Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach

2019 ◽  
Vol 48 ◽  
pp. 122-135 ◽  
Author(s):  
S.R. Nikhashemi ◽  
Charles Jebarajakirthy ◽  
Khaldoon Nusair
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