Why and how to use enterprise social media platforms: The employee’s perspective

2021 ◽  
Vol 137 ◽  
pp. 517-526
Author(s):  
Rachel W.Y. Yee ◽  
Maria-Jose Miquel-Romero ◽  
Sonia Cruz-Ros
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Gaoshan Wang ◽  
Ge Zhang

PurposeThe purpose of the present study is to build a research model to study how the use of different enterprise social media platforms affects employees' relationship capital, and the moderating role of innovation culture is also examined.Design/methodology/approachStructural equation modeling was performed to test the research model and hypotheses. Surveys were conducted in an electronic commerce company in China that uses different social media platforms, generating 301 valid responses for analysis.FindingsFirst, private social media used for work-related purposes can contribute to employees' relationship capital, and public social media QQ used for work-related purposes can contribute to employees' communication quality. WeChat used for social-related purposes has a positive effect on employees' information exchange. Second, innovation culture acts as a positive moderator between work-related media use and employees' information exchange, while innovation culture acts as a negative moderator between social-related WeChat use and employees' information exchange. Third, innovation culture acts as a positive moderator between work-related QQ use and employees' trust, while innovation culture acts as a negative moderator between social-related QQ use and employees' trust.Originality/valueFirst, this paper contributes to the information system (IS) social media literature by studying the effect of the use of different enterprise social media platforms used for different purposes on employees' relationship capital. Second, the authors contribute to relationship capital theory by clarifying that use of public and private social media platforms for social- and work-related purposes is an important driver of the formation of employees' relational capital. Third, the present study also contributes to enterprise social media literature by confirming that innovation culture acts as a different moderator between use of different enterprise social media platforms and employees' relationship capital.


2021 ◽  
Vol 42 (s4) ◽  
pp. 185-198
Author(s):  
Christoffer Bagger

Abstract Enterprise social media (ESM) have largely gone ignored in discussions of the datafication practices of social media platforms. This article presents an initial step towards filling this research gap. My research question in this article regards how employees of companies using the ESM Workplace from Facebook feel that the implementation of this particular platform relates to their potential struggles for digital privacy and work–life segmentation. Methodologically, I explore this through a qualitative interview study of 21 Danish knowledge workers in different organisations using the ESM. The central analytical proposal of the article is that the interviewees express a “digital resignation” towards the implementation of the ESM. In contrast to previous discussions, this resignation cannot only be thought of as “corporately cultivated” by third parties, but must also be considered as “organisationally cultivated” by the organisations people work for. The study suggests that datafication-oriented media studies should consider organisational contexts.


2016 ◽  
Vol 20 (6) ◽  
pp. 1225-1246 ◽  
Author(s):  
Liana Razmerita ◽  
Kathrin Kirchner ◽  
Pia Nielsen

Purpose Enterprise social media platforms provide new ways of sharing knowledge and communicating within organizations to benefit from the social capital and valuable knowledge that employees have. Drawing on social dilemma and self-determination theory, the purpose of this paper is to understand what factors drive employees’ participation and what factors hamper their participation in enterprise social media. Design/methodology/approach Based on a literature review, a unified research model is derived integrating demographic, individual, organizational and technological factors that influence the motivation of employees to share knowledge. The model is tested using statistical methods on a sample of 114 respondents in Denmark. Qualitative data are used to elaborate and explain quantitative findings. Findings The findings pinpoint towards the general drivers and barriers to knowledge sharing within organizations. The significant drivers to knowledge sharing are: enjoy helping others, monetary rewards, management support, management encourages and motivates knowledge sharing behavior and knowledge sharing is recognized. The significant identified barriers are: change of behavior, lack of trust and lack of time. Practical implications The proposed knowledge sharing framework helps to understand what factors impact engagement on social media. Furthermore, the article suggests different types of interventions to overcome the social dilemma of knowledge sharing. Originality/value The study contributes to an understanding of factors leading to the success or failure of enterprise social media drawing on self-determination and social dilemma theory.


