A new toad, Rhinella cerradensis, is described, including its tadpole and the advertisement call. The new species occupies Cerrado habitats in the Brazilian states of Piauí, Bahia, Goiás, Minas Gerais, and Distrito Federal. The species is characterized by its large size; absence of tibial glands; well developed cranial crests; short hands; sexually dimorphic coloration; and by the absence of a spiracle tube of the tadpole. The new species is included in the Rhinella marina group by the presence of a jagged suture formed by the articulation between the pterygoid medial ramus and the parasphenoid alae, as well as other shared morphological features. Morphological characters and statistical analyses inferred by morphometric feature suggest the existence of two subgroups of species within R. marina group. However, taxonomic rearrangements are not made here and await phylogenetic analysis.