Impulsive travel intention induced by sharing conspicuous travel experience on social media: A moderated mediation analysis

2021 ◽  
Vol 49 ◽  
pp. 431-438
Author(s):  
Yanbo Yao ◽  
Guangmei Jia ◽  
Yuansi Hou
2021 ◽  
Author(s):  
Xixi Yang ◽  
Yitong Huang

BACKGROUND Cyberbullying has become a growing public health concern that threatens the physical and mental health of young people worldwide. Despite a rising call for more research on victims of cyberbullying, there is still limited understanding of the psychological and behavioral mechanism underlying cyberbullying victimization (CV), especially among the Chinese population. However, such information is crucial for identifying potential victims and planning targeted educational and protective interventions. OBJECTIVE This study aimed to explore the relationship between attachment anxiety (AA), social media self-disclosure (SMSD) and CV among Chinese college students and to examine the moderating role of gender. METHODS A web-based questionnaire was constructed to assess AA, SMSD, and CV with validated scales. Mediation analysis, t-tests, moderation analysis, and moderated mediation analysis were performed and bootstrap method was used to estimate bias-corrected confidence interval. RESULTS The sample consisted of 845 Chinese college students who used social media (female=635, mean age =18.7 years old). AA had a weak but statistically significant positive effect on CV (β=.06, t=2.652, p=.008), partially mediated by SMSD (β=.008, p<.001, 95%CI=[0.001, 0.018]), 14.5% of total effect). Gender moderated the second stage of the mediation path, namely the SMSD-CV path (β=-.095, t=-2.195, p=.029) as well as the direct AA-CV path (β=.062, t=2.38, p=.018). Males displayed a stronger direct effect of AA on CV whereas females showed a stronger indirect effect of AA on CV mediated through SMSD. CONCLUSIONS High AA is associated with high CV in Chinese college students and hence should be attended to in interventions targeting cyberbullying victims. In females, after accounting for SMSD, the AA-CV relationship is no longer significant, which means educating females on risks of excessive and indiscreet SMSD may suffice to mitigate the increased risk of CV brought about by high AA. However, the mechanism underlying males’ AA-CV relationship warrants more research in the future. The model resulting from this research should be a starting point for developing more sophisticated tools for surveilling and protecting potential victims of cyberbullying.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Regina Burnasheva ◽  
Yong Gu Suh

PurposeDriven by social comparison and self-congruity theories, this paper's aim was to investigate the associations with Korean millennials' usage of social media, self-image congruity and conspicuous online consumption. The mediating influence of self-image congruity and the moderating effect of self-esteem were also examined.Design/methodology/approachThese data were gathered through an online research portal from 302 Korean millennials. Structural equation modeling (SEM) analyses and moderated mediation analysis using Hayes PROCESS macro were applied to test proposed hypotheses.FindingsThe result of the structural equation analyses showed strong, positive associations between social media usage, self-image congruity and conspicuous online consumption, while self-image congruity also acted as a mediator between Korean millennials' usage of social media and conspicuous online consumption. Moreover, in moderated mediation analysis, the pathway between self-image congruity and conspicuous online consumption was stronger for millennials with higher self-esteem.Originality/valueMillennials' social media usage and conspicuous consumption are widely acknowledged in consumer research. However, little is known about how millennials' social media usage could influence their conspicuous online consumption through mediating and moderating mechanisms such as self-image congruity and self-esteem. This research extends previous studies by analyzing these mechanisms.


Sign in / Sign up

Export Citation Format

Share Document