scholarly journals Design preferences for global scale: a mixed-methods study of “glocalization” of an animated, video-based health communication intervention

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Maya Adam ◽  
Rachel P. Chase ◽  
Shannon A. McMahon ◽  
Kira-Leigh Kuhnert ◽  
Jamie Johnston ◽  
...  
Keyword(s):  
Mixed Methods ◽  
Gender Roles ◽  
Health Communication ◽  
Family Structure ◽  
Global Scale ◽  
Massive Open Online Course ◽  
Qualitative Descriptive ◽  
Design Preferences ◽  
Communication Interventions ◽  
Global Learners

Abstract Background Designing health communication interventions for global scaling promotes health literacy and facilitates rapid global health messaging. Limited literature explores preferences for animation prototypes and other content characteristics across participants in different global regions. Prior research underscores an urgent need for health communication interventions that are compelling and accessible across culturally and geographically diverse audiences. This study presents feedback from global learners on animation design preferences and other key considerations for the development of educational video content intended for global adaptation and scaling. Methods We used a mixed-methods, sequential explanatory design, with a qualitative descriptive approach to the analysis of the qualitative data. We recruited participants from an international group of learners enrolled in a massive open online course. Through an online quantitative survey (n = 330), we sought preferences from participants in 73 countries for animation design prototypes to be used in video-based health communication interventions. To learn more about these preferences, we conducted in-depth interviews (n = 20) with participants selected using maximum variation purposive sampling. Results Generally, respondents were willing to accept animation prototypes that were free of cultural and ethnic identifiers and believed these to be preferable for globally scalable health communication videos. Diverse representations of age, gender roles, and family structure were also preferred and felt to support inclusive messaging across cultures and global regions. Familiar-sounding voiceovers using local languages, dialects, and accents were preferred for enhancing local resonance. Across global regions, narratives were highlighted as a compelling approach to facilitating engagement and participants preferred short videos with no more than two or three health messages. Conclusions Our findings suggest that global learners may be willing to accept simplified visuals, designed for broad cross-cultural acceptability, especially if the content is localized in other ways, such as through the use of locally resonating narratives and voiceovers. Diverse, inclusive portrayals of age, gender roles and family structure were preferred.

scholarly journals Design preferences for global scale: A mixed-methods study of “glocalization” of an animated, video-based health communication intervention.

2020 ◽  
Author(s):  
Maya Adam ◽  
Rachel P Chase ◽  
Shannon A McMahon ◽  
Kira-Leigh Kuhnert ◽  
Jamie Johnston ◽  
...  
Keyword(s):  
Mixed Methods ◽  
Health Communication ◽  
Global Scale ◽  
Family Structures ◽  
Narrative Approaches ◽  
Massive Open Online Course ◽  
Content Development ◽  
And Gender ◽  
Design Preferences ◽  
Communication Interventions

Abstract Background Designing health communication interventions for global scaling reinforces health literacy promotion and facilitates time-sensitive global health messaging. Limited literature explores preferences for animation prototypes and other content characteristics across participants living in different global regions. Prior research underscores an urgent need for health communication interventions that are more compelling and accessible across diverse global cultures. This study provides valuable international insights and key considerations for health communicators and educators developing video-based, animated content intended for global distribution. Methods We used a mixed-methods, sequential explanatory design, drawing on participation via an international group of learners enrolled in a massive open online course. Through an online quantitative survey (n = 330), we sought preferences from participants in 73 countries for animation design prototypes to be used in video-based, globally scalable, health communication interventions. To learn more about these preferences, we conducted in-depth interviews (n = 20) with participants selected using maximum variation purposive sampling. Results For globally scalable interventions, most respondents preferred animation design prototypes that were free of cultural identifiers, especially when these were localized through familiar-sounding voiceovers. Across global regions, participants favored narrative approaches, short videos and family structures that were inclusive across age and gender. Conclusions This study summarizes preferences from participants in 73 countries for a variety of design prototypes that could be used in globally scalable, animated health communication videos. We also present novel content development considerations that could inform future interventions. Our findings suggest that global learners may be willing to accept simplified visuals, designed for broad cross-cultural acceptability, especially if the content is localized in other ways, such as the use of locally resonating narratives and voiceovers.

scholarly journals Investigating Health Communication Interventions on Three Major Illnesses in Nigeria

