scholarly journals A STUDY OF VARIOUS DIGITAL MARKETING TRENDS USED BY VARIOUS BUSINESSES DURING THE PANDEMIC

2021 ◽  
pp. 56-60
Author(s):  
Sanjeevani Pandey ◽  
Dr Pranati Tilak
Keyword(s):  
Digital Media ◽  
Core Competencies ◽  
Secondary Data ◽  
Digital Marketing ◽  
Survival Strategies ◽  
Primary Data ◽  
Website Development ◽  
Life Saving ◽  
Marketing Firms ◽  
Start Ups

The unprecedented event of the COVID-19 pandemic severely hit every stratum of the economy. Right from local business & start-ups to multinational chains, every enterprise experienced a sag because of a sudden & massive hindrance to their networking & reachability to clientele. Amidst this strenuous financial environment, some budding trends accelerated to become core competencies & survival strategies of these businesses. Digital Marketing & leveraging a presence over the internet expedited as a life-saving, more so, a transformational strategy for many brands. Through this study, the researcher aims to unveil the various approaches, investment trends, & sought-after domains of digital marketing that helped brands survive the pandemic. To effectively do so, the researcher approached various digital marketing firms as sources of garnering preliminary information. For this purpose, the researcher, with the help of primary data & secondary data from the digital marketers, concluded that brands invested in digital marketing during the COVID-19 Pandemic, more than ever. There were also emergence of newer startup ventures & solopreneurs who leveraged the digital media to generate profitable alternate sources of income. The most sought after digital marketing services were, Social Media Marketing(SMM), Website Development & Search Engine Marketing (SEM).

scholarly journals Strategi Pemasaran Digital Lembaga Filantropi Islam

2020 ◽  
Vol 2 (2) ◽  
pp. 190-218
Author(s):  
Ulfa Junidar
Keyword(s):  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Positive Influence ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Primary Data ◽  
Human Beings ◽  
It Capability ◽  
Data Source

Strategy digital marketing is a step taken by the Islamic philanthropic institution in introducing all products or social programs by disseminating information, approaching/offering to potential donors to be willing to help materially and morally by using online digital media in a certain period of time. Islamic philanthropy is the act of a Muslim who loves his fellow human beings and the value of humanity, thus contributing his time, money, and energy to help others with Islamic values. The purpose of this study is to examine the marketing strategies used by PKPU and Rumah Zakat through digital media in disseminating each program of the institution and to analyze strategy digital marketing to the collection and distribution of ZIS funds by PKPU and Rumah Zakat from 2012-2017. This research is qualitative research with a descriptive analysis method that focuses on the primary data source and secondary data. Methods of data collection are observation, interviews, and online media surveys. The results show that strategy digital marketing used by PKPU and Rumah Zakat with an Integrated digital marketing method consisting of content marketing, mobile marketing, continuous marketing, visual marketing, personalized marketing. Strategy digital marketing is giving a positive influence on the collection and distribution of people's funds by PKPU and Rumah Zakat. It is suggested that to develop institutional capacity in providing human resources of Islamic philanthropy is expected to keep increasing the creative and innovative IT capability in marketing the program and also make it easier for potential donors and donors to access the offered programs.

scholarly journals DIGITAL MARKETING IMPLEMENTATION ON DEVELOPMENT AND PROSPECTIVE DIGITAL BUSINESS (CASE STUDY ON MARKETPLACE IN INDONESIA)

2021 ◽  
Vol 5 (2) ◽  
pp. 64-68
Author(s):  
Hendra Jonathan Sibarani
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Business Case ◽  
Limit Problem ◽  
Digital Marketing ◽  
Primary Data ◽  
Website Design ◽  
Number Of Customers

The concept of marketing activities using digital marketing can provide convenience in promotion of a brand and product on digital media such as social media that has been integrated with services available on Digital Marketing. The lack of understanding of target customers, does not use social media effectively, does not have a website or does not promote its website, website design is not attractive, does not plan marketing goals, not using SEO and too many strategies is a problem that often occurs on marketplace services in Indonesia. This is what underlies this research in several marketplaces that do not use the concept of digital marketing so that it has an impact on the reduction of sales targets and the number of customers. The aim in this study is to find out and analyze the extent to which marketplace in Indonesia can understand the concept of digital marketing, so as to be able to implement the development and prospects of digital business. This study used descriptive method with a qualitative approach. Data analysis techniques in this study used descriptive analysis and pattern analysis matching. The data used is primary data and secondary data. The study population is 50 of applications websites and marketplace in Indonesia, which used research indicators on the number of monthly web visitors, ranking in the AppStore, ranking on Playstore, and Followers on Twitter, Instagram and Facebook as the limit problem of research. The results obtained showed that Marketplace of Tokopedia, Shopee, Bukalapak, Lazada, Blibli has a very good rating compared to the Favo Website and Applications, Plazakamera, Tees, Qoo10 and Lakan6 which have not implemented a Digital Marketing concept so that there are still application users, which who do not know the existence of the website and application so that it has an impact on the absence of followers through social media Twitter, Instagram and Facebook. This research has a novelty on research methods and research objects in the digital business marketplace in Indonesia which is currently growing very rapidly and has an impact on increasing the number of customers.

