scholarly journals Measuring consumer' willingness to pay for food safety certification labels of packaged rice

2021 ◽  
Vol 6 (4) ◽  
pp. 1000-1010
Author(s):  
Chung-Te Ting ◽  
◽  
Yu-Sheng Huang ◽  
Cheng-Te Lin ◽  
Yun Hsieh ◽  
...  

<abstract> <p>Food safety is vital for public health, influencing a country's economic development and international reputation. In recent years, Taiwan has encountered several food quality problems, with consequent public questioning and mistrust of food safety. If consumers are unaware of the quality of a product, their perception and demands can be influenced by the credibility of the food safety certification labels. This study uses the contingent valuation method (CVM) to analyze the factors influencing consumer willingness to pay (WTP) for food safety certification labels of packaged rice. Questionnaires are randomly adopted and assigned to 434 participants. The results indicate that product factors should be presented clearly on their packaging and advertisements. Consumers focus on certification labels for food safety perception. Gender, education level, place of purchase, certification cognition, and health cognition are all found to affect willingness to pay. These significant results indicate that women were more willing to pay than men; people were willing to pay a higher amount for purchases of packaged rice at supermarkets or hypermarkets; health cognition was estimated to be negative and significant, showing that health cognition negatively affected WTP, perhaps because participants did not sufficiently trust the foundation's assurance that the rice was safe. In the valuation of WTP for food safety certification, each person was willing to pay on average NT31.07 annually to reduce the risk of food safety problems.</p> </abstract>

2021 ◽  
Vol 6 (1) ◽  
pp. 77-88
Author(s):  
Christina Utami ◽  
Metta Padmalia

The purpose of this study is to estimate and analyze the willingness to pay  and fax tor the factors that affect the willingness to pay at High School in the of Semarang. The method used is Contingent Valuation Method (CVM) and multiple linear regression analysis. The number of samples in this study were 238 respondents, the sampling technique was done by snowball sampling. The results of this study indicate that the average willingness to pay (WTP) of households in High Schools in Semarang is Rp.559.034,00. Factors that have a significant influence on WTP values are income variables, number of household dependents, age and length of access. Whereas the factors that have no effect on willingness to pay (WTP) are parents' education variables. Based on the results of the study, the suggestions that can be put forward are the management or the government to improve the quality of the Vocational School as well as the development of a transparency policy on the collection and allocation of user fees and other resources.


2020 ◽  
Vol 12 (7) ◽  
pp. 2825
Author(s):  
Won Seok Lee

The purpose of this study is to estimate the economic value of Geomun Oreum (GO), a parasitic volcanic sieve, for sustainable management by using the dichotomous choice contingent valuation method. To address the exaggeration tendency of willingness to pay (WTP), the contingent valuation method’s (CVM’s) traditional threshold, respondents’ WTP answers were reconfirmed to screen only true responses for our analysis. In addition to estimating the economic value, the causal relationship between the tour guide’s quality of explanation and the respondents’ payment intention is examined in the study. The results reveal that the estimated preservation value of GO is 35,881 KRW (33.28 USD), and the quality of the tour guide’s narrative is statistically related to the respondents’ payment intention.


2019 ◽  
Vol 8 (2) ◽  
pp. 120-129
Author(s):  
Anik Susanti ◽  
Dyah Maya Nihayah

The purpose of this study is to estimate and analyze the willingness to pay (willingness to pay) and fax tor the factors that affect the willingness to pay at Vocational High School in the  of Semarang. The method used is Contingent Valuation Method (CVM) and multiple linear regression analysis. The number of samples in this study were 100 respondents, the sampling technique was done by purposive sampling and proportional sampling. The results of this study indicate that the average willingness to pay (WTP) of households in Vocational High Schools in Semarang  is Rp. 167.950,00. Factors that have a significant influence on WTP values ​​are income variables, number of household dependents, age and length of access. Whereas the factors that have no effect on willingness to pay (WTP) are parents' education variables. Based on the results of the study, the suggestions that can be put forward are the management or the government to improve the quality of the Vocational School as well as the development of a transparency policy on the collection and allocation of user fees and other resources


Agro Ekonomi ◽  
2019 ◽  
Vol 30 (2) ◽  
Author(s):  
Novia Dewi Karisyawati ◽  
Any Suryantini ◽  
Arini Wahyu Utami

