What Behavioural Science and Risk Communication Tell Us about the Future of Food

2020 ◽  
pp. 1-9
Author(s):  
Jack BOBO
Keyword(s):  
Risk Communication ◽  
Well Being ◽  
Strategic Decision ◽  
Behavioural Science ◽  
Perceptions Of Risk ◽  
Food And Beverage ◽  
Science And Risk ◽  
Media Monitoring ◽  
Consumer Tastes ◽  
Social Listening

Evolving consumer tastes and competing food trends have made the modern foodscape ever more complex for food and beverage companies to navigate. Not only must food companies deliver products that are safe to consume, but they must also be wary of consumer perceptions of risk, which can undermine new foods and established brands. Risk communication refers to the collection and analysis of real-time information through social listening and other avenues to provide advice to organisations and individuals facing threats to their economic or social well-being. Companies use a range of tools in this area, including polling and social media monitoring, in addition to social listening; however, these tools often fail to get at the sentiments that underlie the concerns identified. Behavioural science is particularly relevant to companies working in controversial sectors to anticipate issues and to respond before they become problems. For this reason, companies are establishing behavioural science teams in order to improve strategic decision-making and enhance the effectiveness of marketing campaigns.

LANDSLIDE RISK REDUCTION IN PUERTO RICO: SCIENCE AND RISK COMMUNICATION

2019 ◽  
Author(s):  
Lindsay A. Davis ◽  
◽  
Jonathan W. Godt ◽  
Lori A. Peek
Keyword(s):  
Puerto Rico ◽  
Risk Communication ◽  
Risk Reduction ◽  
Landslide Risk ◽  
Science And Risk ◽  
Landslide Risk Reduction

scholarly journals How Loud and Clear Rung the Alarm Bell: The Communication Efforts of WHO on the Beginning of COVID-19 Outbreak

2021 ◽  
pp. 002073142110249
Author(s):  
Huriye Toker
Keyword(s):  
Risk Communication ◽  
International Development ◽  
International Health ◽  
Well Being ◽  
World Health ◽  
The Public ◽  
News Releases ◽  
The Media ◽  
Credible Information ◽  
Health Organization

As seen clearly from the coronavirus disease 2019 (COVID-19) pandemic, health is an important foreign policy and diplomatic issue connected with security, economic well-being, and international development. According to risk communication researchers, effective, transparent, and timely information sharing is the most important tool after vaccines for responding to pandemics. This study aims to start a scholarly discussion on the risk communication efforts of the World Health Organization (WHO) during the COVID-19 outbreak. We analyzed WHO’s communication efforts during the first 3 months of the COVID-19 pandemic. As the leading international health organization, WHO was responsible for providing rapid, up-to-date, and credible information for the public and the media. The selected research items were 42 news releases and statements provided by WHO between December 31, 2019, and March 30, 2020. These were subjected to qualitative and quantitative content analyses using the NVivo 12 qualitative analysis software program for coding. The data were coded under 6 variables (date of publication, topics, frequency, wording of the COVID-19 outbreak, sourcing, and themes of the releases). While 54.7% of WHO's communications were devoted to the COVID-19 outbreak, more than half were not issued until March. That is, instead of early risk communication and clear warnings about the outbreak, WHO acted overcautiously, preferring messages related to solidarity and cooperation during the most devastating pandemic of the 21st century.

scholarly journals Responding to unforeseen disasters in a large health system

2020 ◽  
Author(s):  
Ryan J Hannan ◽  
Margaret K Lundholm ◽  
Dennis Brierton ◽  
Noelle R M Chapman
Keyword(s):  
Supply Chain ◽  
Health System ◽  
Disaster Response ◽  
Well Being ◽  
Lessons Learned ◽  
Strategic Decision ◽  
Pharmacy Services ◽  
Efficient System ◽  
Team Members

