We stand by our brand: Consumers’ post-food safety crisis purchase intention and moral reasoning

2021 ◽  
Vol 132 ◽  
pp. 79-87
Author(s):  
Heyao Yu ◽  
Tiffany S. Legendre ◽  
Jing Ma
Keyword(s):  
Food Safety ◽  
Moral Reasoning ◽  
Purchase Intention

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

scholarly journals The Moderating Effect of Food Safety Knowledge on Organic Food Purchase Intention in a New Normal

2021 ◽  
Vol 29 (4) ◽  
pp. 2281-2299
Author(s):  
Muhammad Safuan Abdul Latip ◽  
Farhana Tahmida Newaz ◽  
Mohamad Amiruddin Mohamad ◽  
Siti Aisyah Tumin ◽  
Nur Farihin Abdul Rahman ◽  
...  
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Organic Food ◽  
Consumer Perception ◽  
Market Demand ◽  
New Normal ◽  
Food Purchase ◽  
Normal Life ◽  
Consumer Purchase Intention ◽  
Safety Knowledge

The emergence of a ‘new normal’ life caused by pandemic Coronavirus Disease (COVID-19) leads to consumer perception and business practices changes. However, there is limited data on the current market demand and condition on consumer purchase intention of organic food associated with food safety knowledge. Thus, this study aimed to examine consumer perception toward organic food in a new normal life. A total of 330 valid responses were received for analysis using Structural Equation Modelling (SEM) and PROCESS. The data were collected in Malaysia using an online questionnaire mainly because of physical distances and Movement Control Order (MCO). The finding revealed that personal attitude, perceived social pressure, and perceived autonomy influence organic food purchase intention in a new normal life. However, it is not perceived as green trust. Besides, food safety knowledge significantly moderates the relationship between personal attitudes toward organic food purchase intention. The finding is valuable for current producers, marketers, and the government body to understand the changes in consumer purchase intention in a new normal life and assist future planning and operationalising to protect, develop and maintain the organic food industry.

Sustainable Purchase Behavior Through Religious Orientation, Psychological Contract & Intention-evidence From Pakistani Retail Industry

2021 ◽  
Author(s):  
Numair Sulehri ◽  
Imran Dar ◽  
Sajjad Hussain
Keyword(s):  
Food Safety ◽  
Psychological Contract ◽  
Urban Areas ◽  
Purchase Intention ◽  
Religious Orientation ◽  
Psychological Needs ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Mediating Role ◽  
The Way

Abstract The purchase patterns have been shifted from tangibles to societal orientations, where religious orientation is the way forward for sustainable purchase behavior in expanding urban areas of a middle-income country. The ethical and responsiveness considerations through the connection between Islamic religious orientation (IsRO), purchase intention (PI), and total psychological contract (TPsC) is a research gap projected to be filled from multiple dimensions. Captivating the purchase intention and total psychological contract as mediating variables and analytical approach for religious orientation on purchase behavior constructed in the present research. The empirical assessment was executed through Structural Equation Modeling (SEM) approach based on the cross-sectional research design. There were 669 participants selected from large superstores, with ages ranging from 16 to 55 (M=3.38, SD=1.06), from Islamabad and Rawalpindi in Pakistan, from September 2018 to March 2019. The findings revealed that religious orientation level positively enhanced customer purchase behavior, purchase intention and psychological contract in organized retail stores and psychological contract played a mediating role in the influencing on the purchase behavior; whereas, the purchase intention also played a mediating role between religious orientation and customer purchase behavior. Therefore, the religious orientation stimulated a higher level of purchase behavior since it favored of the higher level of psychological contract and purchase intention in organized retail store customer. The study highlighted the value of cognitive and moral processes and psychological needs could be one of the crucial factors for improvement of perceptual change in terms of purchase behavior of retail consumers that connect psychological dimension with suitability indicators of being responsiveness and ethical consideration sourced from religious orientation. The implications pave the way forward for product development, purchase strategies, and retail market sensing for corporate retail chains and government utility stores for ethical business processes. Meanwhile, the government and enterprises need to strengthen the popularization and dissemination of environmental protection and food safety knowledge to enhance consumers’ environmental and food safety awareness, improving the social environment of the cultivation of the organic food market.