scholarly journals A REVIEW ON DIGITAL MARKETING

2021 ◽  
pp. 35-38
Author(s):  
Akshay Raju Tandava ◽  
Ms. Vaishnavi Tiwadi ◽  
Mr. Raman Dayama
Keyword(s):  
Digital Media ◽  
Search Engine ◽  
Data Analytics ◽  
Secondary Data ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Data ◽  
Optimization Search

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

Digital Marketing and Civic Society- A Case Study

2019 ◽  
Author(s):  
Garima Kohli ◽  
Amisha Gupta
Keyword(s):  
Rural Areas ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Civic Society ◽  
Use Of Technology ◽  
Geographical Scope ◽  
Electronic Channels

Today in era of Information technology every business wants to deliver their products and services through various electronic channels. Digital marketing is of great use as far as the growth of the Indian Economy is concerned. Customers are satisfied through purchasing digital marketing. Digital marketing is modern practice that gives a chance to the business by changing to client-centered marketing strategies and thus provides an opportunity to grow business rapidly. Thus, Digital marketing is touching the urban India in lot many aspects and still holds tremendous potential which can multiply the opportunities for business enterprises in rural areas too. With the use of technology, there had been an increase in penetrating the productivity and efficiency. Banks have changed their approach from “Conventional Banking to Convenience Banking” and “Mass Banking to Class Banking”. The present study is exploratory in nature and is an attempt to examine the importance of digital marketing in today’s scenario and its impact on the civic society. The geographical scope of the study includes Jammu city of JandK region among the customers who were purchasing products and using services through digital marketing. The study is based on both primary and secondary data. A structured questionnaire with a sample size of 302 is used to collect the Primary data.

scholarly journals Status Quo of Entrepreneurship in the Mekong River Delta

2021 ◽  
Vol 04 (04) ◽  
Author(s):  
Phuong Tran Thi My ◽  
Keyword(s):  
Secondary Data ◽  
Status Quo ◽  
River Delta ◽  
Mekong River ◽  
Primary Data ◽  
Second Primary ◽  
Mekong River Delta ◽  
Business Operations ◽  
The Status ◽  
Start Ups

In the context of an integrated economy with many opportunities and challenges, especially the Coronavirus disease (Covid-19) is causing many difficulties for all nations of the world, entrepreneurship is seen as an effective method to handle social problems and create new values for the economy. Promoting entrepreneurship in the Mekong River Delta is an urgent issue that determines each locality's long-term economic development potential. This study explores the status quo of entrepreneurship in the Mekong River Delta (MRD). The data for this study comes from two sources. First, secondary data was collected from three main publishments: (1) The report of Global Entrepreneurship Monitoring (GEM) about Entrepreneurship index in Vietnam 2017/2018, (2) 2017 Survey of Entrepreneurs and MSMEs in Vietnam, and (3) research papers related to entrepreneurship in the MRD. Second, primary data comes from the survey results of 406 graduates from colleges and universities in the MRD. The data was presented by graphs and tables. There are five key findings. First, entrepreneurial models in the MRD are not really creative and innovative. A mmajority of their products are popular and old, only 22,4% are new products. Second, business activities in the start-up stage, 41.1% of business operations have less than 25% foreign customers. Third, there are 93.3% of start-ups expect to create more than 6 jobs for the market. Fourth, 86% of people started a business because there was no better job choice. Fifth, commercializing and transferring scientific research results of the MRD’s government to the enterprise were evaluated the best in the ecosystem.

scholarly journals Upaya Organisasi Nirlaba (NGO) Bertahan di Masa Pandemi Covid 19

