scholarly journals Quality Perceptions and Willingness-to-Pay for Imported Rice in Japan

2004 ◽  
Vol 36 (1) ◽  
pp. 123-141 ◽  
Author(s):  
Hikaru Hanawa Peterson ◽  
Kentaro Yoshida
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Quality Perceptions ◽  
Retail Prices ◽  
Negative Perceptions

Attitudes of Japanese consumers toward domestic and foreign varieties of rice were analyzed on the basis of a survey. We found that the current retail prices for imported rice are higher than the average consumers' willingness-to-pay (WTP), whereas most domestic rice was priced below the average WTP. Unfamiliarity or negative perceptions of the safety and flavor of foreign rice lowered WTP substantially. The WTP for U.S. rice was limited more by negative perceptions of flavor than from concerns about food safety.

scholarly journals Consumer Information and Willingness to Pay an Additional Price for Food Safety of Dairy Products

2015 ◽  
Vol 5 (2) ◽  
pp. 53
Author(s):  
MSc. Xhevat Sopi ◽  
Dr.Sc. Engjëll Shkreli ◽  
MSc. Visar Sutaj
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Dairy Products ◽  
Consumer Information ◽  
Chain Store ◽  
Premium Price ◽  
Food Quality And Safety ◽  
Information Consumers ◽  
The Impact ◽  
Additional Safety

Due to food safety incidents around the world, a number of research projects have found growing willingness to pay (WTP) premium price for additional safety of food products. However, this depends on the amount of information consumers have regarding food safety. The objective of this paper is to assess the level of information consumers have on the safety of dairy products in Kosovo and the impact of information on the consumers’ willingness to pay premium price for dairy products if they are certified with food safety standards.The results come from a survey conducted with 303 customers of Viva Fresh supermarket chain store, who were interviewed at the time of purchase in the supermarket. Descriptive statistics shows lack of knowledge of food safety; only 15% of respondents are aware of ISO9001 standard, 7% are aware of HACCP and only 10.2% of respondents can make a difference between the concepts of food quality and safety. With regard to information 66.3% of respondents have heard of food safety problems while 47.33% have heard through the media.Using a logistic regression model, the research found that consumers who have heard about the problems of food safety (p = 0.049) and those who are aware of the ISO 9001 (p = 0.002) are more likely to have a positive attitude towards WTP.

Supply chain transparency and willingness-to-pay for refurbished products

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yanji Duan ◽  
John A. Aloysius
Keyword(s):  
Supply Chain ◽  
Willingness To Pay ◽  
Information Provision ◽  
Environmental Benefits ◽  
Sustainable Supply Chain ◽  
Consumer Evaluations ◽  
Content Type ◽  
Quality Perceptions ◽  
Types Of Information ◽  
Subject Experiment

Purpose Researchers in supply chain transparency have called to expand the boundaries by disclosing various types of information to multiple stakeholders. The purpose of this paper is to explore the effect of transparency about supply chain sustainability on consumers as critical stakeholders and investigate the effectiveness of message characteristics. Design/methodology/approach This study utilizes two scenario-based experiments grounded in a refurbished goods context: Study 1, which employs a 2×2 between-subject experiment investigates the effects of product type and sustainable information provision on consumers evaluations, and Study 2, which employs a 2×1 between-subject experiment examines the effects of sustainable information direction on consumer evaluations. A total of 348 participants were recruited from the Amazon M-Turk platform across the two experiments. Data are analyzed with regression analysis using the PROCESS macro in SPSS and the Johnson–Neyman technique. Findings Contrary to prior research that assumes that refurbished products are associated with lower quality, quality perceptions are moderated by individuals’ environmental involvement (EI) and the information presented by the firm. More importantly, consumer evaluations are influenced by specific characteristics of sustainable supply chain messages: high EI individuals have higher willingness-to-pay a premium (WTPP) when the message is consistent with original beliefs (pro-attitudinal). In contrast to prior theory, there was no difference in the WTPP of consumers with high EI and low EI for counter-attitudinal messages. Practical implications The study shows that what to say, how to say it and to whom, are critical for firms who seek to nudge consumers to support their sustainable practices. Originality/value The value of communicating information on sustainability has been well established. However, little is known about such association when the information provided trades off environmental benefits and product quality. This research addresses the gap in a refurbished product context. The research studies the effect of sustainable supply chain transparency and message characteristics on stakeholders’ evaluations.

scholarly journals Economic Analysis of Environmental Benefits of Integrated Pest Management

1997 ◽  
Vol 29 (2) ◽  
pp. 243-253 ◽  
Author(s):  
Jeffrey D. Mullen ◽  
George W. Norton ◽  
Dixie W. Reaves
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Integrated Pest Management ◽  
Pest Management ◽  
Economic Value ◽  
Public Support ◽  
Environmental Risks ◽  
Environmental Benefits ◽  
Program Effects ◽  
Value Of Health

AbstractPublic support for integrated pest management (IPM) is derived in part from concerns over food safety and the environment, yet few studies have assessed the economic value of health and environmental benefits of IPM. An approach is suggested for such an assessment and applied to the Virginia peanut IPM program. Effects of IPM on environmental risks posed by pesticides are assessed and society's willingness to pay to reduce those risks is estimated. The annual environmental benefits of the peanut IPM program are estimated at $844,000. The estimates of pesticide risks and willingness to pay can be applied elsewhere in economic assessments of IPM.

