Artificial intelligence in marketing: Systematic review and future research direction

The main purpose of this chapter is to concisely describe the origin of neuromarketing, its applications in the organization, and to explore consumer behavior with the help of different neuromarketing technologies like fMRI, EEG, and MEG. This chapter gives a guideline on how neuromarketing would be used in different areas of organization functions, like, brand management, advertisement, communication, product design, decision making, etc. with the help of data mining, artificial intelligence, social media, machine learning, remote sensing, AR, and VR. The chapter identifies the opportunities of neuromarketing with the latest technological development to understand the customer mindset so that it would be easy to formulate neurostrategy for an organization. This chapter gives a future research direction with strategic management, so that it will be helpful for a professional to create a more accurate strategy in a VUCA (volatility, uncertainty, complexity, ambiguity) environment, predict, and fulfill the “institution void” situation with more accuracy in an emerging developing market.

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Review of Research Trends on Coaching Studies and Recommendations for Future Research Direction in Korea - Progress from 1995 to 2017 and Challenges -

Korean Journal of Resources Development ◽

10.24991/kjhrd.2018.09.21.3.249 ◽

2018 ◽

Vol 21 (3) ◽

pp. 249-313

Author(s):

Seong Jhin Joh ◽

Yi Su Jung

Keyword(s):

Research Direction ◽

Research Trends ◽

Future Research ◽

Future Research Direction

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Co-Enzyme Q10 to Treat Neurological Disorders: Basic Mechanisms, Clinical Outcomes, and Future Research Direction

CNS & Neurological Disorders - Drug Targets ◽

10.2174/18715273113129990071 ◽

2013 ◽

Vol 12 (5) ◽

pp. 641-664 ◽

Cited By ~ 10

Author(s):

Mohamed Salama ◽

Ti-Fei Yuan ◽

Sergio Machado ◽

Eric Murillo-Rodriguez ◽

Jose Vega ◽

...

Keyword(s):

Clinical Outcomes ◽

Neurological Disorders ◽

Research Direction ◽

Future Research ◽

Future Research Direction

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Endoscopic Sinus Surgery Improves Sleep Quality in Chronic Rhinosinusitis: A Systematic Review and Meta-analysis

Otolaryngology ◽

10.1177/0194599817737977 ◽

2017 ◽

Vol 158 (2) ◽

pp. 249-256 ◽

Cited By ~ 12

Author(s):

Daniel C. Sukato ◽

Jason M. Abramowitz ◽

Marina Boruk ◽

Nira A. Goldstein ◽

Richard M. Rosenfeld

Keyword(s):

Systematic Review ◽

Sleep Quality ◽

Chronic Rhinosinusitis ◽

Endoscopic Sinus Surgery ◽

Meta Analysis ◽

Research Direction ◽

Sinus Surgery ◽

Future Research ◽

Apnea Hypopnea Index ◽

Poor Sleep

Objective Up to 75% of patients with chronic rhinosinusitis (CRS) suffer with poor sleep quality and reduced quality of life. Endoscopic sinus surgery has demonstrated encouraging results in improving sleep function. The aim of this systematic review is to assess the change in sleep quality after surgery for CRS. Data Sources PubMed, Web of Science, EMBASE. Review Methods An electronic search was conducted with the keywords “sinusitis” or “rhinosinusitis” and “sleep.” Studies were included only when adults underwent endoscopic sinus surgery and were evaluated pre- and postoperatively by the Epworth Sleepiness Scale (ESS), the Pittsburgh Sleep Quality Index (PSQI), the Apnea-Hypopnea Index (AHI), the sleep domain of Sino-Nasal Outcome Test–22, or the sleep domain of Rhinosinusitis Disability Index. Results The database search yielded 1939 studies, of which 7 remained after dual-investigator screening. The standardized mean differences (95% CI) for the ESS, PSQI, and AHI were −0.94 (−1.63 to −0.26), −0.80 (−1.46 to −0.14), and −0.20 (−0.32 to −0.07), indicating large, moderate to large, and small improvements, respectively. All analyses displayed high heterogeneity ( I2 = 95%-99%). Conclusion Sleep quality, as measured by the ESS and PSQI surveys, shows substantial improvement after surgery for CRS, with smaller improvement seen for AHI. Generalizability of our results is limited by high heterogeneity among studies and by broad confidence intervals that cannot exclude small to trivial changes. The findings of this meta-analysis provide insight into the effect of CRS-related endoscopic sinus surgery on sleep quality, which should guide future research direction and counseling of patients in the clinical setting.

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Central government patronage, donor aid, and budget performance in local government: testing a mediation effect

Journal of Public Budgeting Accounting & Financial Management ◽

10.1108/jpbafm-28-02-2016-b001 ◽

2016 ◽

Vol 28 (2) ◽

pp. 139-170 ◽

Cited By ~ 1

Author(s):

Paul Onyango-Delewa

Keyword(s):

Local Government ◽

Fiscal Federalism ◽

Central Government ◽

Research Direction ◽

Theory And Practice ◽

Mediation Effect ◽

Future Research ◽

Future Research Direction ◽

Mixed Methods Design ◽

Donor Agencies

Drawing on network and fiscal federalism theories, we investigated central government patronage and donor aid as antecedents of budget performance in local government (LG). A mixed methods design with data collected from 18 LGs, two ministries, and four donor agencies in Uganda was employed. Results revealed that both central government patronage and donor aid predict budget performance. Moreover, autonomy does not mediate the interactions as initially hypothesized. Implications for theory and practice are discussed and future research direction is provided.

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