Consumer reactions to food safety scandals: A research model and moderating effects

2018 ◽  
pp. 385-402
Author(s):  
Camilla Barbarossa
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Moderating Effects ◽  
Consumer Responses ◽  
Blame Attribution ◽  
Behavioural Responses ◽  
Psychological Mechanisms ◽  
Safety Incident ◽  
Attributions Of Blame

Food safety scandals are recurring events in the food industry worldwide. Consumers and companies are not immune to these incidents. However, there is a paucity of studies that examine consumer responses toward food companies involved in food safety scandals. This chapter attempts to address these issues. First, it provides theoretical bases for the psychological mechanisms through which consumers form judgments of blame toward food brands involved in food safety scandals. Second, it clarifies how attributions of blame negatively affect relevant consumer non-behavioural responses (emotions and attitude) and behavioural responses (purchase intention, word-of-mouth, and boycott) toward faulty food brands. Third, it provides a literature review of the most relevant consumer-related, brand-related, and context-related variables, which may influence the psychological mechanisms of blame attribution, and subsequent non-behavioural and behavioural responses, in the context of a food safety incident.

scholarly journals China and the USA, a higher perceived risk for UK consumers in a post COVID-19 food system: the impact of country of origin and ethical information on consumer perceptions of food

2020 ◽  
Vol 2 ◽  
pp. 35
Author(s):  
Beth Armstrong ◽  
Christian Reynolds
Keyword(s):  
Food Safety ◽  
Animal Welfare ◽  
Purchase Intention ◽  
Food System ◽  
Country Of Origin ◽  
Ethical Status ◽  
The Usa ◽  
Status Information ◽  
The Uk ◽  
The Impact

Background: The COVID-19 pandemic has impacted global food systems and consumer eating habits. The current study explores how country of origin and ethical status information impacts attitudes toward food. Methods: A within-subjects survey design explored how perceptions of food safety/risk, animal welfare, deliciousness, purchase intention, energy density, carbon footprint of three foods (chicken, pasta, apples) are influenced by country of origin and ethical status information (UK, EU, China, USA, Fairtrade, Organic). Data were collected from 701 UK-based participants using an online survey from the 25-30th March, following the UK lockdown (23rd March 2020). Results: Perceptions of food safety, animal welfare, purchase intention, deliciousness and carbon footprint are influenced by origin and ethical status information. Chicken from the USA and China is perceived to be higher risk and have lower animal welfare standards. Apples from the USA and China are perceived to be higher risk. Pasta from China is perceived to be higher risk. Energy density estimations are not influenced by origin and ethical status information. Conclusions: Consumer perceptions are influenced by country of origin and ethical information; foods from China are perceived least favourably, followed by foods from the USA; foods from the UK, EU, Organic or Fairtrade are perceived more favourably. The impact of origin and ethical information varies by food type with the perception of some foods appearing less susceptible to influence. These findings have implications for post COVID-19 (and post Brexit) food system, trade policy and public trust, and highlight the need for communication of food safety.

scholarly journals Explaining Consumers’ Intention for Traceable Pork regarding Animal Disease: The Role of Food Safety Concern, Risk Perception, Trust, and Habit

2020 ◽  
Vol 2020 ◽  
pp. 1-13
Author(s):  
Huy Duc Dang ◽  
Giang Thanh Tran
Keyword(s):  
Food Safety ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Safety Concern ◽  
African Swine Fever ◽  
Animal Disease ◽  
Safety Issues ◽  
Tpb Model ◽  
The Impact

Purpose. The aim of this paper is to explain a consumers’ intention for traceable food in the context of the African Swine Fever (ASF) outbreak, in order to provide scientific knowledge for the government’s intervention to mitigate the perceived risk and to promote the development of traceable food. Methodology. This research employed an extended theory of planned behavior (TPB) model in predicting purchase intention/attitude toward traceable pork. The structural equation analysis (SEM) was used on a sample of 230 students in Vietnam. Findings. The current context of food safety issues, as well as animal disease outbreak, is beneficial to direct consumption toward traceable products. Heterogeneous impacts of trust were confirmed on how consumers perceived risks associated with the ASF outbreak. Consumers’ habits of shopping places and looking for the product origin incite the positive attitude toward traceable pork. Food safety concerns also promoted a positive purchase attitude. Originality/Value. The study’s objective is first to equip knowledge regarding the consumers’ intention toward traceable food under the impact of animal disease, particularly in the context of food safety issues in Vietnam. Extended knowledge promotes tailored policies to regain consumers’ confidence and facilitate the development of traceable food.