Banana is a fruit with the highest consumption level in Indonesia. There are many types of bananas in Indonesia, but only a few types are sold in modern markets and fruit shops, among other Cavendish banana. The Cavendish is known to consumers by their attractive appearance, superior quality and relatively higher prices. This study aims to assess the value of the consumers’ willingness to pay (WTP) for Cavendish banana and its determinant factors. There are two methods used, i.e., contingent valuation method to evaluate the consumers’ willingness to pay, and multiple regression to analyse its determinant factors. Primary data were obtained from 100 respondents by purposive sampling and interviewed in Yogyakarta Special Region between April and June 2019. The results indicate that the consumers’ willingness to pay (WTP) for Cavendish banana is IDR 24,485/kg, which is above the market price. The determinant factors of the consumers’ willingness to pay include the Cavendish banana price, quality of the Cavendish, monthly frequency of consuming banana, family size, income and marital status. The high value of the consumers’ willingness to pay indicates the good opportunity to expand the Cavendish banana market in Special Province Yogyakarta, by taking into account quality and market segmentation.


Author(s):  
Eko Yulianto Widhi Hertomo ◽  
Nunung Kusnadi ◽  
A. Faroby Falatehan

ABSTRACTBekasi is a city which has a a large population because it lies in the strategic position to support Jakarta city. The higher the population, the more waste it produces. The potential revenue from the household waste retribution as a source of Bekasi city’s local revenue will be high and need to be maximized. The objectives of this research were to analyze the contribution of waste retribution in accordance to Bekasi city’s local revenue; to estimate the household Willingness to Pay (WTP) in paying the household waste retribution by Contingent Valuation Method (CVM) and factors that affect the WTP; and to determine the hierarchy of strategies for increasing the household waste retribution. The result indicated that the contribution of waste retribution still very low, 1,2 percent in year 2010 and dropped to 0,5 percent in 2016. It was caused by the low tariff in the waste retribution collection system, the lack of quantity and quality of human resources, the low awareness of the community in participating to waste retribution and the lack of facilities in waste services. Based on the CVM analysis, the WTP average for each household is equal to IDR35.000, affected by the house category, frequency of waste transported, and other expense paid together with the waste retribution. The hierarchy of strategies based on AHP method were improvement of facilities and infrastructures, revision of Bekasi waste tariff regulation, improvement of human resources in quantity and quality, dissemination and law enforcement, and  incentives in waste reduction.Keywords: Contribution, Retribution, Strategies, Waste, WTPABSTRAKKota Bekasi adalah kota yang padat penduduk karena terletak di posisi strategis sebagai penyangga kota Jakarta. Semakin padatnya populasi penduduk maka sampah yang dihasilkan semakin banyak. Potensi penerimaan dari retribusi sampah rumah tangga sebagai salah satu komponen Pendapatan Asli Daerah (PAD) kota Bekasi akan tinggi dan perlu ditingkatkan semaksimal mungkin. Tujuan dari penelitian ini adalah untuk menganalisis peran retribusi sampah terhadap PAD kota Bekasi, untuk mengestimasi Willingness to Pay (WTP)/kesediaan rumah tangga dalam membayar retribusi sampah dengan Contingent Valuation Method (CVM) dan menentukan faktor-faktor yang mempengaruhinya, dan menentukan prioritas strategi dalam meningkatkan retribusi sampah rumah tangga di kota Bekasi. Hasil penelitian menunjukkan bahwa kontribusi sampah masih sangat rendah yaitu 1,2 persen pada tahun 2010 dan menurun menjadi 0,5 persen pada tahun 2016. Hal ini diakibatkan oleh rendahnya tarif retribusi dalam sistem pemungutan, rendahnya kuantitas dan kualitas sumber daya manusia (SDM), rendahnya kesadaran dan partisipasi masyarakat dalam membayar retribusi dan rendahnya sarana prasarana pelayanan. Berdasarkan analisis CVM, rata-rata WTP rumah tangga sebesar Rp35.000,00, dipengaruhi oleh kategori rumah, frekuensi sampah diangkut dan biaya lain yang dibayarkan bersamaan dengan pembayaran retribusi sampah. Prioritas strategi berdasarkan metode Analytical Hierarchy Process (AHP) adalah peningkatan sarana dan prasarana, revisi peraturan daerah mengenai struktur tarif retribusi, peningkatan kuantitas dan kualitas SDM, penyuluhan dan penegakan hukum dan insentif pengurangan sampah.        Kata Kunci: Kontribusi, Retribusi, Sampah, Strategi, WTP


