Analisis Post To Subscribe Youtuber Pada 10 Youtuber Indonesia Dengan Jumblah Subscribe Terbanyak

Youtube merupaan salah satu media yang menjadi sumber informasi bagi para konsumenmillenials untuk membantu mereka dalam membentu minat sekaligus pengambilan keputusan pemeblian. Beragam macama video konten dengan tujuan mulai dari hiburan sampe edukasiminformasi, dibuat oleh pihak indenpenden baik perusahan maupun individu telah tersedia di Youtube, Beauty vlogger adalah salah satu pihak yang membuat video konten di YouTube, dimana video yang mereka breisi tentang segala sesuatu informasi mengenai dunia kecantikan. Beberapa beauty vlogger memeiliki basis pengikut berusia millenials dengan jumblah yang sangat besar, yang menjadian mereka sebagi online opinion leader bagi para konsumen millenias.

Payments to key opinion leader physicians and drug sales of top pharmaceutical companies during the COVID-19 pandemic

Background: The unprecedented context of the COVID-19 pandemic poses the opportunity to study several questions in circumstances that would probably not otherwise occur. We sought to determine the dynamics of pharmaceutical company drug sales revenue, market capitalization and payments to physicians during the pandemic, focusing on payments to so-called key opinion leaders (KOLs). Methods: We analyzed the CMS Open Payments data of 15 top pharmaceutical company general payments to US physicians. We calculated total payments per year for all physicians, KOLs and 2018 KOLs in subsequent years. Drug-related fold changes in payments, drug revenues and company market capitation were calculated using Q1-2018 as reference. Yearly differences in payments, drug sales revenue and market capitalization were tested using generalized estimation equations (GEE). A double-sided p<0.05 was considered significant. Results: The analyzed dataset comprised 8,563,872 payments to 382,779 physicians. In 2020, we observed a reduction in payments to physicians and KOLs compared to prior years. The total amount per KOL physician per company also decreased for each year for KOLs and the 2018 KOLs in the subsequent years. Payments per drug, but neither drug revenues nor pharmaceutical company market capitalization, followed a downward trend in 2020 compared to prior years. GEE analysis confirmed that, compared to 2018, the decrease in payments to KOLs overall and for the top drugs of each company was statistically significant. Yet, no significant differences in drug sales revenue and market capitalization was observed. Conclusions: A substantial and significant reduction in payments to KOLs during the first fiscal year of the COVID-19 pandemic was not associated with a reduction in drug sales revenue of blockbuster drug products and the market capitalization of 15 top pharmaceutical companies. Overall, these findings suggest that a substantial part of pharmaceutical payments to KOLs do not appear to impact top drug sales revenues.

The Influence of Farmers’ Socio-Economic Characteristics on Their Choice of Opinion Leaders: Social Knowledge Systems

Smallholder farmers’ social knowledge systems are evolving in connecting key actors within and outside their knowledge systems. These key actors play a vital role in navigating the complexity and the dynamics of organisations, and effectively influence the community. This study identified the opinion leaders of smallholder farmers and measured the extent of their influence on the quality of these farmers’ knowledge of agriculture. Furthermore, the study explored the reasons why farmers choose their opinion leaders. A structured questionnaire was administered to 219 purposively selected smallholder farmers in the rural areas in KwaZulu-Natal, South Africa. Data were captured and analysed using the Statistical Package for Social Sciences (SPSS) version 26 and STATA to run multinomial logistic regression model (MNL). The results showed that farmers participated in field visits and attended farmers’ group meetings to communicate with agricultural advisors and group leaders. In addition, the findings showed that interactions could be a crucial element of knowledge and learning for farmers. This showed that the farmers required a consistent flow of material resources and knowledge. The time and energy spent by farmers building social relationships with these opinion leaders reflected the accumulation of information and resources gathered. Issues related to accessibility, availability and, quick feedback regarding farmers’ problems emerged, which seemed to influence the farmers’ choice of an opinion leader. The language and accessibility to sources of knowledge and feedback were crucial to the smallholder farmers included in the study. Furthermore, the results revealed that farmers’ educational level, farmers who engaged in agriculture for household consumption, and opinion agricultural skills have statistical significance on farmers’ choice of opinion leaders. Considering the findings, it is suggested that efforts to improve farmers’ active knowledge systems and access to the opinion leaders within these active knowledge systems should take into consideration the socio-economic factors that influence farmers’ choices and participation in social systems and social interactions. These findings may help agents develop a better understanding of the dynamics of local communities and the social complexity that shapes farmers’ environments and decisions. To be a progressive and effective opinion leader, constant, continuous assessment is needed to increase leadership skills. In addition, the enhancement of programmes, which will recognise the active opinion leaders within the communities, are needed to strengthen the efforts and impact for more resilient outcomes.