scholarly journals Consumer Willingness to Pay for Food Safety in Shanghai China : A Case Study of Gap–Certified Milk

10.5109/27380 ◽  
2013 ◽  
Vol 58 (2) ◽  
pp. 467-473
Author(s):  
Tinggui Chen ◽  
Min Song ◽  
Teruaki Nanseki ◽  
Shigeyoshi Takeuchi ◽  
Hui Zhou ◽  
...  
Keyword(s):  
Food Safety ◽  
Willingness To Pay

scholarly journals Private labels ain’t bona fide! Perceived authenticity and willingness to pay a price premium for national brands over private labels

2020 ◽  
Author(s):  
Djavlonbek Kadirov
Keyword(s):  
Willingness To Pay ◽  
Perceived Quality ◽  
Price Premium ◽  
Private Labels ◽  
National Brand ◽  
National Brands ◽  
Brand Evaluations ◽  
Brand Authenticity ◽  
Quality Perceptions ◽  
Bona Fide

© 2015 Westburn Publishers Ltd. As private labels are consolidating their gains in national markets, a conventional recommendation to national brand manufacturers would most likely be to invest more in marketing in order to increase the perceived quality gap between national brands and private labels. It is assumed that the quality gap would boost consumer willingness to pay a price premium for national brands over private labels. Differing from this conventional approach, the current study focuses on the perceived authenticity gap between national brands and private labels, to explore whether and how this factor influences the effect of marketing and manufacturing variables on willingness to pay. This relationship is relevant in milieus where consumers might take brand authenticity rather than quality perceptions to guide their brand evaluations. The current study finds that the perceived authenticity gap mediates the effect of only some particular conventional marketing tools on willingness to pay. The study suggests that national brand managers should take the presence of private labels in the national markets as an opportunity to exploit the dynamics of authenticity evaluations, rather than as a threat.

scholarly journals Investigating Consumers’ Preference for Acrylamide-Free Cassava Snacks

Foods ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 2721
Author(s):  
Kanokwan Chancharoenchai ◽  
Wuthiya Saraithong
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Explanatory Power ◽  
Potato Chips ◽  
Buying Behavior ◽  
Independent Variables ◽  
Marginal Willingness To Pay ◽  
Premium Price ◽  
Questionnaire Surveys ◽  
And Behavior

As potato chips are often found to contain a carcinogen, called acrylamide, less-risky chips can alternatively be made from cassava. This study aims at examining consumers’ preference and the factors determining their marginal willingness to pay for acrylamide-free cassava chips. The study is undertaken based on questionnaire surveys with 1077 respondents from all six regions of Thailand. Various socio-economic characteristics, and behavior and perception on relevant issues are included in the OLS estimations of marginal willingness, acting as independent variables. The study finds that people show their preference for acrylamide-free cassava chips, and are willing to pay a premium price of THB 5.86, on average. The results also statistically present, among others, the positive explanatory power of persons’ perception about food safety, especially the dangers of acrylamide, and the size of family on the preference of cassava chips. Adult consumers and those from the northeastern region surprisingly reveal an unfavorable willingness to pay more for non-acrylamide cassava chips. Moreover, the availability of sale promotion can encourage consumers to pay more for healthier cassava chips. The findings should allow producers to understand consumers’ buying behavior and their preference for cassava chips as a substitute product; in turn, this should help to commercialize these products in the wider market.

scholarly journals Measuring consumer' willingness to pay for food safety certification labels of packaged rice

2021 ◽  
Vol 6 (4) ◽  
pp. 1000-1010
Author(s):  
Chung-Te Ting ◽  
◽  
Yu-Sheng Huang ◽  
Cheng-Te Lin ◽  
Yun Hsieh ◽  
...  
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Contingent Valuation Method ◽  
Safety Certification ◽  
Valuation Method ◽  
Gender Education ◽  
Safety Perception ◽  
International Reputation ◽  
Health Cognition

<abstract> <p>Food safety is vital for public health, influencing a country's economic development and international reputation. In recent years, Taiwan has encountered several food quality problems, with consequent public questioning and mistrust of food safety. If consumers are unaware of the quality of a product, their perception and demands can be influenced by the credibility of the food safety certification labels. This study uses the contingent valuation method (CVM) to analyze the factors influencing consumer willingness to pay (WTP) for food safety certification labels of packaged rice. Questionnaires are randomly adopted and assigned to 434 participants. The results indicate that product factors should be presented clearly on their packaging and advertisements. Consumers focus on certification labels for food safety perception. Gender, education level, place of purchase, certification cognition, and health cognition are all found to affect willingness to pay. These significant results indicate that women were more willing to pay than men; people were willing to pay a higher amount for purchases of packaged rice at supermarkets or hypermarkets; health cognition was estimated to be negative and significant, showing that health cognition negatively affected WTP, perhaps because participants did not sufficiently trust the foundation's assurance that the rice was safe. In the valuation of WTP for food safety certification, each person was willing to pay on average NT31.07 annually to reduce the risk of food safety problems.</p> </abstract>

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