Relational-historical research: the multiple case study approach, frame analysis, qualitative and quantitative analysis

Author(s):  
Alan Fogel ◽  
Andrea Garvey ◽  
Hui-Chin Hsu ◽  
Delisa West-Stroming
Spatium ◽  
2019 ◽  
pp. 32-40
Author(s):  
Adnan Novalic ◽  
Emina Zejnilovic

This paper is based on the premise that it is not the building as a structure that truly matters, but the spaces within the structure. Consequently, this paper takes into consideration usable space as its main substance and, by analysis and description of dwelling unit concepts in Sarajevo, it evaluates 116 apartments in 16 multi-storey residential buildings built between 2008 and 2018. All the data related to the apartments in Sarajevo is primary data, collected by means of observations and measurements, evaluated through qualitative and quantitative analysis, and set in the frame of an explanatory and comparative multiple case study. The results indicate that, in terms of their functional configuration, the apartments are mostly configured as atypical and unstandardized. The areas of use within the apartments were planned to be interrelated without any clear intentions, which has resulted in static plan types with no or only minor potential for variation in the spatial adaptability or flexibility.


Author(s):  
Gillian King ◽  
Lisa A. Chiarello ◽  
Michelle Phoenix ◽  
Rachel D’Arrigo ◽  
Madhu Pinto

2018 ◽  
Vol 33 (5) ◽  
pp. 730-743 ◽  
Author(s):  
Maryam Lashgari ◽  
Catherine Sutton-Brady ◽  
Klaus Solberg Søilen ◽  
Pernilla Ulfvengren

PurposeThe purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.Design/methodology/approachA multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.FindingsThe study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.Research limitations/implicationsAs the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.Practical implicationsThe paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.Originality/valueThe study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.


Author(s):  
Fotios Misopoulos ◽  
R. Argyropoulou ◽  
V. Manthou ◽  
M. Argyropoulou ◽  
I. Kelmendi

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