scholarly journals A multi-attribute model of Japanese consumer's purchase intention for GM foods

2010 ◽  
Vol 56 (No. 10) ◽  
pp. 449-459 ◽  
Author(s):  
R.B. Kim
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Regulatory System ◽  
Purchase Decision ◽  
Food Label ◽  
Food Purchase ◽  
Gm Food ◽  
Gm Foods ◽  
Attribute Model ◽  
Search For Information

This study illustrates that consumers' GM food purchase decision is determined by a set of correlated variables. The interrelationship among the GM food purchase decision determinants is examined conceptually and empirically with a multi-attribute model, describing this interrelationship. Consumers' attitudes toward subjects such as innovation, science &amp; technology as well as their trust towards the government's regulatory system of food safety and GM food are strong indicators of the consumers' GM food purchase decision. Given the limited availability of GM foods in the market which leads to a lack of understanding and experience of GM foods, consumers' knowledge and their search for information on food label appear to be weaker determinants of the GM food purchase decision for consumers.

Food traceability systems, consumers’ risk perception, and purchase intention: Evidence from the “4-label-1-Q” approach in Taiwan

2021 ◽  
Author(s):  
Shu-Chen Hsu ◽  
Yu-Fu Huang ◽  
Trias Mahmudiono ◽  
Hsiu-Ling Chen
Keyword(s):  
Food Safety ◽  
Risk Perception ◽  
Educational Level ◽  
Risk Perceptions ◽  
Purchase Intention ◽  
Age Groups ◽  
Food Labels ◽  
Food Traceability ◽  
Traceability System ◽  
The Future

Many food safety issues have occurred in Taiwan during the past decade. Therefore, in 2016, the Taiwan government proposed the “Five rings of food safety” policy to comprehensively protect consumer food supply. Among these policies, the “4-labels-1-Q” approach was adopted to ensure the selection of “retrospective foods” with traceable labels. Hence, this study investigated the association between the degree of recognizing the “4-label-1-Q” food traceability system and risk perceptions, in addition to whether a consumer’s purchase intention of fresh foods with food labels changed after enlightenment using an educational film on food labels. In this study, the subjects were defined as the family's main food purchasers. Subsequently, 290 valid questionnaire interviews and film educational materials were administered in Tainan markets and stores. Results showed that risk perception for labeling was significantly affected by label knowledge. Alternatively, age, educational level, and the degree of risk perception influenced purchase intention. Results also showed that after administering the video intervention, the label knowledge and purchase intention increased significantly. However, film education after adjustment for age, educational level, income, and purchase places insignificantly affected risk perception, especially for those who had lower educational levels, including those over the age of 65. First, the public’s trust can be boosted through label education among age groups using different channels and methods. Therefore, in the future, encouraging the sale of labeled foods in traditional markets would be a useful strategy. Second, the age, educational level, income, and risk perception of the participants significantly affected the purchase intention. Thus, in the future, this study can be a reference for designing risk communication strategies and promoting traceable agricultural products.

scholarly journals Green Consciousness as a Determinant of Organic Food Purchase Intention: Evidences from a Case Study in Italy

2021 ◽  
Author(s):  
Matteo Carzedda ◽  
Gianluigi Gallenti ◽  
Marta Cosmina ◽  
Federico Nassivera
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Developed Countries ◽  
Product Knowledge ◽  
Safety Concerns ◽  
Food Purchase ◽  
Food Market

The rapid growth of the organic food market in Italy and in other developed countries has drawn the attention of researchers and practitioners. The diffusion of pro-environmental concerns and sustainable lifestyles among consumers are often cited as two of the main drivers of the increase in demand for organic food products. Consequently, unveiling the factors that influence consumers&rsquo; demand of, and preference for organic food is essential for all the actors involved in the supply chain. This paper presents the results of a research model which relates organic food purchase intention to consumers&rsquo; green consciousness, health motivations, food safety concerns, organic product knowledge, family and social context and perception of the intrinsic quality of food. A questionnaire, based on the Theory of Planned Behavior (TPB) and the extant literature on organic food choice, was developed and presented to a sample of 600 Italian consumers. Causal relations among variables were then tested using Structural Equation Modelling. The results suggest that, besides the existence of green consciousness, other variables may affect consumers&rsquo; preference for organic food: among these, specific and closely interlinked elements, such as food safety concerns and perceived quality heavily affected the intention to buy organic food products.

Sign in / Sign up

Export Citation Format

Share Document