Determinants of organic food purchase intention

2012 ◽  
Author(s):  
N. H. M. Azam ◽  
N. Othman ◽  
R. Musa ◽  
F. AbdulFatah ◽  
A. Awal
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Food Purchase

scholarly journals Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

2021 ◽  
Vol 13 (11) ◽  
pp. 6023
Author(s):  
Kirubaharan Boobalan ◽  
Nishad Nawaz ◽  
R. M. Harindranath ◽  
Vijayakumar Gajenderan
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Organic Food ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Warm Glow ◽  
Food Purchase ◽  
The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

scholarly journals IS ORGANIC FOOD A SUSTAINABLE CHOICE? EVALUATING ORGANIC FOOD PRODUCTION IN THE FRAMEWORK OF ENVIRONMENTAL SUSTAINABILITY

2020 ◽  
Vol 8 (4) ◽  
pp. 685-700
Author(s):  
Şirin Gizem KÖSE
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Organic Movement ◽  
Food Purchase ◽  
Consumer Perspective ◽  
Sustainable Consumption And Production ◽  
Negative Role ◽  
Almost All

Excessive consumption, deterioration of nature, and misusing the resources are problems of current humanity and future generations. Sustainability has started to become a priority for both practitioners and customers. In this respect, sustainable consumption and production practices stand out in almost all areas. Environmental sustainability concerns also affect food consumption habits. Sustainable agriculture and organic movement accelerated in recent times. In this context, the purpose of this study is to evaluate organic food in the framework of environmental sustainability by investigating literature and consumers' opinions. It is aimed to investigate organic food in terms of environmental sustainability with consumer perspective in this study. This study collected data through In-Depth interview method in line with this purpose. The results of the study signify that sustainable consumption and organic food purchase intention are interrelated. It's proposed that environmental sensitivity and environmental knowledge have positive roles, whereas scepticism has a negative role in organic food purchase intention.

scholarly journals Using theory of consumption values to predict organic food purchase intention: Role of health consciousness and eco-friendly LOHAS tendency

2021 ◽  
Vol 19 (3) ◽  
pp. e0109-e0109
Author(s):  
Sirin G. Köse ◽  
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Perceived Value ◽  
Equation Modeling ◽  
Food Purchase ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Functional Value ◽  
High Level ◽  
Emotional Value

Aim of study: The objective of this study was to investigate the relationship between eco-friendly LOHAS (Lifestyle of Health and Sustainability) tendency, health consciousness, perceived value of organic food and organic food purchase intention in the framework of personality-perception-behavioral intention. Area of study: Turkey. Material and methods: Data were collected from consumers using structured questionnaires. The research model was analyzed with the Partial Least Square Structural Equation Modeling technique. Main results: Results show that eco-friendly LOHAS tendency (β= 0.292, p<0.01), health consciousness (β=0.140, p<0, 05), emotional value (β=0.282, p<0.01), and social value (β=0.099, p<0.05) positively influence intention to purchase organic food, whereas financial value and functional value were not significantly related to intention to purchase organic food. Furthermore, eco-friendly LOHAS tendency and health consciousness are positively related to all dimensions of perceived value of organic food. Research highlights: Findings point out that affective dimension of perceived value of organic food is more considerable than cognitive dimension in a developing country. Emotional value of organic food is more important for consumers who have high level of eco-friendly LOHAS tendency while functional value of organic food is more essential for consumers who a have high level of health consciousness.

scholarly journals The Moderating Effect of Food Safety Knowledge on Organic Food Purchase Intention in a New Normal

2021 ◽  
Vol 29 (4) ◽  
pp. 2281-2299
Author(s):  
Muhammad Safuan Abdul Latip ◽  
Farhana Tahmida Newaz ◽  
Mohamad Amiruddin Mohamad ◽  
Siti Aisyah Tumin ◽  
Nur Farihin Abdul Rahman ◽  
...  
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Organic Food ◽  
Consumer Perception ◽  
Market Demand ◽  
New Normal ◽  
Food Purchase ◽  
Normal Life ◽  
Consumer Purchase Intention ◽  
Safety Knowledge

