Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

2020 ◽  
Vol 80 ◽  
pp. 104106 ◽  
Author(s):  
Nathaniel D. Line ◽  
Tarik Dogru ◽  
Dahlia El-Manstrly ◽  
Alex Buoye ◽  
Ed Malthouse ◽  
...  
Keyword(s):  
Big Data ◽  
Tourism Industry ◽  
Data Value ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Are hospitality/tourism curricula ready for big data?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Godwin-Charles Ogbeide ◽  
Yao-Yi Fu ◽  
Amanda Kay Cecil
Keyword(s):  
Big Data ◽  
Literature Review ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Tourism Industry ◽  
Content Type ◽  
Data Analyst ◽  
Job Offers ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Purpose The purpose of this paper is to establish a conceptual framework on how hospitality and tourism educators could incorporate new technology and big data analytics into program curriculum. Design/methodology/approach The research developed a logic model to visualize the benefits/impact of hospitality and tourism data analyst via a literature review approach. Findings The incorporation of statistics, research and the knowledge of data exploration, analysis and insight into hospitality programs would enhance students’ data analysis competencies. Research limitations/implications This is a literature review paper, based on philosophical perspectives from literature review. It would be nice to conduct an empirical study with regard to data analytics in the hospitality and tourism industry. Practical implications The hospitality and tourism program coordinators and/or directors are urged to inspire more students who are interested in adding statistics and accounting studies to the hospitality and tourism field. Also, the hospitality and tourism data analyst would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates. Social implications Hospitality and tourism data analytics would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates. Originality/value The paper explored the impact of big data analytics in the hospitality and tourism industry and made recommendations for hospitality and tourism data analytics curricula.

scholarly journals The Positive Impact of Implementation Business Intelligence and Big Data in Hospitality and Tourism Sector

2021 ◽  
Vol 11 (6) ◽  
pp. 59-71
Author(s):  
Evaristus Didik Madyatmadja ◽  
◽  
Chairunnissa Nur Aulia Adiba ◽  
David Jumpa Malem Sembiring ◽  
Debri Pristinella ◽  
...  
Keyword(s):  
Big Data ◽  
Business Intelligence ◽  
Business Models ◽  
Positive Impact ◽  
Tourism Industry ◽  
Journal Articles ◽  
Academic Journal ◽  
Tourism Sector ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

In today’s digital era, technological developments are increasingly rapid, advanced, and have an incredibly positive impact on every aspect in various sectors (especially in industry). The increase in what is being done with the internet is bound to result in the data population increasing at a very fast rate as well. The huge amount of data and of various types makes it impossible to manage, analyze, interpret, and trace traditionally making it increasingly difficult for the industry to obtain relevant, timely, and unable to perform decision-making analysis due to a lack of time to actually consume the data so the industry has to work hard and spend a lot of money to produce quality information. Business intelligence and big data are forms of implementation that can answer the needs of all the hospitality and tourism industries. The purpose of this research paper is to explore, study, and discuss the results of a comprehensive analysis of many journal articles in understanding research related to the positive impacts in hospitality and tourism sector (especially in industry) after implementing business intelligence and big data based on empirical findings by employing a systematic literature review method from academic journal articles that have been indexed in the Scopus database and the Web of Science. Business intelligence and big data play a crucial role in an organization's digital transformation attempts in general in companies in hospitality and tourism industry, thereby can create a competitive advantage and be able to encourage greater effectiveness, efficiency, and strategies to determine new business models and bring successful and useful change for numerous company businesses in hospitality and tourism industry for numerous company businesses within the in hospitality and tourism industry

scholarly journals Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry

2021 ◽  
Vol 124 ◽  
pp. 10001
Author(s):  
Mohamed Battour ◽  
Mohamed Salaheldeen ◽  
Khalid Mady
Keyword(s):  
Business Models ◽  
Tourism Industry ◽  
Tourism Product ◽  
Innovation And Technology ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Innovation is essential for long-term competitiveness of firms. The lack of innovation can reduce the competitiveness of firms in the hospitality and tourism industry. Therefore, Halal entrepreneurs in the Halal travel market must prepare for a future led by innovation and technology and to build scalable, digitally enabled business models. There are many innovative opportunities that can be translated into Halal tourism product/services for Muslim and non-Muslim travellers. Some aspects of Halal travel may also satisfy the demands of the non-Muslim market. The paper discusses seven innovative opportunities that could be exploited by Halal entrepreneurs in the hospitality and tourism market. The findings are useful for entrepreneurs to develop Halal products and services for Muslim and non-Muslim travellers.

State of the Canadian hospitality and tourism industry

2017 ◽  
Vol 9 (4) ◽  
pp. 381-390
Author(s):  
Chandana (Chandi) Jayawardena ◽  
Altaf Sovani ◽  
Alanna MacDonald
Keyword(s):  
Tourism Industry ◽  
Theme Issue ◽  
Content Type ◽  
Tourism Marketing ◽  
The Past ◽  
Labour Shortage ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry ◽  
Marketing Budgets ◽  
Practical Implications

Purpose This paper aims to provide a backdrop to the Worldwide Hospitality Themes (WHATT) theme issue (volume 9, issue 4) on aspects of the hospitality and tourism industry of Canada. Design/methodology/approach Canadian hospitality and tourism educators and their counterparts in the industry have collaborated periodically to discuss the challenges they face and to find practical solutions. Outcomes of ten key initiatives in Canada during the past 15 years that brought leaders of the hospitality and tourism industry and academia together to create 50 academic papers are summarized. Findings This paper provides key information on Canada, its people, its economic conditions and the challenges of the five sectors of the tourism industry in Canada. By introducing the main challenges faced by each sector, this paper provides a foundation for the other articles that follow in this WHATT theme issue. Practical implications Canadian tourism is losing ground, tourism marketing budgets are significantly reducing and there is a labour shortage crisis which are identified as key challenges requiring urgent attention. In conclusion, the authors suggest practical solutions. Originality/value Readers who are interested in the Canadian hospitality and tourism industry will find this paper to be of interest.

Going digital is the only way forward for the Indian hospitality and tourism industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandeep Munjal ◽  
Anjana Singh
Keyword(s):  
Customer Experience ◽  
Tourism Industry ◽  
Theme Issue ◽  
Content Type ◽  
Digital Era ◽  
Use Of Technology ◽  
Rapid Pace ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Purpose The purpose of this paper is to review and summarize the theme issue outcomes in relation to the strategic question: How is the hospitality and tourism industry in India responding to the dynamic digital era? Design/methodology/approach This paper draws on the findings of the theme issue contributors to identify the response of the Indian hospitality and tourism industry towards the rapid pace of digitization and use of technology. Findings The summary highlights the research on various facets of digital push with respect to marketing of products and services, role of data analytics, use of technology tools in operations to impact customer experience. It has implications for industry practitioners, researchers and policymakers. Practical implications It is quite clear that technology needs to be embraced by the hospitality and tourism Industry in India at a faster pace to compete well globally, deployment of digital technology has potential to positively impact efficiencies and quality of customer experience. There are huge implications for how digital marketing is going to become a critical part of the marketing strategy at large. Originality/value The research in this theme provides insight from both practitioner and academic perspectives provide a take on the ground realities with respect to how the hospitality and tourism businesses in India are changing how they work in the digital era.

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