scholarly journals Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State

2007 ◽  
Vol 36 (2) ◽  
pp. 253-266 ◽  
Author(s):  
Diansheng Dong ◽  
Todd M. Schmit ◽  
Harry M. Kaiser

A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type. Empirical results indicate that among the four media outlets, television advertising has the largest impact on per capita demand, followed by radio, outdoor, and print. Based on the estimated media-specific elasticities, media reallocation of advertising expenditures suggests that milk sales could increase significantly. The results indicate that cooperative media plan strategies developed between the New York regional advertising program and the national advertising programs would achieve the greatest benefits.

2001 ◽  
Vol 84 (12) ◽  
pp. 2813-2820 ◽  
Author(s):  
S.C. Murphy ◽  
L.J. Whited ◽  
L.C. Rosenberry ◽  
B.H. Hammond ◽  
D.K. Bandler ◽  
...  

2021 ◽  
pp. jech-2020-216077
Author(s):  
Louisa W Holaday ◽  
Benjamin Howell ◽  
Keitra Thompson ◽  
Laura Cramer ◽  
Emily Ai-hua Wang

BackgroundJail incarceration rates are positively associated with mortality at the county level. However, incarceration rates vary within counties, limiting the generalisability of this finding to neighbourhoods, where incarceration may have the greatest effects.MethodsWe performed a cross-sectional analysis of census tract-level state imprisonment rates in New York State (2010) and life expectancy data from the US Small-area Life Expectancy Estimates Project (2010–2015). We modelled fixed-effects for counties and controlled for tract-level poverty, racial makeup, education, and population density from the American Community Survey (2010–2014), and violent crime data from the New York City Police Department (2010). We also examined interactions between incarceration rate and poverty, racial makeup, and population density on life expectancy.ResultsLife expectancy at the highest quintile of incarceration was 5.5 years lower than in the lowest quintile, and over 2 years lower in a fully-adjusted model. Census tract-level poverty and racial makeup both moderated the association between incarceration and life expectancy.ConclusionCensus tract-level incarceration is associated with lower life expectancy. Decarceration, including alternatives to incarceration, and release of those currently incarcerated, may help to improve life expectancy at the neighbourhood level.


2007 ◽  
Vol 22 (2) ◽  
pp. 145-153 ◽  
Author(s):  
Christian J. Peters ◽  
Jennifer L. Wilkins ◽  
Gary W. Fick

AbstractAgriculture faces a multitude of challenges in the 21st century, and new tools are needed to help determine how it should respond. Among these challenges is a need to reconcile how human food consumption patterns should change to both improve human nutrition and reduce agriculture's environmental footprint. A complete-diet framework is needed for better understanding how diet influences demand for a fundamental agricultural resource, land. We tested such a model, measuring the impact of fat and meat consumption on the land requirements of food production in New York State (NYS). Analysis was confined to this geographic area to simplify the modeling procedure and to examine the state's ability to reduce environmental impact by supplying food locally. Per capita land resource requirements were calculated with a spreadsheet model for 42 diets ranging from 0 to 381 g d−1 (0 to 12 oz d−1) of meat and eggs and 20 to 45% total calories from fat. Many of these diets meet national dietary recommendations. The potential human carrying capacity of the NYS land base was then derived, based on recent estimates of available agricultural land. A nearly fivefold difference (0.18–0.86 ha) in per capita land requirements was observed across the diets. Increasing meat in the diet increased per capita land requirements, while increasing total dietary fat increased the land requirements of low meat diets but reduced the land needed for high meat diets. Higher meat diets used a larger share of the available cropland suited only to pasture and perennial crops. Thus, only a threefold difference was observed for the potential number of people fed from the NYS land base (2.0–6.2 million). In addition, some high-fat vegetarian diets supported fewer people than lower fat diets containing 63–127 g d−1 of meat (approximately one- to two-thirds of the national average per capita consumption in the US). These results support the assertion that diet should be considered in its entirety when assessing environmental impact. To more completely understand how diet influences land requirements and potential carrying capacity, this model should be applied across a larger geographic area that encompasses a wider variety of climates and soil resources. To better understand the ability of a local region to supply more of its own food, the model should be moved into a geospatial framework.


2012 ◽  
Vol 95 (12) ◽  
pp. 7384-7390 ◽  
Author(s):  
N.H. Martin ◽  
N.R. Carey ◽  
S.C. Murphy ◽  
M. Wiedmann ◽  
K.J. Boor

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