scholarly journals Green Consciousness as a Determinant of Organic Food Purchase Intention: Evidences from a Case Study in Italy

2021 ◽  
Author(s):  
Matteo Carzedda ◽  
Gianluigi Gallenti ◽  
Marta Cosmina ◽  
Federico Nassivera
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Developed Countries ◽  
Product Knowledge ◽  
Safety Concerns ◽  
Food Purchase ◽  
Food Market

The rapid growth of the organic food market in Italy and in other developed countries has drawn the attention of researchers and practitioners. The diffusion of pro-environmental concerns and sustainable lifestyles among consumers are often cited as two of the main drivers of the increase in demand for organic food products. Consequently, unveiling the factors that influence consumers’ demand of, and preference for organic food is essential for all the actors involved in the supply chain. This paper presents the results of a research model which relates organic food purchase intention to consumers’ green consciousness, health motivations, food safety concerns, organic product knowledge, family and social context and perception of the intrinsic quality of food. A questionnaire, based on the Theory of Planned Behavior (TPB) and the extant literature on organic food choice, was developed and presented to a sample of 600 Italian consumers. Causal relations among variables were then tested using Structural Equation Modelling. The results suggest that, besides the existence of green consciousness, other variables may affect consumers’ preference for organic food: among these, specific and closely interlinked elements, such as food safety concerns and perceived quality heavily affected the intention to buy organic food products.

scholarly journals The Moderating Effect of Food Safety Knowledge on Organic Food Purchase Intention in a New Normal

2021 ◽  
Vol 29 (4) ◽  
pp. 2281-2299
Author(s):  
Muhammad Safuan Abdul Latip ◽  
Farhana Tahmida Newaz ◽  
Mohamad Amiruddin Mohamad ◽  
Siti Aisyah Tumin ◽  
Nur Farihin Abdul Rahman ◽  
...  
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Organic Food ◽  
Consumer Perception ◽  
Market Demand ◽  
New Normal ◽  
Food Purchase ◽  
Normal Life ◽  
Consumer Purchase Intention ◽  
Safety Knowledge

The emergence of a ‘new normal’ life caused by pandemic Coronavirus Disease (COVID-19) leads to consumer perception and business practices changes. However, there is limited data on the current market demand and condition on consumer purchase intention of organic food associated with food safety knowledge. Thus, this study aimed to examine consumer perception toward organic food in a new normal life. A total of 330 valid responses were received for analysis using Structural Equation Modelling (SEM) and PROCESS. The data were collected in Malaysia using an online questionnaire mainly because of physical distances and Movement Control Order (MCO). The finding revealed that personal attitude, perceived social pressure, and perceived autonomy influence organic food purchase intention in a new normal life. However, it is not perceived as green trust. Besides, food safety knowledge significantly moderates the relationship between personal attitudes toward organic food purchase intention. The finding is valuable for current producers, marketers, and the government body to understand the changes in consumer purchase intention in a new normal life and assist future planning and operationalising to protect, develop and maintain the organic food industry.

Effects of food safety and perceived social support on mediating consumers’ attitude toward organic food purchase

Food Research ◽  
2021 ◽  
Vol 5 (4) ◽  
pp. 350-359
Author(s):  
S.R.A. Ratan ◽  
M.A. Ashraf ◽  
H.H. Tat ◽  
A.S.A. Latiff
Keyword(s):  
Social Support ◽  
Food Safety ◽  
Self Efficacy ◽  
Structural Equation ◽  
Perceived Social Support ◽  
Organic Food ◽  
Dhaka City ◽  
Food Purchase ◽  
Equation Modelling ◽  
Holiday Season

The purpose of this paper is to examine the determinants of organic food purchase (O-FP). Specifically, how do consumers’ attitudes toward O-FP mediate in the links between health safety norms, perceived self-efficacy and perceived social support, and O-FP? To answer this question, a research framework using the theory of bounded rationality as its basis was formulated. Data were collected from the residents of Dhaka city during the 2019 holiday season. Structural equation modelling was used to analyse the data to answer the questions about the relationships of the aforementioned constructs toward organic food purchase behaviour. Findings suggested that perceived self-efficacy has no association between attitude and O-FP. However, other hypotheses are found to be supported implying attitude has both direct and mediated influence on O-FP.

scholarly journals Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110615
Author(s):  
Wong Ming Wong ◽  
Shian-Yang Tzeng
Keyword(s):  
Food Safety ◽  
Structural Equation ◽  
Organic Food ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Green Product ◽  
Safety Attitudes ◽  
Mediating Role ◽  
Food Purchase

Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers’ organic food purchase intentions while they were aware of green products.

Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers

2020 ◽  
Vol 122 (4) ◽  
pp. 1070-1184 ◽  
Author(s):  
Eluiza Alberto de Morais Watanabe ◽  
Solange Alfinito ◽  
Isabelle Cristina Galindo Curvelo ◽  
Kavita Miadaira Hamza
Keyword(s):  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Perceived Value ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Food Market

PurposeThe consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil.Design/methodology/approachA survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured through four dimensions: functional, economic, social and emotional. The convergent and discriminant validities of latent variables were confirmed. The relationships among them were tested using structural equation modeling.FindingsThe results indicate that functional and emotional values positively affect consumer trust and that only emotional value motivates purchase intention. The trust had no direct influence on purchase intention. Thus, the perceived value is an important aspect in the prediction of trust and purchase intention among Brazilian consumers.Originality/valueThe identified results enlarge the understanding of Brazilian organic food market and consumer behavior and point out some opportunities for future research involving the subject.

scholarly journals Antecedents of Organic Food Consumption among the Indian Customers

2019 ◽  
Vol 8 (12) ◽  
pp. 5811-5817
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Organic Food ◽  
Food Products ◽  
Demographic Variables ◽  
Growth Hormones ◽  
Factors Affecting ◽  
Food Purchase ◽  
Organic Food Consumption ◽  
Awareness Level

Organic food products refers to food raised, grown and stored and/or processed without the use of synthetically produced chemicals or fertilizers, herbicides, pesticides, fungicides, growth hormones and regulators or generic modification. Generally people are aware about the benefits of these products. But still the products have not achieved the market share in India, as expected. This people is an effort to identify the factors, which influences the purchase of organic food products. For this the researchers have developed a questionnaire and administered on the respondents. Both online and off line data collection was done, to cover the major areas, so that data can be collected from distinct places. The paper explored the awareness level about organic food products, influence of demographic variables on organic food consumption and factors affecting organic food purchase intention.

scholarly journals Factors that Influence Actual Buying Behavior of Organic Food Products in Indonesia

2019 ◽  
Vol 9 (1) ◽  
pp. 1931-1938
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Health Consciousness ◽  
Five Factors ◽  
Perceived Price ◽  
Socio Demographic Factors

This paper investigates the factors that influence purchasing behavior of organic food in Indonesia. Data were obtained by distributing questionnaires in April-June 2018 to 106 consumers who had bought organic food in the past. Data was analyzed using Structural Equation Modeling (SEM). This study examines the factors that influence the actual buying behavior of organic food products such as health awareness, knowledge of organic food, subjective norms, perceived price and availability. In addition, attitude towards organic food and purchase intention was also tested as a medium for these five factors to influence actual buying behavior. Socio-demographic factors were also tested to determine their influence. The results showed that health consciousness and availability affected people's behavior towards organic food. This behavior is then proven to affect purchase intention which also affects actual buying behavior. With this research, it is expected to be able to explore the interest of Indonesian people to improve health and help marketers of organic food.

Drivers of Organic Food Purchase Intention in a Developing Country: The Mediating Role of Trust

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110450
Author(s):  
Samia Ayyub ◽  
Muhammad Asif ◽  
Muhammad Asim Nawaz
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Personal Attributes ◽  
Equation Modeling ◽  
Mediating Role ◽  
Food Purchase ◽  
Two Cities ◽  
Structured Questionnaire

The study’s objective is to explore the predictors of organic food purchase intention in a nascent organic market in one of the developing countries in South Asia. Further, the study also attempts to establish the mediating role of trust in organic food purchase intention. The quantitative data is collected from two cities of Pakistan through a structured questionnaire. A total of 325 responses are collected, out of which 312 responses are considered for further analysis. Structural equation modeling technique is used to test the hypothesis. “Personal attributes” is found to be a more significant predictor of organic food purchase intention than other attributes. Trust in organic food partially mediate personal attributes and product attributes with organic food purchase intention. The study contributes to understanding the primary attributes responsible for the purchase of organic food in a nascent organic market and establishes trust. This study also provides guidelines for the policymakers to shift their focus to organic farming, which will bring considerable benefits to health and the environment and a profitable business because consumer’s intentions coincide.