2018 ◽  
pp. 1-9
Author(s):  
Chinwe Catherine Okpoko ◽  
Elias Chikee Aniwada
Keyword(s):  
Health Communication ◽  
Public Awareness ◽  
Healthcare Providers ◽  
Cross Sectional Study ◽  
Treatment Change ◽  
Cross Sectional ◽  
Intervention Measures ◽  
The Status ◽  
Communication Interventions ◽  
Hiv Aids

Background: Communication methods are used to create and increase public awareness of a disease; its causes and treatment; change a person’s or group’s attitudes about a disease; advocate for policy changes in favor of prevention and control, and create social norms that favor healthful living. Objectives: This study sought to examine the health communication interventions so far used on HIV/AIDS, malaria and TB in Nigeria, find out what has been achieved in the process and suggest how the status quocan be improved. Methods: A total of 390 respondents comprising healthcare providers, patients and the general public in the selected states; Enugu (Southeast), Kaduna (Northwest) and Oyo (Southwest) states in Nigeria were sampled using questionnaire. It was a Cross-sectional study. Results: Health communication interventions on HIV/AIDS are majorly received through radio (34.7%), friends (30.1%) and television (18.85%). For malaria, television and radio predominate (31.9%) and (26.7%) respectively, then newspaper (13.1%). However, TB was chiefly through health facilities (30.1%) then television (20.1%) and newspaper, (12.9%). Major types of intervention messages on the illnesses include HIV/AIDS Preventive (76.6%), Malaria Drug use (37.3%) and Tuberculosis control (38.8%). Lack of knowledge of available media was the major factor identified as hindering communication interventions for the 3 diseases. (HIV/AIDS 29.8%, Malaria 32.6% and TB 35.7%). Conclusion: There is a need for attitudinal change by all to ensure that the level of awareness is matched with action and subsequently influence the adoption of intervention measures to improve management of these diseases.

How Trauma, Depression, and Gender Roles Lead to Intimate Partner Violence Perpetration Among a Sample of Predominately Low-Income Black, Indigenous, Men of Color: A Mixed Methods Study

2020 ◽  
pp. 088626052096713
Author(s):  
Laura A. Voith ◽  
Hyunjune Lee ◽  
Katie Russell
Keyword(s):  
Intimate Partner Violence ◽  
Mixed Methods ◽  
Gender Roles ◽  
Low Income ◽  
Partner Violence ◽  
The United States ◽  
Ordinary Least Squares ◽  
Intimate Partner ◽  
Men Of Color ◽  
Ipv Perpetration

Despite decades of research and significant efforts by practitioners and advocates, intimate partner violence (IPV) in the United States remains a public health issue that disproportionately affects racial/ethnic minorities. The lack of mixed methods and qualitative studies, particularly with Black, Indigenous, Men of Color (BIMOC), limits the field’s ability to tease apart the complex, multifaceted aspects of IPV perpetration and minimizes diverse perspectives of how childhood trauma and key proximal factors culminate in IPV perpetration. An explanatory design, follow-up explanations model, was used with a sample of predominately low-income BIMOC in a batterer intervention program (BIP). Associations between IPV and theoretically supported factors (e.g., trauma symptoms, depression, gender roles) were examined using a cross-sectional survey ( N = 67) with ordinary least squares regression. Following up, processes explaining how these factors might lead to IPV perpetration were explored using semistructured interviews ( N = 11) with narrative analysis. Results indicate that depressive and posttraumatic stress disorder (PTSD) symptoms together predict men’s IPV perpetration. Participants’ collective narrative explains how key factors—such as adverse childhood experiences, PTSD, depression, social isolation, anger, and restricted emotionality—work together to culminate in IPV perpetration. Findings shed light on potential trajectories and antecedents that manifest in IPV perpetration, providing implications for practice techniques and program development with low-income BIMOC in BIPs.

scholarly journals The Politic of Health Communication Model to Improve Government Hospital Service

2020 ◽  
Vol 5 (SI3) ◽  
pp. 275-282
Author(s):  
Umaimah Wahid
Keyword(s):  
Health Services ◽  
Health Communication ◽  
Economic Status ◽  
Publishing House ◽  
Medical Personnel ◽  
Communication Model ◽  
Political Policy ◽  
Qualitative Descriptive ◽  
International Publishing ◽  
The Right

