AN EMPIRICAL INVESTIGATION ON THE USE OF SOCIAL MEDIA IN HUMAN RESOURCES EMPLOYMENT PROCESS

Author(s):  
Serkan ADA
Author(s):  
Hamid Nach

With growing maturity of social media over the last few years, many companies started using these tools to interact with customers and employees. Business functions such as Sales, Marketing and Human Resources have innovatively embedded these technologies to support their processes and became, as such, an instrument for renewal. The use of social media in Project Management, however, seems to be very limited. The profession lags behind having difficulty keeping pace with the rapidly evolving web 2.0 driven technological innovations which are delivering on their promise to foster collaboration. The paper discusses the potential of social media in the project management practice. As the move towards harnessing the power of social media within the Project Management framework requires adequate organizational change, the study also addresses the implications of such an initiative on structure, culture, and control.


2021 ◽  
pp. 119
Author(s):  
Viny Christanti M

Jambi MSMEs are one of the MSMEs that need support in dealing with this pandemic. FTI Untar helped several Jambi SMEs who needed assistance to increase their knowledge in running a business during this pandemic. These MSMEs also need assistance in overcoming problems in running a business by utilizing social media. Although there are many social media used in running businesses in various fields, it should be realized that not all MSMEs can directly apply the use of social media. Limited human resources, limited ability to use technology, geographical conditions that are not possible or the availability of products that can be met affect the ability of MSMEs to use social media. Eleven Jambi UMKM partners who are members of group B1 need assistance in using and maximizing the use of social media to support their businesses. In this service, assistance is provided in the form of material presentation about E-Commerce which can be started from the use of social media and choosing the right solution in the use of social media. The presentation of the material is carried out in the form of an online seminar that conveys the differences between E-Commerce and the various applications that can support the technology. Suggestions regarding possible solutions are given in the form of discussions with each partner who attends this online meeting room. The expected end result is that eleven partners can gain knowledge about whether they are currently using E-Commerce technology. In addition, it is hoped that partners can help to think about whether solutions for using social media can be carried out and how they can maximize the use of social media.UMKM Jambi merupakan salah satu UMKM yang membutuhkan dukungan dalam menghadapi masa pandemi ini. FTI Untar membantu beberapa UMKM Jambi yang membutuhkan bantuan untuk meningkatkan pengetahuan dalam menjalankan usaha saat pandemi ini. UMKM ini juga membutuhkan pendampingan dalam mengatasi masalah dalam menjalankan usaha dengan memanfaatkan sosial media. Walaupun sudah banyak sosial media yang digunakan dalam menjalankan usaha diberbagai bidang, perlu disadari bahwa tidak semua UMKM dapat langsung menerapkan penggunaan sosial media tersebut. Keterbatasan sumber daya manusia, keterbatasan kemampuan dalam menggunakan teknologi, keadaan geografis yang tidak memungkinkan atau ketersediaan produk yang dapat dipenuhi mempengaruhi kemampuan UMKM dalam menggunakan sosial media. Sebelas mitra UMKM Jambi yang tergabung dalam kelompok B1 membutuhkan pendampingan dalam menggunakan dan memaksimalkan penggunaan sosial media dalam mendukung usaha mereka. Dalam pengabdian ini diberikan pendampingan dalam bentuk pemaparan materi mengenai E-Commerce yang dapat dimulai dari penggunaan sosial media dan memilih solusi apa yang tepat dalam penggunaan sosial media. Pemberian pemaparan materi dilakukan dalam bentuk seminar online yang menyampaikan apa perbedaan E-Commerce dan berbagai aplikasi yang dapat mendukung teknologi tersebut. Pemberian saran mengenai solusi yang dapat dilakukan diberikan dalam bentuk diskusi dengan setiap mitra yang hadir ruang pertemuan online ini. Hasil akhir yang diharapkan adalah sebelas mitra dapat memperoleh pengetahuan mengenai apakah mereka saat ini sudah menggunakan teknologi E-Commerce. Selain itu diharapkan mitra dapat membantu untuk memikirkan apakah solusi penggunaan sosial media dapat dilakukan dan bagaimana mereka dapat memaksimalkan penggunaan sosial media.


Author(s):  
Karen Mishra ◽  
Aneil K. Mishra ◽  
Khaner Walker

This chapter examines the innovative internal communication practices of Lenovo, a $45 billion Fortune Global 500 technology company. In particular, this study examines how this company uses internal communication to promote collaboration and engagement across dispersed employees' teams. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by extending its use of digital communication. Lenovo has been a leader in the use of social media at work and is now innovating its communications to include a mobile app. This chapter describes how Lenovo has developed both its intranet and its new mobile app and how innovative internal communication can promote engagement and collaboration.