scholarly journals Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam

2022 ◽  
Vol 14 (2) ◽  
pp. 816
Author(s):  
Manh Hung Le ◽  
Phuong Mai Nguyen
Keyword(s):  
Theory Of Planned Behavior ◽  
Social Norms ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Organic Food ◽  
Activation Model ◽  
Factors Affecting ◽  
Food Purchase ◽  
Personal Norms ◽  
Food Market

Ample research has been conducted in the organic food market and researchers have investigated factors affecting the purchase behavior of consumers in many countries. However, the studies on organic food that integrate the Theory of Planned Behavior (TPB) and Norm Activation Model (NAM) in a transition country like Vietnam are limited. Thus, the purpose of this study is to investigate factors affecting the organic food purchase intention in the Vietnamese context. We combined the TPB and the NAM to propose an integrated research framework with attitude and personal norms as two mediators. Through a self-administered questionnaire survey, we collected 611 valid responses from the three biggest cities in Vietnam. Data were put into SPSS 22.0 and SmartPLS 3.0 for analysis. The structural equation modeling (SEM) technique was employed to test both direct and indirect relationships among factors of TPB and NAM in the research model. Our findings indicated that attitude plays the most critical role in explaining the organic food purchase intention of Vietnamese consumers, followed by social norms and personal norms. Notably, attitude also remarkably mediated the impact of environmental awareness and knowledge of organic food on purchase intention. Meanwhile, personal norms played the mediating role in the NAM that intervene the connection between social norms and purchase intention. Based on our analysis, we suggested policymakers, manufacturers, marketers, and sellers of organic food change their actions for the growth of the organic food market in Vietnam.

scholarly journals Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110157
Author(s):  
Jawad Iqbal ◽  
Donglei Yu ◽  
Maria Zubair ◽  
Muhammad Imran Rasheed ◽  
Hafiz Muhammad Usman Khizar ◽  
...  
Keyword(s):  
Food Safety ◽  
Behavioral Intentions ◽  
Safety Concern ◽  
Organic Food ◽  
Purchase Intentions ◽  
Consumer Involvement ◽  
Safety Concerns ◽  
Health Consciousness ◽  
Food Market

The organic food market is speedily growing in the current era; organizations in this industry, therefore, need to understand consumer motivations, perceptions, attitudes, and behavioral intentions of purchasing organic food. Based on a survey of 268 respondents, we investigated the relationships between individuals’ food safety concerns and health consciousness with their purchase intentions of organic food. The findings of our study reveal that individuals’ health consciousness and food safety concerns are positively related to their intentions of purchasing organic food products through consumer involvement. In addition, consumers’ ecological motive has been found as a boundary condition on the direct and indirect relationships described above such that the associations are stronger at the higher levels of ecological motive.

Non-Muslim consumers’ intention to purchase halal food products in Malaysia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yong Hion Lim ◽  
Suddin Lada ◽  
Rahat Ullah ◽  
Azaze-Azizi Abdul Adis
Keyword(s):  
Food Choice ◽  
Purchase Intention ◽  
Structural Equation ◽  
Food Products ◽  
Private Higher Education ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Food Purchase ◽  
Intention To Purchase ◽  
Halal Food

Purpose This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect. Design/methodology/approach A structured close-ended questionnaire was used to gather data through the random distribution of 397 non-Muslim consumers from the Alumni network of several private higher education institutions in Malaysia. Findings The collected data was analyzed through the structural equation modelling technique using partial least squares with SmartPLS 3.0. The result indicated that attitude, subjective norms and perceived behavioral control were positively influenced by the purchase decision of Halal food products amongst non-Muslim consumers in Malaysia. Apart from that, the acculturation effect moderates the relationship between attitude and intention to purchase. Research limitations/implications This finding will contribute to academics, Halal food makers and government in understanding the Halal food purchase intention amongst non-Muslim consumers in Malaysia. Practical implications The outcome of this study can be used as an input for Halal entrepreneurship in terms of marketing and operation strategy. On the government aspect, this study also provides an implication on national public policy and strategic economic planning in developing overall national Halal policy. Social implications The social harmonization amongst the multiple races in Malaysia is partially contributed through the acculturation effect. The acculturation effect has been reflected through the food choice decision amongst Malaysian, despite of different religious belief and home culture background. Originality/value Research in studying Halal food purchase intention amongst non-Muslim consumers are scarce. This research is able to reinforce the theory of planned behavior model in dealing with Halal food choice decisions, taking into consideration of acculturation effect.

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