Survival strategies and characteristics of start-ups: An empirical study from the New Zealand IT industry

The unprecedented event of the COVID-19 pandemic severely hit every stratum of the economy. Right from local business & start-ups to multinational chains, every enterprise experienced a sag because of a sudden & massive hindrance to their networking & reachability to clientele. Amidst this strenuous financial environment, some budding trends accelerated to become core competencies & survival strategies of these businesses. Digital Marketing & leveraging a presence over the internet expedited as a life-saving, more so, a transformational strategy for many brands. Through this study, the researcher aims to unveil the various approaches, investment trends, & sought-after domains of digital marketing that helped brands survive the pandemic. To effectively do so, the researcher approached various digital marketing firms as sources of garnering preliminary information. For this purpose, the researcher, with the help of primary data & secondary data from the digital marketers, concluded that brands invested in digital marketing during the COVID-19 Pandemic, more than ever. There were also emergence of newer startup ventures & solopreneurs who leveraged the digital media to generate profitable alternate sources of income. The most sought after digital marketing services were, Social Media Marketing(SMM), Website Development & Search Engine Marketing (SEM).

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An empirical study of organizational culture dimensions impacting employee’s performance in IT industry, Tamilna-du

International Journal of Engineering & Technology ◽

10.14419/ijet.v7i1.3.9845 ◽

2017 ◽

Vol 7 (1.3) ◽

pp. 133

Author(s):

Karthik M ◽

A Vasumathi

Keyword(s):

Organizational Culture ◽

Empirical Study ◽

Performance Management ◽

Employee Engagement ◽

Human Resource ◽

Cultural Dimensions ◽

It Industry ◽

Human Resource Department ◽

Culture Dimensions ◽

The Impact

Every company has their own unique culture. Organizational culture is a set of norms, values, beliefs and vision that define how employees and managers intermingle within an organization. Irrespective of whether a preset list of company values present or not, an organization develops its own culture. However, organizations haven’t been paying as much attention to organizational culture until now. A 2015 study by Deloitte University Press found that 87% of the organizations surveyed now cite culture and employee engagement as their top challenges. Thus the current study aims at analyzing the impact of cultural dimensions on performance management in IT organizations. Analysis, conclusion and recommendations were drawn out based on the research and findings. The study found a significant association between experience of the respondents and their responses towards often getting reminder and warning to complete their tasks. The study has also found a significance variance between age of the respondents and the practices of Human Resource Department. The study has also found an association between variety of tasks being handled and employees’ performance.

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Impact Evaluation of Customer Knowledge Process on Customer Knowledge Expansion

Banking, Finance, and Accounting ◽

10.4018/978-1-4666-6268-1.ch050 ◽

2014 ◽

pp. 919-931

Author(s):

Samer Alhawari

Keyword(s):

Information Technology ◽

Developing Countries ◽

Empirical Study ◽

Knowledge Sharing ◽

It Industry ◽

Knowledge Application ◽

Customer Knowledge ◽

Knowledge Process ◽

Knowledge Processes ◽

Knowledge Codification

The article aim is to investigate how Customer Knowledge Processes used in practice by Jordanian banks to achieve customer knowledge expansion. The empirical study is based on a sample of the data collected from 165 respondents, drawn randomly from six banks. The results show that the seven selected factors (Customer Knowledge Codification, Customer Knowledge Representation, Customer Knowledge Sharing, Customer Knowledge Application, Design of Customer Knowledge, Execution of Knowledge from Customer, and Verify of Knowledge from Customer) have a significant impact on Customer Knowledge Expansion. The findings did reveal the potential relationship between the customer knowledge processes and customer knowledge expansion. It also provides advice for the Information Technology (IT) Industry as to how an analytical knowledge process from customers should be taken into account in developing countries to attain proper customer knowledge expansion because of cultural, social and educational disparities.

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Impact Evaluation of Customer Knowledge Process on Customer Knowledge Expansion

International Journal of Knowledge Society Research ◽

10.4018/jksr.2013010103 ◽

2013 ◽

Vol 4 (1) ◽

pp. 30-42 ◽

Cited By ~ 4

Author(s):

Samer Alhawari

Keyword(s):

Information Technology ◽

Developing Countries ◽

Empirical Study ◽

Impact Evaluation ◽

It Industry ◽

Knowledge Application ◽

Customer Knowledge ◽

Knowledge Process ◽

Knowledge Processes ◽

Knowledge Codification

The paper aim is to investigate how Customer Knowledge Processes used in practice by Jordanian banks to achieve customer knowledge expansion. The empirical study is based on a sample of the data collected from 165 respondents, drawn randomly from six banks. The results show that the seven selected factors (Customer Knowledge Codification, Customer Knowledge Representation, Customer Knowledge Sharing, Customer Knowledge Application, Design of Customer Knowledge, Execution of Knowledge from Customer, and Verify of Knowledge from Customer) have a significant impact on Customer Knowledge Expansion. The findings did reveal the potential relationship between the customer knowledge processes and customer knowledge expansion. It also provides advice for the Information Technology (IT) Industry as to how an analytical knowledge process from customers should be taken into account in developing countries to attain proper customer knowledge expansion because of cultural, social and educational disparities.

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