2018 ◽  
Vol 46 (3) ◽  

Mark Verheyden Internal communication and the unrealized dialogic potential of social media According to the excellence theory, which is still a dominant normative framework in public relations today, communication professionals should strive for two-way symmetrical interactions with their interlocutors. In the past, such interactions were severely complicated by the lack of suitable tools. Social media, known to afford interactivity, appear to offer the solution to this problem. However, research has shown that social media are predominantly used to push content. In order to understand why this is the case, we decided to study the perceptions of ‘knowledgeable outsiders’. More specifically, we organized a series of in-depth interviews with human resources executives in which we asked them about the impact of social media on internal communication, a sub-discipline within public relations. While these executives welcomed the interactive potential of social media, this interactive potential was not seen as the sole prerogative of professional communicators. Furthermore, they believed that the current approach of internal communicators towards social media, which is still very much focused on the use of social media as extra channels through which to ‘push’ content, is partially the reason why the dialogic potential of the latter is still largely unrealized. Keywords: excellence theory, public relations, social media, human resources executives, in-depth interviews


Author(s):  
Susan Swayze ◽  
Thomas M. Gronow ◽  
Johanna Sweet

Healthcare organizations have turned to social media to attract applicants to hard-to-fill positions. This chapter is focused on the use of social media as part of e-recruiting strategies in two healthcare organizations—one located in the Rocky Mountain region and the other in the Mid-Atlantic region. Interviews with human resources recruiters and administrators provided insight into the mechanisms by which healthcare organizations are utilizing social media to move the needle within their organizations.


10.29007/sn24 ◽  
2019 ◽  
Author(s):  
Gonçalo Paiva Dias ◽  
Mariuxi Bruzza ◽  
Manuel Tupia

The use of social media as an instrument for public institutions to provide in- formation and digital services to their citizens and promote their participation has become a common strategy in the scope of e-government. In this study, an empirical investigation of the diffusion of Facebook, Twitter, and YouTube among the local governments of the 22 cantons of the province of Manabí (Ecuador) is presented. In addition to portraying the adoption of social media by the local governments in the province, the results show that the Diffusion of Innovation (DOI) Theory can be used to explain the adoption process among the studied governments and that those can be classified according to the five DOI Theory’s adoption categories: innovators; early adopters; early majority; late majority; and laggards.


2017 ◽  
pp. 172
Author(s):  
Miftah Mucharomah

This study aims to portray the role of teachers in fostering the framework of Islam rahmatan lil alamin. It is worth noticing to declare that education is one of very pivotal themes in Islam. Millennial era is a digital and online era that illustrates the vast advancement of technology, including the use of social media. There is lot of information provided in the internet. On the other side, students have no ability yet to filter any information that they got. This condition encourages teachers to guide their students in filtering the internet content. This study reveals that teacher responsibilities in the millennial era are very complex. A teacher plays an important role as not only an instructor, but also an educator. It indicates that the role of teachers is not only teaching or transferring knowledge, but the most important thing is creating good behavior of the students. They are encouraged to have not only good academic qualification, but also good moral values such as rahmatan lil alamin values including humanity, cooperation, prophetic social ethic, tolerance and pluralism, balance, good modeling, dialogic pedagogy, and the enhancement of human resources.


2017 ◽  
pp. 79-112
Author(s):  
Paola Ramassa ◽  
Costanza Di Fabio

This paper aims at contributing to financial reporting literature by proposing a conceptual interpretative model to analyse the corporate use of social media for financial communication purposes. In this perspective, the FIRE model provides a framework to study social media shifting the focus on the distinctive features that might enhance web investor relations. The model highlights these features through four building blocks: (i) firm identity (F); (ii) information posting (I); (iii) reputation (R); and (iv) exchange and diffusion (E). They represent key aspects to explore corporate communication activities and might offer a framework to interpret to what degree corporate web financial reporting exploits the potential of social media. Accordingly, the paper proposes metrics based on this model aimed at capturing the interactivity of corporate communications via social media, with a particular focus on web financial reporting. It tries to show the potential of this model by illustrating an exploratory empirical analysis investigating to what extent companies use social media for financial reporting purposes and whether firms are taking advantage of Twitter distinctive features of interaction and diffusion.


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