Empirical Evaluation of Environmental Preferences: A Case Study

In the eyes of environmentally concerned citizens, Oregon has set a splendid example. Their “bottle bill” was instrumental in reducing can and bottle litter on beaches, highways, and recreational and camping sites by 49 percent. A field burning ban becomes effective in 1975 to protect air quality. Legislation enacted in 1972 will remove billboards from its highways and interstate roads by 1975. A regulation to protect 820,000 acres of wilderness area from development was also adopted in 1972. Last year (1973) senators Robert Packwood and Mark Hatfield of Oregon and senators Frank Church and James McClure of Idaho jointly introduced a bill in the U.S. Senate to create a unique Hells Canyon National Recreation Area.