Hedonic myopia: Emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase

2022 ◽  
Vol 138 ◽  
pp. 193-202
Author(s):  
Kang Jun Choi ◽  
He Michael Jia ◽  
Jae Young Lee ◽  
B. Kyu Kim ◽  
Keunwoo Kim
Keyword(s):  
Food Purchase ◽  
Hedonic Benefits

scholarly journals Canadian consumer opinions regarding food purchase decisions

2021 ◽  
Vol 3 ◽  
pp. 100098
Author(s):  
Diego Maximiliano Macall ◽  
Claire Williams ◽  
Savannah Gleim ◽  
Stuart J. Smyth
Keyword(s):  
Purchase Decisions ◽  
Food Purchase

scholarly journals Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

2021 ◽  
Vol 13 (11) ◽  
pp. 6023
Author(s):  
Kirubaharan Boobalan ◽  
Nishad Nawaz ◽  
R. M. Harindranath ◽  
Vijayakumar Gajenderan
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Organic Food ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Warm Glow ◽  
Food Purchase ◽  
The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

OPTIMALISASI LAHAN PEKARANGAN DENGAN BUDIDAYA TANAMAN HORTIULTURA DI KELURAHAN MAJENANG KECAMATAN SUKODONO KABUPATEN SRAGEN

WASANA NYATA ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 28-33
Author(s):  
Joko Sekti Riyadi ◽  
I Gusti Putu Diva Awatara
Keyword(s):  
Family Income ◽  
Farm Households ◽  
Household Expenditure ◽  
Land Utilization ◽  
Household Expenditures ◽  
Economic Problems ◽  
Food Purchase ◽  
Food Purchases ◽  
Food Needs

The utilization of yard land in Indonesia show that not been touched properly. Whereas if optimized, the use of yard can provide many advantages as a means to meet household needs and increase family income. The yards of the yard have potential in providing family food, reducing household expenditures for food purchases and increasing farm households. The number of obstacles related to social, cultural and economic problems are still found in the program of land utilization of the yard, such as not yet intensive cultivation of yard farming, it is still odd and not market-oriented and not optimal mentoring process.The purpose of this is to improve the skills of families and communities in the utilization of yard land, meet food needs and increase family income. This devotional activity is carried out in Majenang of Sukodono District Sragen Regency. Alternatives to the commodities grown are chili, tomatoes, eggplant, spinach, kale, mustard greens, and long beans.The results of this service show that members of Mekar Sari farmer group in Majenang of Sukodono district can increase in fulfilling family's foodstuff, reduce household expenditure for food purchase and increase farmers household income.Keywords: yard area, income, horticulture crop 

Consumer understanding and use of nutrition labelling: a systematic review

2005 ◽  
Vol 8 (1) ◽  
pp. 21-28 ◽  
Author(s):  
Gill Cowburn ◽  
Lynn Stockley
Keyword(s):  
Systematic Review ◽  
Nutrition Labels ◽  
Nutrition Labelling ◽  
Food Purchase ◽  
Product Comparison ◽  
Point Of Purchase ◽  
Actual Use ◽  
Types Of Information ◽  
Unpublished Research ◽  
Selection Of

AbstractObjective:To explore published and unpublished research into consumer understanding and use of nutrition labelling which is culturally applicable in Europe.Design:A systematic review undertaken between July 2002 and February 2003.Results:One hundred and three papers were identified that reported on consumer understanding or use of nutrition labelling, most originating from North America or northern Europe. Only a few studies (9%) were judged to be of high or medium–high quality. We found that reported use of nutrition labels is high but more objective measures suggest that actual use of nutrition labelling during food purchase may be much lower. Whether or not consumers can understand and use nutrition labelling depends on the purpose of the task. Available evidence suggests that consumers who do look at nutrition labels can understand some of the terms used but are confused by other types of information. Most appear able to retrieve simple information and make simple calculations and comparisons between products using numerical information, but their ability to interpret the nutrition label accurately reduces as the complexity of the task increases. The addition of interpretational aids like verbal descriptors and recommended reference values helps in product comparison and in putting products into a total diet context.Conclusions:Improvements in nutrition labelling could make a small but important contribution towards making the existing point-of-purchase environment more conducive to the selection of healthy choices. In particular, interpretational aids can help consumers assess the nutrient contribution of specific foods to the overall diet.

Determinants of organic food purchase intention

2012 ◽  
Author(s):  
N. H. M. Azam ◽  
N. Othman ◽  
R. Musa ◽  
F. AbdulFatah ◽  
A. Awal
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Food Purchase
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