Sad-and-social is not smart: The moderating effects of social anticipation on mood and information processing

2010 ◽  
Vol 46 (1) ◽  
pp. 146-151 ◽  
Author(s):  
Kosha D. Bramesfeld ◽  
Karen Gasper
Keyword(s):  
Information Processing ◽  
Moderating Effects

Drama Advertisements: Moderating Effects of Self-Relevance on the Relations among Empathy, Information Processing, and Attitudes

2003 ◽  
Vol 92 (3) ◽  
pp. 997-1014 ◽  
Author(s):  
Jean-Charles Chebat ◽  
Sarah Drissi Vercollier ◽  
Claire Gélinas-Chebat
Keyword(s):  
Information Processing ◽  
Public Service ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Moderating Effects ◽  
Likelihood Model ◽  
Relevant Topic ◽  
Converse Relation

The effects of drama versus lecture format in public service advertisements are studied in a 2 (format) × 2 (malaria vs AIDS) factorial design. Two structural equation models are built (one for each level of self-relevance), showing two distinct patterns. In both low and high self-relevant situations, empathy plays a key role. Under low self-relevance conditions, drama enhances information processing through empathy. Under high self-relevant conditions, the advertisement format has neither significant cognitive or empathetic effects. The information processing generated by the highly relevant topic affects viewers' empathy, which in turn affects the attitude toward the advertisement and the behavioral intent. As predicted by the Elaboration Likelihood Model, the advertisement format enhances the attitudes and information processing mostly under low self-relevant conditions. Under low self-relevant conditions, empathy enhances information processing while under high self-relevance, the converse relation holds.

Moderating effects of decision-making/information-processing job dimensions on test validities.

1983 ◽  
Vol 68 (4) ◽  
pp. 602-608 ◽  
Author(s):  
Rhonda L. Gutenberg ◽  
Richard D. Arvey ◽  
Hobart G. Osburn ◽  
P. R. Jeanneret
Keyword(s):  
Decision Making ◽  
Information Processing ◽  
Moderating Effects

Roles of Self-Monitoring and Situational Ambiguity in the Social Information-Processing Model

1998 ◽  
Vol 83 (3_suppl) ◽  
pp. 1447-1453 ◽  
Author(s):  
Thomas C. Head
Keyword(s):  
Information Processing ◽  
Social Information Processing ◽  
Social Information ◽  
Social Cues ◽  
Work Outcomes ◽  
Moderating Effects ◽  
Information Processing Model ◽  
Performance Task ◽  
Self Monitoring ◽  
The Social

A laboratory experiment was designed to assess the moderating effects of self-monitoring and situational ambiguity on the social cues with work outcomes relationships proposed by the Social Information Processing Model. In this 2 × 2 × 2 model, social cues were predicted to influence performance, task perceptions, and job satisfaction for high self-monitors on ambiguous tasks. Data from 130 subjects indicated moderate support for the 3-way model but only on the measure of satisfaction.

scholarly journals Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Prashant Kumar ◽  
Michael Polonsky ◽  
Yogesh K. Dwivedi ◽  
Arpan Kar
Keyword(s):  
Information Processing ◽  
Process Model ◽  
Information Quality ◽  
Mediation Effect ◽  
Consumer Knowledge ◽  
Moderating Effects ◽  
Content Type ◽  
Brand Evaluation ◽  
Brand Credibility ◽  
Quality Dimensions

Purpose This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships. Design/methodology/approach Using a structured questionnaire on environmentally-friendly electrical goods/electronics, cosmetic and apparel product advertisements, involving an elaboration task, this study collected usable data from 1,282 Indian consumers across 50 cities. It also undertook an assessment for three different product groups using structural equation modelling to examine proposed hypotheses and assessed moderated mediation using the Hays process model. Findings The study indicates that: green brand credibility mediates the effects of green information quality dimensions on green brand evaluation; consumer knowledge moderates the effects of persuasiveness and completeness on green brand credibility and eco-label credibility moderates the effects of persuasiveness and credibility on green brand credibility. Research limitations/implications In green information processing, this study supports the relevance of the elaboration likelihood model and the mediation effect of green brand credibility. It also presents evidence that credible eco-labels enhance green information processing. While the results are broadly consistent across the three product categories, the results may only generalizable to the environmentally-aware urban populations. Practical implications Help brand managers to design advertisements that add brand credibility in environmentally-aware urban markets. Originality/value It helps to define green information quality and the interacting effects of eco-label credibility and consumer knowledge in green information processing.

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