Importing social preferences across contexts and the pitfall of over-generalization across theories
2012 ◽
Vol 35
(1)
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pp. 34-35
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Keyword(s):
AbstractClaims regarding negative strong reciprocity do indeed rest on experiments lacking established external validity, often without even a small “menu of options.” Guala's review should prompt strong reciprocity proponents to extend the real-world validity of their work, exploring the preferences participants bring to experiments. That said, Guala's approach fails to differentiate among group selection approaches and glosses over cross-cultural variability.