Abstract Purpose To describe how health systems may respond to sudden changes in operations by leveraging existing resources and to share one organization’s experience responding to the coronavirus disease (COVID-19) pandemic. Summary In a health system based in Illinois and Wisconsin, pharmacy services are provided by a single, integrated department responsible for all aspects of pharmaceutical care within the organization. Hospital, retail, ambulatory care, and population health services are all managed under one leadership team. All pertinent ancillary services are also managed within the department, including informatics, supply chain, and drug policy. During the COVID-19 pandemic, the pharmacy services leadership has successfully managed volume and capacity challenges by redirecting resources to where they are needed. A disaster response framework based on Federal Emergency Management Agency guidance was put in place, and change management principles were used to rapidly operationalize change. Components of the nimble response have included quickly increasing capacity, thoughtful and timely communication to all team members, strategic decision making with available data, creating an agile pool of labor, and maintaining an efficient system supply chain. Well-being and resilience are emphasized alongside reflection on lessons learned. Some changes made in the urgent response to the pandemic are being considered for long-term implementation. Conclusion Organizations have the potential to respond to almost any situation if they are integrated and teams work together to build flexibility. The keys to success are thoughtful maximization of existing resources and strong communication.

scholarly journals Communicating With Residents About Risks Following the Fukushima Nuclear Accident

2017 ◽  
Vol 29 (2_suppl) ◽  
pp. 74S-89S ◽  
Author(s):  
Michio Murakami ◽  
Akiko Sato ◽  
Shiro Matsui ◽  
Aya Goto ◽  
Atsushi Kumagai ◽  
...  
Keyword(s):  
Public Health ◽  
Risk Communication ◽  
Health Management ◽  
Well Being ◽  
Lessons Learned ◽  
Nuclear Accident ◽  
Fukushima Nuclear Accident ◽  
Whole Body ◽  
Systematic Evaluation ◽  
Medical Professionals

The Fukushima nuclear accident in March 2011 posed major threats to public health. In response, medical professionals have tried to communicate the risks to residents. To investigate forms of risk communication and to share lessons learned, we reviewed medical professionals’ activities in Fukushima Prefecture from the prefectural level to the individual level: public communication through Fukushima Health Management Surveys, a Yorozu (“general”) health consultation project, communications of radiological conditions and health promotion in Iitate and Kawauchi villages, dialogues based on whole-body counter, and science communications through online media. The activities generally started with radiation risks, mainly through group-based discussions, but gradually shifted to face-to-face communications to address comprehensive health risks to individuals and well-being. The activities were intended to support residents’ decisions and to promote public health in a participatory manner. This article highlights the need for a systematic evaluation of ongoing risk communication practices, and a wider application of successful approaches for Fukushima recovery and for better preparedness for future disasters.

scholarly journals Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters

2020 ◽  
Vol 17 (17) ◽  
pp. 6072
Author(s):  
Sheng Cheng ◽  
Liqun Liu ◽  
Ke Li
Keyword(s):  
Social Media ◽  
Risk Communication ◽  
Information Seeking ◽  
Structural Equation ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Factors Affecting ◽  
Perceptions Of Risk ◽  
Communication Needs ◽  
Facilitating Conditions

Being an interactive process, the success of risk communication needs to ensure the individuals’ right to know and influence their attitudes and perceptions of risk. Ubiquitous social media have expanded risk communication channels and innovated ways of risk communication. At the same time, uncertainty also arises with the diversity and variety of social media. Taking the rainstorm disaster in China as an example, this study focuses on factors affecting the individuals’ continuance intention of information seeking on Weibo (a social media platform similar to Twitter). Based on 377 valid respondents, this study applied an extended expectation–confirmation model (ECM), from which the results of partial least squares structural equation modeling (PLS-SEM) suggested that continuance intention is positively influenced by factors including effort expectancy, social influence, facilitating conditions, and satisfaction. Among them, satisfaction contributes the most, which helps maintain a balance between performance expectancy and continuance intention. Taking the individuals’ continuance intention to seek information on Weibo as the clue, this research provides government agencies with practical advice on how to use social media for more efficient risk communication during disasters and establish emergency preplans to respond to natural disasters.

scholarly journals Source Credibility, Risk Communication and Well-being: A Conceptual Framework