2021 ◽  
Vol 4 (02) ◽  
pp. 308-321
Author(s):  
Muhammad Nur Abdillah
Keyword(s):  
New Media ◽  
Public Relations ◽  
Digital Media ◽  
Stakeholder Theory ◽  
Local Community ◽  
Secondary Data ◽  
Primary Data ◽  
Non Profit ◽  
Study Approach ◽  
Almost All

Abstract The pandemic has an impact on many sectors, causing changes in the pattern of activities carried out in general. The pandemic has also affected non-profit organizations (NGOs), Dejavato is no exception. More than 15 years of existence, the organization located in Semarang has 59 university partners, 34 SMP / MTs partners, 60 SMA / SMK partners, 13 TK / PAUD partners, 21 SD / MI partners, and 20 other foundation partners spread across almost all of the region in Indonesia. This shows that Dejavato has credibility and a strong influence on the local community. The existence of a pandemic makes the Dejavato Foundation to adapt to use online media to survive, because of the cessation of offline activities that result in the achievement of vision threatened to fail. This article aims is to determine the efforts to utilize digital media during the pandemic by the Dejavato Foundation. This research uses a qualitative method with a case study approach where after the data was collected, pattern matching was carried out to validate the data found. The theory that is used in this research is the theory of e-PR and Stakeholder Theory. The primary data was collected through interviews with the founder and public relations coordinator of the Dejavato Foundation, and observation. Meanwhile, to collect the secondary data, the researcher was using the documentation technique. The result of this study shows that Dejavato, in terms of optimizing digital media is by using several methods; convergence of programs, use of e-PR tools, especially social media, dejavatalk, and help empower people online. That shows how much the negative cause in this pandemic, especially for voluntary world.Keywords: Covid-19; Digital Media; Non-Profit Organization; Pandemic; Stakeholder Theory; Volunteering.Abstrak Pandemi Covid-19 memberi dampak pada berbagai sektor tak terkecuali pada NGO (organisasi nirlaba) Dejavato yang memiliki kegiatan utama pengiriman volunteer di berbagai negara. Dejavato merupakan NGO yang telah berdiri lebih dari 15 tahun di Kota Semarang dengan jumlah mitra hingga 207 yang berasal dari mitra TK, SD, hingga perguruan tinggi di Indonesia. Hal tersebut menunjukkan bahwa Dejavato memiliki kredibilitas serta pengaruh yang kuat bagi masyarakat lokal. Adanya pandemi membuat Dejavato Foundation untuk beradaptasi menggunakan media daring untuk bertahan, sebab terhentinya aktivitas luring yang mengakibatkan pencapaian visi terancam gagal. Artikel ini bertujuan untuk mendeskripsikan inovasi yang dilakukan oleh Dejavato Foundation terkait penggunaan media baru dalam menghadapi masa pandemi. Teori yang digunakan dalam penelitian ini adalah teori e-PR serta Stakeholder Theory. Artikel ini merupakan jenis penelitian kualitatif  dengan metode studi kasus. Proses pengolahan data dilakukan dengan pengumpulan data, penjodohan pola dan analisis data sesuai dengan teori. Subjek penelitian ini adalah pendiri dan koordinator humas Dejavato Foundation. Hasil penelitian menunjukan bahwa Dejavato melakukan berbagai upaya dalam menghadapi pandemi, yaitu: konvergensi program, pemanfaatan media sosial, mengadakan event dejavatalk, serta membantu memberdayakan masyarakat secara daring. Hal tersebut berarti bahwa pandemi berdampak luas, dan masif bagi dunia sukarelawan.Kata Kunci: Covid-19; New Media; Organisasi Nirlaba; Pandemi; Stakeholder Theory; Volunteering.

scholarly journals Competitive Advantages of Sharia Banks: Role of Ihsan Behavior and Digital Marketing in New Normal

2020 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Mohamad Sodikin
Keyword(s):  
Digital Media ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Digital Marketing ◽  
Competitive Advantages ◽  
Islamic Banks ◽  
New Normal ◽  
Building Relationships ◽  
Islamic Values

<p>Covid pandemic 19 had an impact on all aspects, one of which was related to Islamic banking. This article aims to discuss the role of <em>Ihsan's</em> behaviour as a foundation in building relationships with customers, building brand image through communication with the characteristics of Islamic values, and how organizations provide support so that the development of digital marketing communication runs effectively. The method uses a qualitative approach, with secondary data sources. Data analysis uses descriptive analysis approach. The results of the study show that the new pattern of life called the new normal as a result of the co-19 pandemic has affected various sectors of social, economic, and even religious life. Islamic banks, as part of institutions that have an important role must be able to adapt and have a strategy to establish excellent communication and services with their customers. The business foundation, with the foundation of <em>Ihsan</em> values, with communication strategies through digital media, is expected to be able to increase the advantages of Islamic banks.</p><p> </p>

scholarly journals Marketing Communication Tourism Purbalingga District (Study of Communication Analysis of Digital-Based Tourism)

