Buyer Tolerance of Conflict in Cross-National Business Relationships: an Empirical Study

Author(s):  
Inger Beate Pettersen ◽  
Aksel I. Rokkan
1997 ◽  
Vol 5 (4) ◽  
pp. 29-51 ◽  
Author(s):  
Douglas W. LaBahn ◽  
Katrin R. Harich

The need to be sensitive to foreign cultures is often stated axiomatically in the international marketing management literature despite little empirical research on its nature and consequences. To partially fill this void, this field investigation addresses empirically the question of the effects of sensitivity to national business culture on communication, conflict, and performance in cross-national channel relationships. Data collected from 142 U.S. manufacturers, 104 Mexican manufacturers, and 96 Mexican distributors reveal that the sensitivity axiom can be supported empirically. Specifically, partner sensitivity to national business culture is shown to increase communication and decrease conflict, both of which in turn influence relationship performance. Implications for cross-national channel relationships are discussed.


2005 ◽  
Vol 26 (12) ◽  
pp. 1809-1830 ◽  
Author(s):  
Juha-Antti Lamberg ◽  
Juha Laurila

This paper reports an empirical study on the co-evolution of competitive conditions dominating firms and organizational forms in the paper industry1. It has two main theoretical implications. First, with respect to research on national business systems and the societal effect, we suggest that the country of origin imprints firms especially by allowing them to develop distinctive organizational forms. Second, we show that the competitive conditions, dominant forms and dominant firms remain in constant flux even in mature industries. There is, therefore, a need for co-evolutionary research to continue to combine long-term perspectives and intensive research designs in the study of specific industries.


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