Effects of motivation and emotion on experiential value and festival brand equity: The moderating effect of self-congruity

Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and dimensions of this construct and examine its influence on store equity and consumer satisfaction. Furthermore, this work analyses the moderating effect of gender on these variables and the mediating nature of brand equity in the development of consumer satisfaction. All this is developed through a quantitative study carried out on a sample of 510 consumers of different food retail commercial formats (hypermarkets, supermarkets, and discount stores) in Spain. The technique used for data analysis is partial least squares (PLS) regression. The results show the importance of sustainability and brand equity in the development of consumer satisfaction in the retail sector, with the intensity of its effects being a gender issue. On the other hand, brand equity is positioned as a key element thanks to its mediating effect between sustainability and satisfaction. All of this points to the need to move towards more sustainable business models.

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The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands -

The Korean Society of Costume ◽

10.7233/jksc.2016.66.2.045 ◽

2016 ◽

Vol 66 (2) ◽

pp. 45-60 ◽

Cited By ~ 1

Author(s):

Heeju Chae ◽

Jeonmi Ko ◽

Eunju Ko

Keyword(s):

Brand Equity ◽

Luxury Brands ◽

Experiential Value

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Moderating Effect of Brand Equity on Relationship Quality in Chain Restaurant Industry: A Conceptual Paper

Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET-2013) ◽

10.2991/icibet.2013.203 ◽

2013 ◽

Author(s):

Ying Tuan Lo ◽

Ahmad Jusoh

Keyword(s):

Relationship Quality ◽

Brand Equity ◽

Moderating Effect ◽

Restaurant Industry ◽

Conceptual Paper

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Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust

Asia Marketing Journal ◽

10.53728/2765-6500.1336 ◽

2019 ◽

Vol 21 (2) ◽

Author(s):

Hyowon Hyun ◽

JungKun Park ◽

Weon Sang Yoo

Keyword(s):

Brand Equity ◽

Moderating Effect ◽

Brand Trust ◽

Luxury Brand ◽

Online Channel

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Research on Relationship between Corporate Environmental Responsibility and Brand Equity--Moderating Effect of Consumer Attitude

INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences ◽

10.4156/aiss.vol5.issue9.74 ◽

2013 ◽

Vol 5 (9) ◽

pp. 628-634 ◽

Cited By ~ 1

Author(s):

Li Jian ◽

Wang Can ◽

Han Na ◽

Athar Saeed

Keyword(s):

Brand Equity ◽

Moderating Effect ◽

Environmental Responsibility ◽

Consumer Attitude ◽

Corporate Environmental Responsibility

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The Effects of Experiential Value of on Customer Loyalty in Dessert Café of College Students: Focused on Moderating Effect of the Eating Out Consumption Patterns

Culinary Science & Hospitality Research ◽

10.20878/cshr.2018.24.1.009 ◽

2018 ◽

Vol 24 (1) ◽

pp. 82-95

Author(s):

Hee-Souk Yoon

Keyword(s):

College Students ◽

Customer Loyalty ◽

Moderating Effect ◽

Consumption Patterns ◽

Experiential Value ◽

Eating Out

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Brand equity in social media-based brand community

Marketing Intelligence & Planning ◽

10.1108/mip-01-2019-0051 ◽

2019 ◽

Vol 38 (3) ◽

pp. 325-339 ◽

Cited By ~ 2

Author(s):

Hoa Thi Hoang ◽

Feng Wang ◽

Quang Van Ngo ◽

Man Chen

Keyword(s):

Social Media ◽

Brand Equity ◽

Structural Equation ◽

Moderating Effect ◽

Mediating Effect ◽

Equation Modeling ◽

Brand Community ◽

Content Type ◽

Mediating Role ◽

Community Commitment

Purpose The purpose of this paper is to examine the effects of social media-based brand community (SMBBC) markers on customer-based brand equity (CBBE). Moreover, this research evaluates the mediating effect of brand community commitment and the moderating effect of customer gender. Design/methodology/approach This research collected data from a questionnaire survey with participants who are members of the Xiaomi Community in Vietnam on Facebook (XCVF). Finally, 512 valid and usable questionnaires were tested by applying the structural equation modeling approach. Findings On the basis of social identity theory, results showed that three components of brand community markers significantly affect two aspects of CBBE. Moreover, brand community commitment plays a mediating role in the relationship of shared consciousness, ritual and traditions, and CBBE. In addition, the influence of SMBBC on CBBE is stronger for women than for men. Research limitations/implications The sample selected is limited to only members of XCVF, so the results may have an inadequate view in comparison with other brand communities. This research can eliminate other important variables that can contribute to this relationship. Originality/value This research is among the first studies that have focused on the importance of SMBBC markers on CBBE, the mediating role of brand community commitment and the moderating effect of customer gender.

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