The report aims to investigate poor health services among patients, doctors, medical personnel, non-transparent health information, and unequal health access for the community due to social, political, and economic status. The research used qualitative descriptive methods. The result explained that serious efforts are required to improve health services to the public in hospitals, good relations between doctors, media personnel, and patients. Health communication must be applied to develop good relationships between hospitals, doctors, and patients. Aceh government requires to make a political policy that guarantees the quality of health services equitably and equally. The community has the right to have access to health easily, equitably, and transparently.  Keywords:  politic-health communication, model, hospital-government eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI3.2563

Describing and measuring the ‘switch-on’ effect in people with dementia who participate in cognitive stimulation therapy: A mixed methods study

2020 ◽  
Vol 83 (5) ◽  
pp. 316-325
Author(s):  
Qi Liu ◽  
Margaret Jones ◽  
Clare Hocking
Keyword(s):  
Mixed Methods ◽  
Group Intervention ◽  
Community Dwelling ◽  
Cognitive Stimulation ◽  
Single Subject ◽  
Mixed Methods Design ◽  
Cognitive Stimulation Therapy ◽  
People With Dementia ◽  
Qualitative Descriptive

Introduction Cognitive stimulation therapy is an evidence-based group intervention for promoting cognition and quality of life in people with dementia. This New Zealand study aimed to describe and measure the ‘switch-on’ effect, a recently reported benefit involving enhanced participation. Method A convergent parallel mixed methods design was implemented. Interviews guided by qualitative descriptive methodology were conducted with four community-dwelling men with mild dementia and their wives, before, during and after cognitive stimulation therapy. Concomitantly, participants with dementia were scored on the Volitional Questionnaire following a single-subject A–B design. Qualitative and quantitative data were analysed using NVivo-assisted thematic analysis and descriptive statistics respectively and conjointly. Findings ‘Switch-on’ was found to be multi-dimensional in nature, with increased engagement and expanded scope in Doing, Feeling, Relating, and Thinking and Reflecting. ‘Switch-on’ occurred with a noticeable onset within 3 weeks, which was sustained and consolidated towards completion of cognitive stimulation therapy in both group and home environments. Three men showed concurrent improvements on the achievement sub-scale of the Volitional Questionnaire. However, the measure did not effectively capture ‘switch-on’ due to its ceiling effect. Conclusion Findings about ‘switch-on’ suggest broader, under-researched benefits of cognitive stimulation therapy that merit further exploration from an occupational therapy perspective.

scholarly journals Mass media campaigns to reduce unnecessary caesarean sections: a systematic review

2020 ◽  
Vol 5 (2) ◽  
pp. e001935 ◽  
Author(s):  
Maria Regina Torloni ◽  
Vanessa Brizuela ◽  
Ana Pilar Betran
Keyword(s):  
Systematic Review ◽  
Mass Media ◽  
Health Communication ◽  
Media Campaigns ◽  
Lay People ◽  
Specific Objective ◽  
Global Health Issue ◽  
Registration Number ◽  
Text Reading ◽  
Communication Interventions

IntroductionThe worldwide increase in unnecessary caesarean sections (CSs) is a major global health issue. Mass media campaigns have been used in several countries to reduce this trend. The objectives of this systematic review were to identify, critically appraise and synthesise the findings, including the barriers and enablers, of mass media campaigns directed at lay people to reduce unnecessary CS.MethodsWe included any study design that reported health communication mass media campaigns directed at lay people with the specific objective of reducing unnecessary CS, created by any agent, in any format. We searched seven electronic databases without language restrictions, from inception to February 2019. Experts in the field were contacted.ResultsThe search yielded 14 320 citations; 50 were selected for full-text reading; and one was included. Six other reports were included. The seven campaigns were conducted in 2009–2017, mostly in Latin America. Most campaigns were independent efforts by non-governmental or activist organisations. Only one campaign conducted formative research and pretested the intervention. All campaigns used indirect communication, mostly through internet channels; two campaigns also used direct communication with the public. None assessed their effects on CS rates. Only two campaigns measured their impacts on participants’ knowledge, attitudes and birth preferences but only in the short term. The main barriers were lack of financial and human resources. The main enablers were the enthusiasm of volunteers, the participation of famous persons/celebrities and the involvement of communication professionals.ConclusionsThere are few mass media campaigns directed at lay people to reduce CS. Most campaigns did not use key principles recommended for the creation and implementation of health communication interventions, and none assessed their effects in reducing CS rates. If media campaigns can play a role in modifying population views towards CS, there is a need for more rigorous studies including impact assessment.PROSPERO registration numberCRD42019120314.

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