Outcome Evaluation of Alabama Supplemental Nutrition Assistance Program-Education (SNAP-Ed) Social Marketing Campaign

AbstractObjective:To examine public commitments for encouraging United States consumers to make healthy dietary purchases with their Supplemental Nutrition Assistance Program (SNAP) benefits among of prevalent SNAP-authorised retailers.Setting:National SNAP-authorised retail landscape in addition to stores located in California and Virginia, two states targetted for a Partnership for a Healthier America pilot social marketing campaign.Participants:SNAP-authorised retailers with the most store locations in selected settings.Design:A review of retailers’ publicly available business information was conducted (November 2016–February 2017). Webpages and grey literature sources were accessed to identify corporate social responsibility (CSR) reports and commitments describing strategies to encourage healthy consumer purchases aligned with the 2015–2020 Dietary Guidelines for Americans. Evidence was organised using a marketing-mix and choice-architecture (MMCA) framework to characterise strategies used among eight possible types (i.e. place, profile, portion, pricing, promotion, priming, prompting and proximity).Results:Of the SNAP-authorised retailers (n 38) reviewed, more than half (n 20; 52·6 %) provided no information in the public domain relevant to the research objective. Few retailers (n 8; 21·1 %) had relevant CSR information; grey literature sources (n 52 articles across seventeen retailers) were more commonly identified. SNAP-authorised retailers in majority committed to increasing the number of healthy products available for purchase (profile).Conclusions:Substantial improvements are needed to enhance the capacity and commitments of SNAP-authorised retailers to use diverse strategies to promote healthy purchases among SNAP recipients. Future research could explore feasible approaches to improve dietary behaviours through sector changes via public–private partnerships, policy changes, or a combination of government regulatory and voluntary business actions.

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Impact of Social Marketing Interventions Aiming to Increase Fruit and Vegetable Consumption in Low-Income Adults in Georgia: University of Georgia Supplemental Nutrition Assistance Program-Education (UGA SNAP-Ed) FNV Campaign

Journal of Nutrition Education and Behavior ◽

10.1016/j.jneb.2018.04.099 ◽

2018 ◽

Vol 50 (7) ◽

pp. S63

Author(s):

Jung Sun Lee ◽

Austin Childers ◽

Joanna Akin ◽

Mona Habibi ◽

Edda Cotto-Rivera ◽

...

Keyword(s):

Social Marketing ◽

Low Income ◽

Vegetable Consumption ◽

Fruit And Vegetable Consumption ◽

Supplemental Nutrition Assistance Program ◽

Fruit And Vegetable ◽

Supplemental Nutrition ◽

Assistance Program ◽

University Of Georgia ◽

Nutrition Assistance

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Does Supplemental Nutrition Assistance Program Reduce Food Insecurity among Households with Children? Evidence from the Current Population Survey

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18063178 ◽

2021 ◽

Vol 18 (6) ◽

pp. 3178

Author(s):

Jun Zhang ◽

Yanghao Wang ◽

Steven T. Yen

Keyword(s):

Food Security ◽

Food Insecurity ◽

Current Population Survey ◽

Population Survey ◽

Supplemental Nutrition Assistance Program ◽

Supplemental Nutrition ◽

Assistance Program ◽

Current Population ◽

Households With Children ◽

Nutrition Assistance

The Supplemental Nutrition Assistance Program (SNAP) is designed to improve household diet and food security—a pressing problem confronting low-income families in the United States. Previous studies on the issue often ignored the methodological issue of endogenous program participation. We revisit this important issue by estimating a simultaneous equation system with ordinal household food insecurity. Data are drawn from the 2009–2011 Current Population Survey Food Security Supplement (CPS-FSS), restricted to SNAP-eligible households with children. Our results add to the stocks of empirical findings that SNAP participation ameliorates food insecurity among adults only, but increases the probabilities of low and very low food security among children. These contradictory results indicate that our selection approach with a single cross section is only partially successful, and that additional efforts are needed in further analyses of this complicated issue, perhaps with longitudinal data. Socio-demographic variables are found to affect food-secure households and food-insecure households differently, but affect SNAP nonparticipants and participants in the same direction. The state policy tools, such as broad-based categorical eligibility (BBCE) and simplified reporting, can encourage SNAP participation and thus ameliorate food insecurity. Our findings can inform policy deliberations.

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