Disaster communication of the Merapi slope community

This research aims to examine disaster communication performed by the community of Turgo, Purwobinangun, Pakem. Sleman. The research was conducted utilizing a qualitative method, and the data were collected through interviews and Focus Group Discussions. The research objects include the community members living in Turgo consisting of teenagers, adults, the elderly, the search and rescue (SAR) team, and village heads. The research results show that the people living in Turgo utilize many sources of information in accessing disaster information, including surveillance and reconnaissance posts (wastai posts), social media, interpersonal communication, and group communication. The information is delivered through Whatsapp Group, Youtube, Twitter, Instagram, direct/ face-to-face communication, traditional bamboo slit drum (kentongan), motorcycle horns, and speakers. In addition, the resident's response is very positive in responding to any call/order from the authorities. In other words, no citizen rejected the call given. Also, opinion leaders do not have a significant role in disaster communication. The SAR team has a higher position than the opinion leader as they know the conditions in the field better

How KOLs Influence Consumer Purchase Intention in Short Video Platforms——Mediating Effects of Emotional Response and Virtual Touch

In recent years, Key Opinion Leader (KOL) marketing opens up a new mode of social commerce by effectively integrating social networking and marketing since it has been successfully taking advantage of KOL’s high popularity to promote products. This study expands the stimulus-organism-response (S-O-R) model by combining the communication persuasion theory with the flow experience theory. Our model considers the characteristics of KOLs and published content features as independent variables, consumer perception as the mediating variable and consumer purchase intention as the dependent variable. This study also refines the measurement dimensions of each variable and analyzes KOL impacts on consumer purchase intention on short video platforms. After analyzing 357 valid questionnaires, we find that the variables –reputation, perceived fit, aesthetic quality and content richness have significant impacts on consumer purchase intention where virtual touch and emotional response play intermediary roles. This study provides insights into KOL marketing.

Online Opinion Leaders in the Health Promotion Digital Era

Health opinion leaders have widely embraced social media for health promotion and public health communication which can make a strong influence on the public decision making. However, despite the growing relevance of public health threats such as infectious diseases, pandemic influenza and natural disasters, research has paid little attention to the qualities of opinion leaders. Moreover, there is limited evidence that public health organisations use social media appropriately to engage in meaningful conversations with audiences. Thus, the aims of the study are to describe principles of communication practised by online opinion leaders to promote health issues, to discuss the strategies of social media used, to explain the opinion leaders’ influence attributes in health decision making and finally to develop a model of online opinion leader in the contemporary health promotion era. Content analysis was conducted on Facebook postings of five selected health opinion leaders. In addition, semi-structured interviews with 10 followers were conducted. The findings of the study revealed that there are three principles of communication practised by online opinion leaders, which are language, interaction and themes. There are three strategies opinion leaders use to influence the public: social connectivity, social support and social consultation. Furthermore, there are five opinion leaders’ attributes that influence the public’s decision making, namely personality, authenticity, trust/credibility, professional knowledge and social position. The model would be beneficial in educating and guiding the current public health opinion leaders in order to establish health and social well-being. Keywords: Online opinion leader, online health communication, public health, two-step flow theory, decision making.

Acceptance of Health Messages Conveyed by Parasocial Opinion Leaders on Twitter among Followers

Social media does not only provide a space for individuals to communicate, but it also encourages individuals to find and share health information. This situation has led to a change in the patterns and functions of health opinion leaders that exist on social media. Health opinion leaders influence media users by sharing and delivering health information and are capable of fostering parasocial relationships with media users. Therefore, it is essential to investigate the process by which parasocial opinion leaders shape health messages on social media. In correspondence, this study sought to understand the level of acceptance of health messages among Twitter users of the information tweeted by parasocial opinion leaders. In-depth interviews were conducted on 25 followers of parasocial health opinion leaders on Twitter. This study found that the formation of health messages and information conveyed by parasocial health opinion leaders could influence their followers. Four forms of message reception were identified in this study: 1) information and complexity reduction (a description, information delivery style, information sharing, information, and health literacy, and correction of information and mythical perceptions), 2) health orientation, 3) stimulation of interest, and 4) strengthening of the image and ethics of professionalism. Additionally, this study also discovered that media users perceived health opinion leaders as mentors, family members, friends, and idols. Keywords: Health communication, opinion leader, parasocial opinion leaders, parasocial relationship, social media.

Analisis Post To Subscribe Youtuber Pada 10 Youtuber Indonesia Dengan Jumblah Subscribe Terbanyak

Youtube is one of the media that is a source of information for millennial consumers to assist them in forming interest and making purchasing decisions. Various kinds of video content with purposes ranging from entertainment to information education, made by independent parties both companies and individuals are available on Youtube, Beauty vlogger is one of the parties who make video content on YouTube, where the videos they produce are about all kinds of information about the world. beauty. Some beauty vloggers have a very large number of millennial-aged followers, which makes them an online opinion leader for millennial consumers.

Politicised opinion leaders in the younger generation: to meat or not to meat?

PurposeThe consumption of animal-based food products faces several sustainability challenges. To date, however, meat intake plays an important role in everyday food choices. With their ability to change the opinions of a critical mass, opinion leaders in food choices are assumed to play a predominant role in influencing future dietary styles. Thus, the objective of this study was to identify opinion leaders in food choices and their personal meat consumption behaviour as well as their attitude towards policy interventions aiming to meat reduction.Design/methodology/approachThe sample consisted of 1,479 German participants aged between 15 and 29 years who were online surveyed in autumn 2020. A latent profile analysis (LPA) identified three distinct groups of opinion leader in the younger generation labelled “non-opinion leaders”, “weak opinion leaders” and “opinion leaders”. The identified profiles were used to understand opinion leaders and their food choices by using chi-square tests as well as univariate ANOVA with Tukey or Games-Howell post hoc tests.FindingsOpinion leadership in food choices was associated with a higher interest in meat-reduced dietary styles and with more positive attitudes towards innovative food ideas. Moreover, opinion leaders were associated with politicised food decisions, indicating that their food choices align with their political and social interests.Originality/valueThe results contribute to a better understanding of the development of future dietary styles, provide evidence for a shift towards more sustainable dietary patterns in the near future and highlight that food decisions are no longer solely decisions on an individual basis but rather becoming of political relevance.