scholarly journals How personalized should we be? A systematic review of tailored & targeted health communication interventions to improve adherence

2013 ◽  
Vol 16 (3) ◽  
pp. A46
Author(s):  
C. McKay ◽  
M. Reed
Keyword(s):  
Systematic Review ◽  
Health Communication ◽  
Communication Interventions

scholarly journals Mass media campaigns to reduce unnecessary caesarean sections: a systematic review

2020 ◽  
Vol 5 (2) ◽  
pp. e001935 ◽  
Author(s):  
Maria Regina Torloni ◽  
Vanessa Brizuela ◽  
Ana Pilar Betran
Keyword(s):  
Systematic Review ◽  
Mass Media ◽  
Health Communication ◽  
Media Campaigns ◽  
Lay People ◽  
Specific Objective ◽  
Global Health Issue ◽  
Registration Number ◽  
Text Reading ◽  
Communication Interventions

IntroductionThe worldwide increase in unnecessary caesarean sections (CSs) is a major global health issue. Mass media campaigns have been used in several countries to reduce this trend. The objectives of this systematic review were to identify, critically appraise and synthesise the findings, including the barriers and enablers, of mass media campaigns directed at lay people to reduce unnecessary CS.MethodsWe included any study design that reported health communication mass media campaigns directed at lay people with the specific objective of reducing unnecessary CS, created by any agent, in any format. We searched seven electronic databases without language restrictions, from inception to February 2019. Experts in the field were contacted.ResultsThe search yielded 14 320 citations; 50 were selected for full-text reading; and one was included. Six other reports were included. The seven campaigns were conducted in 2009–2017, mostly in Latin America. Most campaigns were independent efforts by non-governmental or activist organisations. Only one campaign conducted formative research and pretested the intervention. All campaigns used indirect communication, mostly through internet channels; two campaigns also used direct communication with the public. None assessed their effects on CS rates. Only two campaigns measured their impacts on participants’ knowledge, attitudes and birth preferences but only in the short term. The main barriers were lack of financial and human resources. The main enablers were the enthusiasm of volunteers, the participation of famous persons/celebrities and the involvement of communication professionals.ConclusionsThere are few mass media campaigns directed at lay people to reduce CS. Most campaigns did not use key principles recommended for the creation and implementation of health communication interventions, and none assessed their effects in reducing CS rates. If media campaigns can play a role in modifying population views towards CS, there is a need for more rigorous studies including impact assessment.PROSPERO registration numberCRD42019120314.

scholarly journals Investigating Health Communication Interventions on Three Major Illnesses in Nigeria

2018 ◽  
pp. 1-9
Author(s):  
Chinwe Catherine Okpoko ◽  
Elias Chikee Aniwada
Keyword(s):  
Health Communication ◽  
Public Awareness ◽  
Healthcare Providers ◽  
Cross Sectional Study ◽  
Treatment Change ◽  
Cross Sectional ◽  
Intervention Measures ◽  
The Status ◽  
Communication Interventions ◽  
Hiv Aids

Background: Communication methods are used to create and increase public awareness of a disease; its causes and treatment; change a person’s or group’s attitudes about a disease; advocate for policy changes in favor of prevention and control, and create social norms that favor healthful living. Objectives: This study sought to examine the health communication interventions so far used on HIV/AIDS, malaria and TB in Nigeria, find out what has been achieved in the process and suggest how the status quocan be improved. Methods: A total of 390 respondents comprising healthcare providers, patients and the general public in the selected states; Enugu (Southeast), Kaduna (Northwest) and Oyo (Southwest) states in Nigeria were sampled using questionnaire. It was a Cross-sectional study. Results: Health communication interventions on HIV/AIDS are majorly received through radio (34.7%), friends (30.1%) and television (18.85%). For malaria, television and radio predominate (31.9%) and (26.7%) respectively, then newspaper (13.1%). However, TB was chiefly through health facilities (30.1%) then television (20.1%) and newspaper, (12.9%). Major types of intervention messages on the illnesses include HIV/AIDS Preventive (76.6%), Malaria Drug use (37.3%) and Tuberculosis control (38.8%). Lack of knowledge of available media was the major factor identified as hindering communication interventions for the 3 diseases. (HIV/AIDS 29.8%, Malaria 32.6% and TB 35.7%). Conclusion: There is a need for attitudinal change by all to ensure that the level of awareness is matched with action and subsequently influence the adoption of intervention measures to improve management of these diseases.

scholarly journals Design preferences for global scale: a mixed-methods study of “glocalization” of an animated, video-based health communication intervention

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Maya Adam ◽  
Rachel P. Chase ◽  
Shannon A. McMahon ◽  
Kira-Leigh Kuhnert ◽  
Jamie Johnston ◽  
...  
Keyword(s):  
Mixed Methods ◽  
Gender Roles ◽  
Health Communication ◽  
Family Structure ◽  
Global Scale ◽  
Massive Open Online Course ◽  
Qualitative Descriptive ◽  
Design Preferences ◽  
Communication Interventions ◽  
Global Learners

Abstract Background Designing health communication interventions for global scaling promotes health literacy and facilitates rapid global health messaging. Limited literature explores preferences for animation prototypes and other content characteristics across participants in different global regions. Prior research underscores an urgent need for health communication interventions that are compelling and accessible across culturally and geographically diverse audiences. This study presents feedback from global learners on animation design preferences and other key considerations for the development of educational video content intended for global adaptation and scaling. Methods We used a mixed-methods, sequential explanatory design, with a qualitative descriptive approach to the analysis of the qualitative data. We recruited participants from an international group of learners enrolled in a massive open online course. Through an online quantitative survey (n = 330), we sought preferences from participants in 73 countries for animation design prototypes to be used in video-based health communication interventions. To learn more about these preferences, we conducted in-depth interviews (n = 20) with participants selected using maximum variation purposive sampling. Results Generally, respondents were willing to accept animation prototypes that were free of cultural and ethnic identifiers and believed these to be preferable for globally scalable health communication videos. Diverse representations of age, gender roles, and family structure were also preferred and felt to support inclusive messaging across cultures and global regions. Familiar-sounding voiceovers using local languages, dialects, and accents were preferred for enhancing local resonance. Across global regions, narratives were highlighted as a compelling approach to facilitating engagement and participants preferred short videos with no more than two or three health messages. Conclusions Our findings suggest that global learners may be willing to accept simplified visuals, designed for broad cross-cultural acceptability, especially if the content is localized in other ways, such as through the use of locally resonating narratives and voiceovers. Diverse, inclusive portrayals of age, gender roles and family structure were preferred.

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