Joint service, pricing and advertising strategies with tourists’ green tourism experience in a tourism supply chain

2021 ◽  
Vol 61 ◽  
pp. 102563
Author(s):  
Shigui Ma ◽  
Yong He ◽  
Ran Gu
Keyword(s):  
Supply Chain ◽  
Service Pricing ◽  
Tourism Experience ◽  
Advertising Strategies ◽  
Green Tourism ◽  
Tourism Supply Chain

scholarly journals Constructing the Green Supply Chain for Rural Tourism in China: Perspective of Front–Back Stage Decoupling

2018 ◽  
Vol 10 (11) ◽  
pp. 4276 ◽  
Author(s):  
Jue Chen ◽  
Jingjing Guan ◽  
Jing Xu ◽  
Cecile Clergeau
Keyword(s):  
Supply Chain ◽  
Environmental Sustainability ◽  
Economic Benefits ◽  
Service Industries ◽  
Economic Effects ◽  
Rural Tourism ◽  
Green Supply Chain ◽  
Green Tourism ◽  
Back Stage ◽  
Tourism Supply Chain

Rural tourism serves as an important engine for rural development, but also brings environmental pressure. The balance between sustainability and local economic benefits is critical to rural tourism development in developing countries. Incorporating the theories of green supply chain and front–back stage decoupling, this paper proposes a new model of green tourism supply chain for rural tourism to relieve the dilemma between economic efficiency and environmental sustainability. Back-stage functions have been decoupled from individual rural tourism service units to form shared service centers, which centralize the provision of back-stage functions and generate an independent tier of suppliers in the green Tourism Supply Chain (TSC). Field practice experiences relating to green TSC construction and operation are also discussed. The new structure of green supply chain shows positive environmental and economic effects of rural tourism. It increases the tourism business efficiency without sacrificing the local environment. The paper intends to present a new perspective and explores a new research path to green supply chain research in tourism and other service industries which have been previously limited in manufacturing framework and provide some insights into tourism destination practice.

scholarly journals Green tourism supply chain management based on life cycle impact assessment

2016 ◽  
Vol 6 (1) ◽  
pp. 30-36 ◽  
Author(s):  
Alexandra V. Michailidou ◽  
Christos Valachokostas ◽  
Charisios Achillas ◽  
Dimitra Maleka ◽  
Nicolas Moussiopoulos ◽  
...  
Keyword(s):  
Supply Chain ◽  
Life Cycle ◽  
Supply Chain Management ◽  
Impact Assessment ◽  
Life Cycle Impact Assessment ◽  
Chain Management ◽  
Green Tourism ◽  
Life Cycle Impact ◽  
Tourism Supply Chain

Dynamic Performance Assessment System For Green Tourism Supply Chain

2019 ◽  
Vol 24 (4) ◽  
pp. 467-482
Author(s):  
Hai-Yu Huang ◽  
Hai-Xiang Wei ◽  
Min Wei
Keyword(s):  
Supply Chain ◽  
Performance Assessment ◽  
Evolutionary Game ◽  
Tourism Development ◽  
Assessment System ◽  
Chain Model ◽  
Performance Assessment System ◽  
Green Tourism ◽  
Tourism Enterprises ◽  
Tourism Supply Chain

As a form of sustainable tourism development, green tourism is a means of environmental protection and a trend of tourism development. Evolutionary game theory is applied to examine the generation of green behaviors by tourism enterprises during the development of a green tourism supply chain. Model deduction and simulation data analysis show that most tourism enterprises do have an incentive towards green development and the formation of the green tourism supply chain is a dynamic evolution process. To better understand the gaps in the process that all the stakeholders need to fill, the approach of balanced scorecard (BSC) combined with expert interviews is applied to design a periodical performance assessment system for evaluating the performance of the green tourism supply chain. Evaluation results will help to facilitate all participants to implement green practices for smooth transformation of a traditional supply chain into a green one.

scholarly journals The Efficiency of Cooperation between the Participants in the Supply Chain in the Tourism-Related Branch of Industry in Relation to Client Satisfaction

2019 ◽  
Vol 11 (17) ◽  
pp. 4716 ◽  
Author(s):  
Katarzyna Kozicka ◽  
Sebastian Kot ◽  
I Gede Riana
Keyword(s):  
Supply Chain ◽  
Consumer Satisfaction ◽  
Client Satisfaction ◽  
Related Services ◽  
Specific Product ◽  
Goods And Services ◽  
Statistical Relevance ◽  
Tourism Supply Chain ◽  
Theoretical Considerations

