scholarly journals The Positive Impact of Implementation Business Intelligence and Big Data in Hospitality and Tourism Sector

2021 ◽  
Vol 11 (6) ◽  
pp. 59-71
Author(s):  
Evaristus Didik Madyatmadja ◽  
◽  
Chairunnissa Nur Aulia Adiba ◽  
David Jumpa Malem Sembiring ◽  
Debri Pristinella ◽  
...  
Keyword(s):  
Big Data ◽  
Business Intelligence ◽  
Business Models ◽  
Positive Impact ◽  
Tourism Industry ◽  
Journal Articles ◽  
Academic Journal ◽  
Tourism Sector ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

In today’s digital era, technological developments are increasingly rapid, advanced, and have an incredibly positive impact on every aspect in various sectors (especially in industry). The increase in what is being done with the internet is bound to result in the data population increasing at a very fast rate as well. The huge amount of data and of various types makes it impossible to manage, analyze, interpret, and trace traditionally making it increasingly difficult for the industry to obtain relevant, timely, and unable to perform decision-making analysis due to a lack of time to actually consume the data so the industry has to work hard and spend a lot of money to produce quality information. Business intelligence and big data are forms of implementation that can answer the needs of all the hospitality and tourism industries. The purpose of this research paper is to explore, study, and discuss the results of a comprehensive analysis of many journal articles in understanding research related to the positive impacts in hospitality and tourism sector (especially in industry) after implementing business intelligence and big data based on empirical findings by employing a systematic literature review method from academic journal articles that have been indexed in the Scopus database and the Web of Science. Business intelligence and big data play a crucial role in an organization's digital transformation attempts in general in companies in hospitality and tourism industry, thereby can create a competitive advantage and be able to encourage greater effectiveness, efficiency, and strategies to determine new business models and bring successful and useful change for numerous company businesses in hospitality and tourism industry for numerous company businesses within the in hospitality and tourism industry

scholarly journals Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry

2021 ◽  
Vol 124 ◽  
pp. 10001
Author(s):  
Mohamed Battour ◽  
Mohamed Salaheldeen ◽  
Khalid Mady
Keyword(s):  
Business Models ◽  
Tourism Industry ◽  
Tourism Product ◽  
Innovation And Technology ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Innovation is essential for long-term competitiveness of firms. The lack of innovation can reduce the competitiveness of firms in the hospitality and tourism industry. Therefore, Halal entrepreneurs in the Halal travel market must prepare for a future led by innovation and technology and to build scalable, digitally enabled business models. There are many innovative opportunities that can be translated into Halal tourism product/services for Muslim and non-Muslim travellers. Some aspects of Halal travel may also satisfy the demands of the non-Muslim market. The paper discusses seven innovative opportunities that could be exploited by Halal entrepreneurs in the hospitality and tourism market. The findings are useful for entrepreneurs to develop Halal products and services for Muslim and non-Muslim travellers.

scholarly journals The role of CRM and e – CRM in the Hospitality and Tourism Industry and the reasons why they fail

2019 ◽  
Author(s):  
Michail Tsokos Liapis
Keyword(s):  
Literature Review ◽  
Hospitality Industry ◽  
Customer Retention ◽  
Tourism Industry ◽  
Small Sample ◽  
Journal Articles ◽  
Academic Journal ◽  
Secondary Research ◽  
On Line ◽  
Hospitality And Tourism

