Juan de Dios García-Villegas
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Anastacio García-Martínez
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Carlos Manuel Arriaga-Jordán
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Monica Elizama Ruiz-Torres
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Adolfo Armando Rayas-Amor
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AbstractThe objective of the study was to characterize small-scale dairy production systems to identify the technological preferences according to the farmer and farm characteristics and to analyze the importance and role of the information communication technologies (ICTs) in the dissemination of information related to management and livestock activities. To collect the data, a survey was applied to 170 small-scale dairy farmers from central Mexico. To characterize the farms, a factor analysis (FA) and cluster analysis (CA) were performed. To compare and identify differences between groups, a Kruskal–Wallis test was conducted. Four factors that explain 70.93% of the accumulated variance were identified; these factors explain the use of technology, production characteristics, social connections, and use of ICTs. The cluster analysis identified four groups. Group 1 was integrated by farmers with more experience and the largest farms. Group 2 had higher studies and use of ICTs. Group 3 was formed by young farmers but had a low use of technology. Group 4 contained older farmers with a low use of technology. The young farmers with higher studies have begun to incorporate ICTs into their daily activities on the farm, as observed in Group 2. Smartphones were the most used and were considered important by the farmers of the four groups, since they enable interaction with other farmers and the dissemination of topics of interest related with the farm. In conclusion, four group of farmers were differentiated; therefore, different extension approaches should be implemented to take into account the preferences and the technologies considered most important for each group. The ICTs are emerging technologies among small-scale dairy farmers to communicate information related to livestock management, mainly by young farmers with studies of secondary, as observed in Group 2.
USING A SOCIO-PSYCHOLOGICAL MODEL TO IDENTIFY AND UNDERSTAND FACTORS INFLUENCING THE USE AND ADOPTION OF A SUCCESSFUL INNOVATION BY SMALL-SCALE DAIRY FARMERS OF CENTRAL MEXICO – CORRIGENDUM