2018 ◽  
Vol 1 (1) ◽  
pp. 215
Author(s):  
Muhammad Sulthan
Keyword(s):  
Public Relations ◽  
Digital Media ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Communication Analysis ◽  
Sales Personnel ◽  
Tourism Marketing ◽  
Data Source

The number of tourism objects in Purbalingga that are worth to be known and to be visited by all of us. Therefore, the tourism objects are very necessary to be informed to attract as much as possible potential tourists. Spreading information of tourism objects for tourist can happen in various ways, one of them that now very popular is the usage of internet/digital media. Because it can reach audience more widely. Methodology of this research is descriptive qualitative. Determination of informants are using purposive sampling, which is representative. There are two types of data source: which are primary data source and secondary data. The techniques of collecting data are in-depth interviews, observation, and documentation. The way of analyzing data are reduction, data presentation and integrated conclusion drawing. The results showed that the communication of tourism objects by using digital-based are very effective and efficient. Social media is also very helpful in disseminating tourist information in Purbalingga, and also Purbalingga tourism community that is intensively promoting Purbalingga tourism objects. Theoretically, Purbalingga tourism marketing strategy based on digital communication that is used is Kotler and Keller's theory. The elements are advertisement; sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word of mouth marketing, sales personnel. Those elements of communication are supported by the internet.

scholarly journals MODAL SOSIAL PETANI MISKIN DALAM STRATEGI BERTAHAN HIDUP DI KABUPATEN MINAHASA

2021 ◽  
Vol 17 (2) ◽  
pp. 171
Author(s):  
Charles Reijnaldo Ngangi ◽  
Lyndon Reindhart Jacob Pangemanan ◽  
Tommy Ferdy Lolowang
Keyword(s):  
Social Capital ◽  
Secondary Data ◽  
The Other ◽  
Survival Strategies ◽  
Primary Data ◽  
Survey Method ◽  
Survival Strategy ◽  
The Poor ◽  
The Social ◽  
Depth Interviews

This study aims to study social capital in the survival strategies of poor farmers. The research was conducted for 6 months, from April to October 2020, with the research location in Minahasa Regency. This research was designed descriptively, with a survey method. Sampling was selected purposively on farmers in Minahasa district with 100 farmers as respondents. The data collected in this study are primary and secondary data. Primary data were collected directly through in-depth interviews with farmers. The results showed that the stronger the farmer's social capital, the better his survival strategy. On the other hand, the weaker the social capital, the poor farmer's survival strategy was getting worse.

scholarly journals STRATEGI HIDUP MASYARAKAT PETANI DI KELURAHAN PANDU, KECAMATAN BUNAKEN, KOTA MANADO

2016 ◽  
Vol 12 (2A) ◽  
pp. 91
Author(s):  
Reno Raven Derek ◽  
Elsje P. Manginsela ◽  
Benu Olfie L.S.
Keyword(s):  
Family Income ◽  
Secondary Data ◽  
Middle Layer ◽  
Survival Strategies ◽  
Primary Data ◽  
Urban Village ◽  
The Family ◽  
Peasant Farmers ◽  
Selection Of ◽  
Lower Group

This study aims to describe how farmers carry out a strategy of life on three groups of farmer: upper layer, middle layer and peasant farmers to finance their family daily life. This research was conducted in the urban village of Pandu, Sub-District Bunaken, Manado City. Most of them live from farming activities. The research was conducted in November 2015 through to March 2016. The primary data obtained from interviews to three (3) groups. Selection of the sample is purposive stratified sampling. Each group selected five respondents, so a total of 15 respondents. Collection of secondary data derived from the Urban Village Office of Pandu, Manado City. The results showed that the upper and middle groups of farmers tend to apply the accumulation strategy while consolidation strategy was not found. The two groups have incomes that exceed the needs of farming and of the results they could buy a cow, land or other assets. While farmers lower group implement survival strategies. This farmersgroup use their earnings for the daily needs of the family and the other half to farm. Limited income makes farmers can not save even they have to borrow money to supplement the family income either eat or buy school supplies for children.

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