Managing a tourism supply chain is predominantly focused on managing a tourism-specific product that can be perceived as all kinds of goods and services utilized by tourists during their trips. The predominant goal of this article is to empirically identify the level of engagement of entities operating in the tourism-oriented branch of industry concerning the satisfaction of end-customers with the offered tourism-related services and products. Within the scope of this study, the statistical relevance of elements of active cooperation within a tourism-specific supply chain was analyzed. Empirical examinations covered the assessment of the cooperation within the framework of the tourism-oriented supply chain and its impact on consumer satisfaction. A research questionnaire was utilized to meet examination-specific goals. Theoretical considerations and the analysis of branches of industry in relation to the available statistical data showed that tourist-oriented supply chain covers various entities, the engagement of which may have a factual impact on the efficiency of managing the entire chain, as well as on the overall client satisfaction, improving tourism sustainability. The obtained results clearly showed that the examined entities considered the analyzed cooperation aspects to be very important with regard to the supply chain management. Said aspects included the total length of cooperation within the framework of a particular supply chain, which, according to the examined entities, directly translated into the quality of cooperation—to either significant or very significant extent, as well as making it much easier to solve certain problems that were strictly connected with the provision of tourism-oriented services. Yet another aspect of cooperation that was touched upon was the transfer of the so-called know-how between the entities engaged in a given supply chain. As proven by the examination, 70% of the surveyed entities claimed that it was of significant or very significant importance. The last analyzed aspect of cooperation were relations between the supply chain-specific partners and their impact on the satisfaction of end customers. According to over half of the sample (61.54%), decent relations between supply chain participants affected the satisfaction of end customers to a notable extent.

scholarly journals Research on the Sustainable Operation of Low-Carbon Tourism Supply Chain under Sudden Crisis Prediction

2021 ◽  
Vol 13 (15) ◽  
pp. 8228
Author(s):  
Lu Zhang ◽  
Deqing Ma ◽  
Jinsong Hu
Keyword(s):  
Supply Chain ◽  
Jump Processes ◽  
Travel Agency ◽  
Tourist Attraction ◽  
Low Carbon ◽  
Sustainable Operations ◽  
The Sustainable Development ◽  
Crisis Events ◽  
Continuous Dynamic ◽  
Tourism Supply Chain

This paper integrates a low-carbon tourism supply chain consisting of a low-carbon tourist attraction (LTA) providing a low-carbon service and an online travel agency (OTA) responsible for big data marketing. Consumers may also encounter sudden crisis events that occur in the tourist attraction during their visit, and the occurrence of crisis events can damage the low-carbon goodwill of the tourist attraction to the detriment of the sustainable development of the supply chain. Therefore, this paper aims to investigate how tourism firms can develop dynamic strategies in the pre-crisis environment if they envision the occurrence of a crisis event and how crisis events affect interfirm cooperation. This paper uses stochastic jump processes to portray the dynamic evolution of low-carbon goodwill in the context of crisis events and introduces the methods of the differential game and Bellman’s continuous dynamic programming theory to study the sustainable operations of low-carbon tourism supply chains. Our findings provide important managerial insights for enterprises in the tourism supply chain and suggest that they need to not only become aware of the tourist attraction crisis events, but also, more importantly, they need to adjust their appropriate input strategies based on the degree of anticipation of the crisis.

Applying the Theory of Constraints Principles to Tourism Supply Chain Management

2021 ◽  
pp. 109634802199679
Author(s):  
Xiaofeng Zhao ◽  
Jianrong Hou
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Systems Thinking ◽  
Supply Chain Coordination ◽  
Tourism Industry ◽  
Theory Of Constraints ◽  
Chain Management ◽  
Tourism Management ◽  
Research Findings ◽  
Tourism Supply Chain

Tourism supply chain management has become an important research topic as individual firms no longer compete as isolated entities but rather as supply chains in the tourism industry. Despite the evidence that benefits can be gained to improve profitability, competitiveness, and customer satisfaction, the research on how to manage the tourism supply chain is very limited. This research contributes to the literature by applying the theory of constraints (TOC) with systems thinking to tourism supply chain management. It proposes that the key issue in tourism supply chain management is the coordination of business activities and the TOC with systems thinking can effectively support tourism supply chain coordination of the various links and processes. The article examines the TOC performance measures and the drum–buffer–rope model in the context of tourism management and applies the focusing process of the TOC as a continuous improvement approach for tourism supply chain management. The research findings suggest that, given modifications to the TOC terminology and the principles, the TOC principles can work as an excellent approach to facilitate the tourism supply chain management.

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