<p><b>Purpose: </b>This article is an overview of the existing literature review in the aspect of CRM and e – CRM concluding opinions and theories of academic writers. The purpose of this article is to review the existing literature of CRM, the connection of e-CRM in the technological advantage and investigate more and in depth all the connection between CRM and e – CRM with customer retention and customer satisfaction with a focus in the rate of failure and the reason why CRM project fail and investigate research gaps. </p><p><b>Methodology: </b>Secondary research has been conducted by using Oxford Brookes library databases such as business source complete, Emerald and hospitality and tourism complete, EBSCO host, Elsevier, on – line books, Journal of travel research and numerous academic journal articles.</p><p><b> </b></p><p><b>Findings: </b>There are findings which explain some of the reasons why CRM has a 55% to 77% failure rate and e – CRM a 65% of failure. This is due to insufficient training from employers or even motivation from employees in order to learn the CRM systems. Moreover, it was found that sometimes, e -CRM programs due to the high cost of programs are not preferred by SME companies and they prefer to keep the traditional marketing approaches which can lead to low customer retention. </p><p><b> </b></p><p><b>Research limitations: </b>All findings are based in secondary research in English articles without conducting a primary research. Approximately, in all academic journal articles, books and on line resources it was mentioned that there is a limitation in the literature review of e – CRM in the hospitality industry due to the lack of journal article resources and the small sample size researches </p><p> </p><p><b>Practical implications: </b>Due to the fact that antagonism between hospitality industries grows, top managers should train fully the employees of lower hierarchical levels as it has a further influence in customers’ satisfaction and customers retention and SME’s have start and adopt CRM strategies according to their financial data. </p><p><b> </b></p><p><b>Originality/value: </b>This article helps a lot of people on how e – CRM was born and what are the main principles of the CRM before the emerge of WEB 2.0 era as there is a little difference between them. Moreover there is gap in the literature regarding hospitality industry as the articles do not offer an expanded knowledge due to small size samples and also due the fact that there are no articles that describe the steps that managers and companies have to do in order to overcome the lack of CRM in almost all SMEs. </p>

Are hospitality/tourism curricula ready for big data?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Godwin-Charles Ogbeide ◽  
Yao-Yi Fu ◽  
Amanda Kay Cecil
Keyword(s):  
Big Data ◽  
Literature Review ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Tourism Industry ◽  
Content Type ◽  
Data Analyst ◽  
Job Offers ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Purpose The purpose of this paper is to establish a conceptual framework on how hospitality and tourism educators could incorporate new technology and big data analytics into program curriculum. Design/methodology/approach The research developed a logic model to visualize the benefits/impact of hospitality and tourism data analyst via a literature review approach. Findings The incorporation of statistics, research and the knowledge of data exploration, analysis and insight into hospitality programs would enhance students’ data analysis competencies. Research limitations/implications This is a literature review paper, based on philosophical perspectives from literature review. It would be nice to conduct an empirical study with regard to data analytics in the hospitality and tourism industry. Practical implications The hospitality and tourism program coordinators and/or directors are urged to inspire more students who are interested in adding statistics and accounting studies to the hospitality and tourism field. Also, the hospitality and tourism data analyst would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates. Social implications Hospitality and tourism data analytics would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates. Originality/value The paper explored the impact of big data analytics in the hospitality and tourism industry and made recommendations for hospitality and tourism data analytics curricula.

Contemporary Management Approaches to the Global Hospitality and Tourism Industry

2020 ◽  
pp. 45-57
Author(s):  
Edwin Agwu
Keyword(s):  
Information And Communication Technologies ◽  
Information Search ◽  
Business Models ◽  
Business Environment ◽  
Tourism Industry ◽  
Brick And Mortar ◽  
Hospitality And Tourism ◽  
Management Approaches ◽  
Hospitality And Tourism Industry ◽  
Contemporary Management

This chapter describes how the era of brick and mortar, hitherto called the analogue years, has given way to the era of digits where everything functions with the touch of a button. From agriculture to banking, health to education, information search to manufacturing; and the hospitality and tourism sector is not left out. Information and communication technologies (ICT) has changed the way businesses are done in contemporary ways. The business environment and their managers have been challenged to think of how to integrate the opportunities posed by technology into their business models for competitive advantages.

Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

2020 ◽  
Vol 80 ◽  
pp. 104106 ◽  
Author(s):  
Nathaniel D. Line ◽  
Tarik Dogru ◽  
Dahlia El-Manstrly ◽  
Alex Buoye ◽  
Ed Malthouse ◽  
...  
Keyword(s):  
Big Data ◽  
Tourism Industry ◽  
Data Value ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Sharing Economy in Hospitality and Tourism

2019 ◽  
Vol 2019 (1) ◽  
pp. 71-89 ◽  
Author(s):  
Viki Katsoni ◽  
Marina Sheresheva
Keyword(s):  
Business Models ◽  
Legal Framework ◽  
Sharing Economy ◽  
Tourism Industry ◽  
Negative Effects ◽  
Tourism Sector ◽  
New Business ◽  
Hospitality And Tourism ◽  
Of Greece