JEJAK ◽  
2019 ◽  
Vol 12 (2) ◽  
pp. 365-381
Author(s):  
Amin Pujiati ◽  
Dyah Maya Nihayah ◽  
Prasetyo Ari Bowo ◽  
Fifi Setyo Prastiwi

This study aims to know the magnitude of the estimated average value of willingness to pay service users BRT Trans Semarang to improve the service quality and to know the change of the desired service quality improvement from the users of BRT Trans Semarang. Quantitative descriptive research approach with Contingent Valuation Method (CVM) is used to analysis the data from 100 respondents. Sampling techniques are carried out by means of purposive random sampling. The finding shows that the magnitude of the average value of willingness to pay IDR. 4,000 and quality service that needs to be fixed are a convenient bus stop placement, more emphasis on user safety, timeliness the potential as well as the necessity to depart and the priority age of BRT users. Government can review back the tariff policy of BRT Trans Semarang set appropriate response from the respondents because the estimated average value of WTP can be the basic reference point for setting the rates and can improve the quality of service to make it more adequate so that users feel at ease when using the BRT Trans Semarang


2018 ◽  
Vol 17 (1) ◽  
pp. 103-110 ◽  
Author(s):  
Stella Nalukwago Settumba ◽  
Marian Shanahan ◽  
Willings Botha ◽  
Muhammad Zulilhaam Ramli ◽  
Georgina Mary Chambers

Author(s):  
Sharul Shahida Shakrein Safian ◽  
Hanny Zurina Hamzah

The use of the green concept in the automotive industry as an energy-efficient transport innovation is still regarded as a new technology in Malaysia. It also has the potential to alleviate environmental issues in order to improve environmental performance in the automotive industry context. As such, the significance of green technology has become a growing concern, especially among developing countries. The purpose of this study is to determine consumers’ willingness to pay for green vehicles towards solving environmental issues in Malaysia. In order to achieve this, the consumers’ willingness to pay (WTP) and their preferences were examined using the contingent valuation method (CVM) as found in previous studies. Data was gathered using survey questionnaires which were distributed among 445 Malaysians so as to know their preferences in terms of green vehicles and green practices. The data was analyzed using the Economic Valuation Method. The result shows that Malaysians are willing to pay the price increase in road tax by 6.49% maximum level for non-green vehicles as well as all control variables included in the doubled-bounded case. On the other hand, for a single-bounded case, the maximum value is 7.91% which is higher as respondents were given single WTP amount for acceptance compared to the double-bounded case when the initial WTP was followed by another different amount.


2018 ◽  
Author(s):  
Priscila Lopes ◽  
Sebastian Villasante

Ecosystems services (ES) provide food and recreation to humans, but are fast being degraded. Marine Protected Areas (MPAs) have been proposed as a way to protect some of these ES, but decisions regarding what gets protection and what gets consumed can be a source of conflicts. One such example is the Fernando de Noronha MPA (Brazil), where there is a conflict between shark-directed tourism and fishers who would like to access the no-take part of the MPA during part of the year. A contingent valuation method (Willingness to Pay) was used to ascertain if tourists would accept compensating fishers for not disturbing the sharks during a specific period of the year, by adding a symbolic increase in the taxes they already pay to either visit the island or to visit the no-take part of the MPA. Tourists were open to this alternative (67-71%), regardless of the fee being paid. However, there was a slight tendency to reject the fee when the tourists saw sharks during their stay, suggesting that a closer contact with these animals triggered a less sympathetic attitude towards fishers, probably because they start seeing fishers as wrongdoers, even if this is the worst choice for conservation. Although such a hypothetical payment was easily accepted by the majority of the tourists and could represent an affordable solution to conflicts, convincing those who reject such social compensation, especially if based on an irrational choice, would be an important step for sharks and for the MPA as a whole.


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