INTOXICANTS AND SOCIETY IN EARLY MODERN ENGLAND

ABSTRACTThe article considers the rapid increase in the English market for alcohol and tobacco in the 1620s and the set of concurrent influences shaping their consumption. It suggests that intoxicants were not merely a source of solace for ‘the poor’ or the lubricant of traditional community, as historians often imply. Rather, the growth in the market for beer, wine, and tobacco was driven by those affluent social groups regarded as the legitimate governors of the English commonwealth. For men of a certain disposition and means, the consumption of intoxicants became a legitimate – indeed valorized and artful – aspect of their social identity: an identity encapsulated by the Renaissance concept of ‘wit’. These new styles of drinking were also implicated in the proliferation (in theory and practice) of ‘societies’ and ‘companies’, by which contemporaries meant voluntary and purposeful association. These arguments are made by unpacking the economic, social, and cultural contexts informing the humorous dialogue Wine, beere, ale and tobacco. Contending for superiority. What follows demonstrates that the ostensibly frivolous subject of male drinking casts new light on the nature of early modern social change, in particular the nature of the ‘civilizing process’.