2014 ◽  
Vol 155 ◽  
pp. 178-183 ◽  
Author(s):  
Nurlela Zakaria ◽  
Che Su Mustaffa
Keyword(s):  
Conceptual Framework ◽  
Risk Communication ◽  
Source Credibility ◽  
Well Being

scholarly journals Tracking WhatsApp behaviors during a crisis: A longitudinal observation of messaging activities during the COVID-19 pandemic

2020 ◽  
Author(s):  
Edina YQ Tan ◽  
Russell RE Wee ◽  
Young Ern Saw ◽  
Kylie JQ Heng ◽  
Joseph WE Chin ◽  
...  
Keyword(s):  
Risk Communication ◽  
Case Studies ◽  
Large Scale ◽  
Sampling Method ◽  
High Volume ◽  
Well Being ◽  
Policy Makers ◽  
Related Information ◽  
Longitudinal Observation ◽  
Usage Patterns

During a crisis, the messaging platform WhatsApp allows crisis-related information to be disseminated quickly. Although case studies have documented how WhatsApp has shaped crisis outcomes in both beneficial and harmful ways, little is known about: (i) how crisis-related content is spread; (ii) characteristics of users based on usage patterns; or (iii) how usage patterns link to well-being. During the coronavirus disease 2019 (COVID-19) crisis, this study used the experience sampling method to track the daily WhatsApp usage of 151 adults throughout one week (capturing a total of 924 days of crisis-related communication). Each day, participants reported the extent to which they had received, forwarded, or discussed COVID-19- related content. During the week-long monitoring, most participants (94.7%) reported at least one COVID-19 related use of WhatsApp. Those who engaged with more COVID-19 content in personal chats were more likely to report having COVID-19 thoughts throughout the day. We further observed that around 1 in 10 individuals (14%) were chronic users who received and shared forwarded COVID-19 messages at a high volume; this group may represent everyday "super spreaders" of crisis-related content. Together, these findings provide an empirical base for policy makers to manage risk communication during large-scale crises.

Social Marketing Applied to Health and Risk Messaging

2017 ◽  
Author(s):  
R. Craig Lefebvre ◽  
P. Christopher Palmedo
Keyword(s):  
Best Practices ◽  
Risk Communication ◽  
Social Marketing ◽  
Large Scale ◽  
Information Dissemination ◽  
Common Ground ◽  
Well Being ◽  
Marketing Mix ◽  
Theory And Practice ◽  
International Consensus

Many ideas about best practices for risk communication share common ground with social marketing theory and practice: for example, segmentation, formative research, and a focus on behavioral outcomes. Social marketing first developed as a methodology to increase the public health impact of programs and to increase the acceptability and practice of behaviors that improve personal and social well-being. The core concepts of this approach are to be people-centered and to aim for large-scale behavior change. An international consensus definition of social marketing describes it as an integration of theory, evidence, best practices, and insights from people to be served. This integrated approach is used to design programs that are tailored to priority groups’ needs, problems, and aspirations and are responsive to a competitive environment. Key outcomes for social marketing efforts are whether they are effective, efficient, equitable, and sustainable. The 4P social marketing mix of Products, Prices, Places, and Promotion offers both strategic and practical value for risk-communication theory and practice. The addition of products, for example, to communication efforts in risk reduction has been shown to result in significantly greater increases in protective behaviors. The Cover CUNY case demonstrates how full attention to, and consideration of, all elements of the marketing mix can be used to design a comprehensive risk-communication campaign focused on encouraging college student enrollment for health insurance. The second case, from the drug safety communication arena, shows how a systems-level, marketplace approach is used to develop strategies that focus on key areas where marketplace failures undermine optimal information-dissemination efforts and how they might be addressed.

Putting Partnership First: A Dialogue Model for Science and Risk Communication

GSA Today ◽  
2011 ◽  
Vol 21 (1) ◽  
pp. 36-37 ◽  
Author(s):  
en Schneider ◽  
Roel Snieder
Keyword(s):  
Risk Communication ◽  
Dialogue Model ◽  
Science And Risk
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