B2B service innovation and global industrial service management

2020 ◽  
Vol 89 ◽  
pp. 140-142 ◽  
Author(s):  
Mumin Dayan ◽  
Nelson Oly Ndubisi
2021 ◽  
pp. 15-29
Author(s):  
Thomas Friedli ◽  
Philipp Osterrieder ◽  
Christoph Tienken

Author(s):  
Andrei Bonamigo ◽  
Marcela Cohen Martelotte ◽  
Julia Fonseca Mourão

Managing and measuring value co-creation in industrial services are emerging themes from the perspective of industry and scientific research. Thus, this chapter aims to review the literature in order to identify the criteria for value co-creation management and measuring used to measure value co-creation in the industrial service ecosystem. To achieve this goal, the authors conducted a systematic literature review and a content analysis of the portfolio resulting from the review. Based on the findings, eight criteria were listed for managing value co-creation in the B2B (business-to-business) services sector. In addition, they identified a lack of limited integration and interdependence between the criteria shown in the literature for cooperative service management among companies.


2020 ◽  
Vol 9 (1) ◽  
pp. 65-71

The purpose of this study is to examine the predictive effect of value-co creation, and service innovation on SME’s brand equity in Malaysia. 529 questionnaires were collected via judgemental sampling from customers who patronizing SMEs involved in Food and Beverages (F & B) services. The findings show that the impact of value co-creation on SME’s brand equity is positive. Moreover, the retailer’s perceived service innovation is positively related to SME’s brand equity. This study provides theoretical, empirical and managerial contributions to the field of brand and service management from consumers’ perspective. The outcome of the study will benefit SME retailers’ particular to F & B operators to manage their customers in a more excellent manner.


Author(s):  
Sukhvir Singh Panesar ◽  
Tore Markeset ◽  
Rajesh Kumar

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