The emergence of a ‘new normal’ life caused by pandemic Coronavirus Disease (COVID-19) leads to consumer perception and business practices changes. However, there is limited data on the current market demand and condition on consumer purchase intention of organic food associated with food safety knowledge. Thus, this study aimed to examine consumer perception toward organic food in a new normal life. A total of 330 valid responses were received for analysis using Structural Equation Modelling (SEM) and PROCESS. The data were collected in Malaysia using an online questionnaire mainly because of physical distances and Movement Control Order (MCO). The finding revealed that personal attitude, perceived social pressure, and perceived autonomy influence organic food purchase intention in a new normal life. However, it is not perceived as green trust. Besides, food safety knowledge significantly moderates the relationship between personal attitudes toward organic food purchase intention. The finding is valuable for current producers, marketers, and the government body to understand the changes in consumer purchase intention in a new normal life and assist future planning and operationalising to protect, develop and maintain the organic food industry.

scholarly journals In search of a model explaining organic food purchase behavior

2016 ◽  
Vol 118 (12) ◽  
pp. 2911-2930 ◽  
Author(s):  
Khandoker Mahmudur Rahman ◽  
Nor Azila Mohd Noor
Keyword(s):  
Health Behavior ◽  
Purchase Intention ◽  
Deductive Reasoning ◽  
Empirical Studies ◽  
Organic Food ◽  
Purchase Behavior ◽  
Food Behavior ◽  
Content Type ◽  
Food Purchase ◽  
Behavior Domain

Purpose The purpose of this paper is to explore the domain relevance of a comprehensive yet almost overlooked theoretical framework for studying organic food purchase behavior in a global context. This conceptual paper argues that there exists an apparently powerful model in health behavior domain that may readily be brought into organic food purchase behavior research. The paper argues for domain relevance and proposes that Montano and Kasprzyk’s integrated behavior model may readily be used in organic food behavior studies with some relevant modification. Design/methodology/approach The paper follows an exploratory approach and shows how variables used in the past may be aggregated to the model in question. The challenge is addressed by following both the inductive and the deductive reasoning. Deductive reasoning calls for investigating whether such behavior may be classified as health behavior. Inductive reasoning calls for proving relevance of all the variables in the aforesaid model to the organic food research context. Findings The paper concludes that the Montano and Kasprzyk’s model is theoretically relevant to the organic food behavior domain. However, it is observed that the domain-specific operationalization is necessary for further empirical studies. Research limitations/implications Since the model was rarely tested empirically in predicting organic food purchase intention, the variable-specific relevance may not warrant the relevance of the whole model with intertwined relationships at the same time. Practical implications The paper may pave a way toward further empirical research and may also explain the apparent intention-behavior gap as often reported in literature. Originality/value The paper may provide a useful direction in future organic food purchase behavior studies by showing the domain relevance of an apparently powerful model, along with addition of some newer variables that may enrich the existing model.

scholarly journals Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge

2019 ◽  
Vol 11 (1) ◽  
pp. 209 ◽  
Author(s):  
Xuhui Wang ◽  
Frida Pacho ◽  
Jia Liu ◽  
Redempta Kajungiro
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Equation Modeling ◽  
Personal Attitude ◽  
Food Purchase ◽  
Health Consciousness ◽  
Consumer Purchase Intention ◽  
The Relationship ◽  
Moderating Role

The current study focuses on understanding the factors (subjective norms (SNs), personal attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behaviour and health consciousness as an additional factor in Tanzania and Kenya. It further explains the role of knowledge as a moderating variable in organic food purchase intention. A total of 331 responses from Tanzania and 350 responses from Kenya were obtained. Confirmatory factor analysis was applied for validation, and results were analysed using structural equation modeling. SNs, personal attitudes, and health consciousness were found to be significant predictors of organic purchase intention in both countries. Furthermore, findings show that knowledge positively moderates the relationship among SNs, personal attitude, health consciousness, and organic food purchase intention. However, PBC was found to be a weak influencer on consumer purchase intention in Kenya, and no knowledge interaction between PBC and consumer purchase intention in Tanzania was found. The current study theoretically contributes to the literature by introducing the moderating role of knowledge in the relationship. The results show that knowledge interaction increases the effects of the majority of predictors after being introduced in the relationship. Finally, this study provides an understanding of consumers’ perspective regarding their intention to purchase organic foods, which will help stakeholders, such as marketers, retailers, and producers, to achieve marketing strategies for the development of these products.

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