The article discusses the role of sharing economy in hospitality and tourism sector. The paper argues that sharing economy business models are perceived as sustaining innovations at the time of their emergence. To date they demonstrate the features of disruptive innovations, exerting a growing and ambiguous influence on all key elements of tourism industry structure. The example of Greece discussed in the article shows the opportunities and threats for new business models in hospitality and tourism, as well as the need for existing market players to adapt to new conditions and to improve legal framework and mechanisms for their implementation. All these will help to mitigate possible negative effects of sharing economy development and to create conditions for realizing the benefits of sharing economy for business, government and society.

scholarly journals The role of CRM and e – CRM in the Hospitality and Tourism Industry and the reasons why they fail

2019 ◽  
Author(s):  
Michail Tsokos Liapis
Keyword(s):  
Literature Review ◽  
Hospitality Industry ◽  
Customer Retention ◽  
Tourism Industry ◽  
Small Sample ◽  
Journal Articles ◽  
Academic Journal ◽  
Secondary Research ◽  
On Line ◽  
Hospitality And Tourism

<p><b>Purpose: </b>This article is an overview of the existing literature review in the aspect of CRM and e – CRM concluding opinions and theories of academic writers. The purpose of this article is to review the existing literature of CRM, the connection of e-CRM in the technological advantage and investigate more and in depth all the connection between CRM and e – CRM with customer retention and customer satisfaction with a focus in the rate of failure and the reason why CRM project fail and investigate research gaps. </p><p><b>Methodology: </b>Secondary research has been conducted by using Oxford Brookes library databases such as business source complete, Emerald and hospitality and tourism complete, EBSCO host, Elsevier, on – line books, Journal of travel research and numerous academic journal articles.</p><p><b> </b></p><p><b>Findings: </b>There are findings which explain some of the reasons why CRM has a 55% to 77% failure rate and e – CRM a 65% of failure. This is due to insufficient training from employers or even motivation from employees in order to learn the CRM systems. Moreover, it was found that sometimes, e -CRM programs due to the high cost of programs are not preferred by SME companies and they prefer to keep the traditional marketing approaches which can lead to low customer retention. </p><p><b> </b></p><p><b>Research limitations: </b>All findings are based in secondary research in English articles without conducting a primary research. Approximately, in all academic journal articles, books and on line resources it was mentioned that there is a limitation in the literature review of e – CRM in the hospitality industry due to the lack of journal article resources and the small sample size researches </p><p> </p><p><b>Practical implications: </b>Due to the fact that antagonism between hospitality industries grows, top managers should train fully the employees of lower hierarchical levels as it has a further influence in customers’ satisfaction and customers retention and SME’s have start and adopt CRM strategies according to their financial data. </p><p><b> </b></p><p><b>Originality/value: </b>This article helps a lot of people on how e – CRM was born and what are the main principles of the CRM before the emerge of WEB 2.0 era as there is a little difference between them. Moreover there is gap in the literature regarding hospitality industry as the articles do not offer an expanded knowledge due to small size samples and also due the fact that there are no articles that describe the steps that managers and companies have to do in order to overcome the lack of CRM in almost all SMEs. </p>

scholarly journals EMERGING TRENDS IN HOSPITALITY AND TOURISM

2014 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
R.Srinivasa Rao
Keyword(s):  
Customer Service ◽  
The United States ◽  
Tourism Industry ◽  
Service Improvement ◽  
San Luis ◽  
Emerging Trends ◽  
Tourism Sector ◽  
Hospitality And Tourism ◽  
And Performance ◽  
Hospitality And Tourism Industry

The hospitality and tourism industry has changed more than a little since the first motel, in San Luis Obispo, California, was opened in 1925. (Its rooms went for $2.50 a night.) Today, there are more than four million guest rooms in the country, and tourists and businesspeople spend about $550 billion each year on travel in the United States As a vast and growing industry, hospitality and tourism provides more opportunities for ambitious educated and uneducated persons who enjoy working with people.  The hospitality and tourism industry working in a more competitive environment.  It is essential that those seeking careers as successful professionals develop a strong business foundation and customer service skills. There are few main  themes are to be required to promote the hospitality and tourism industry such as   international tourism planning; the development and operation of hotels; Europe and the Single Market; planning issues and techniques; service improvement; finance and performance; and the psychology of management. The purpose of this study is to identify, analyze, and noted the future trends that has been done tat now related to hospitality and tourism sector. This kind of study will be helpful to identify both the advancement and some gaps in this field, thus help to establish a more efficient, effective, and accountable tourism research to support practical work.

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