2018 ◽  
Vol 6 (1) ◽  
pp. 46-58
Author(s):  
Halvdan Haugsbakken

In recent years, several Norwegian public organizations have introduced Enterprise Social Media Platforms. The rationale for their implementation pertains to a goal of improving internal communications and work processes in organizational life. Such objectives can be attained on the condition that employees adopt the platform and embrace the practice of sharing. Although sharing work on Enterprise Social Media Platforms can bring benefits, making sense of the practice of sharing constitutes a challenge. In this regard, the paper performs an analysis on a case whereby an Enterprise Social Media Platform was introduced in a Norwegian public organization. The analytical focus is on the challenges and experiences of making sense of the practice of sharing. The research results show that users faced challenges in making sense of sharing. The paper indicates that sharing is interpreted and performed as an informing practice, which results in an information overload problem and causes users to become disengaged. The study suggests a continued need for the application of theoretical lenses that emphasize interpretation and practice in the implementation of new digital technologies in organizations.  


2019 ◽  
Vol 11 (1) ◽  
pp. 12-24
Author(s):  
Chen-Ya Wang ◽  
Hsia-Ching Chang

To date, many studies focusing on the adoption rates of social media platforms in Fortune 500 firms have been conducted; however, little is known of the adoption time of such platforms, and the relationships between different social media adoptions. This study explores these aspects of social media using a proposed analysis integrating econometric analysis and data mining. Granger causality assists in constructing causal forecasting models of social media adoption time, whereas association rule mining, which can be visualized by dependency network graphs, contributes to understanding hidden relationships among enterprise social media adoption choices. The proposed analysis can account for the unexplained phenomena in a complementary way because different aspects can be drawn from the results of both econometric analysis and data mining.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ma Liang ◽  
Zhang Xin ◽  
Ding Xiao Yan ◽  
Fei Jianxiang

PurposeWhile prior research provides interesting insights into the effect of social media use in enterprises, there is limited research on how use of different social media platforms affects employee job satisfaction and work efficiency. This study developed a research model to investigate how public and private social media platforms used for different motivations affect employee job satisfaction and work efficiency.Design/methodology/approachOnline surveys were conducted in China, generating 453 valid responses for analysis. Structural equation modeling is performed to test the research model and hypotheses.FindingsThe results suggest that (1) public social media used for both work- and social-related motivations positively affects employee job satisfaction, while private social media only used for social-related motivations can contribute to employee job satisfaction. (2) Public and private social media used for work-related motivations can contribute to employee work efficiency, while social-related motivations for use of public and private social media and employee work efficiency are not significant. (3) In the process of social media usage influencing employee job satisfaction and work efficiency, employees of different genders show significant differences.Originality/valueFirst, this paper contributes to information systems social media research by examining the joint effects of different motivations for public and private social media usage on employee job satisfaction and work efficiency in organizations. Second, it contributes to uses and gratification theory by clarifying the relationship between different motivations for enterprise social media use and its needs.


2019 ◽  
Vol 32 (2) ◽  
pp. 233-250 ◽  
Author(s):  
Yuan Sun ◽  
Xinjie Zhou ◽  
Anand Jeyaraj ◽  
Rong-An Shang ◽  
Feng Hu

PurposeEnterprise social media platforms (ESMPs) are web 2.0-based computer media tools that facilitate knowledge sharing by employees. The purpose of this paper is to outline the potential of ESMPs in both enabling and hindering knowledge sharing from the perspective of affordances.Design/methodology/approachThis is a conceptual paper which integrates the literature on ESMPs’ affordances and knowledge sharing.FindingsThis paper finds that prior research on affordances only considered artifacts without much attention on the role of individual goals and organizational context. ESMPs may both enable and hinder knowledge sharing by affording different user behaviors contingent on artifacts, individual goals and organizational context.Practical implicationsThe results of the paper will help managers and ESMPs designers to better understand the potential of ESMPs and pay attention to the positive and negative impacts of ESMPs in the process of knowledge sharing.Originality/valueThe paper derives a new categorization of affordances based on individual goals and organization context and portrays a model to describe how and when these affordances enable knowledge sharing through the development of transactive memory system and social capital and hinder knowledge sharing through overload, groupthink and privacy invasion.


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