A preliminary semantic differential study on users' product form perception

2003 ◽  
Author(s):  
Shi-Jian Luo ◽  
Ming-Xi Tang ◽  
Shang-Shang Zhu ◽  
John Hamilton Frazer ◽  
Shou-Qian Sun ◽  
...  
Author(s):  
Shi-Jian Luo ◽  
Ming-Xi Tang ◽  
Shang-Shang Zhu ◽  
John Hamilton Frazer ◽  
Shou-Qian Sun ◽  
...  

2011 ◽  
Vol 121-126 ◽  
pp. 1789-1793
Author(s):  
Miao Wang ◽  
Sui Huai Yu ◽  
Bin Qi ◽  
Wei Rong Han ◽  
Jian Jie Chu

Proceeding from the industrial design, this paper proposed the concept of product form gene with combining the product form and product style, and researched on the extraction of product form gene based on constraint style. It explained how to express product form gene based on style constraints, and construct the description model of product style semantic. This paper using analytic hierarchy process and semantic differential method to extract product gene, and take the real example to illustrate and validate, thereby providing a certain methodology direction for extraction of product form gene.


1999 ◽  
Vol 30 (2) ◽  
pp. 165-172 ◽  
Author(s):  
Mary Davis ◽  
Rhonda Jackson ◽  
Tina Smith ◽  
William Cooper

Prior studies have proven the existence of the "hearing aid effect" when photographs of Caucasian males and females wearing a body aid, a post-auricular aid (behind-the-ear), or no hearing aid were judged by lay persons and professionals. This study was performed to determine if African American and Caucasian males, judged by female members of their own race, were likely to be judged in a similar manner on the basis of appearance, personality, assertiveness, and achievement. Sixty female undergraduate education majors (30 African American; 30 Caucasian) used a semantic differential scale to rate slides of preteen African American and Caucasian males, with and without hearing aids. The results of this study showed that female African American and Caucasian judges rated males of their respective races differently. The hearing aid effect was predominant among the Caucasian judges across the dimensions of appearance, personality, assertiveness, and achievement. In contrast, the African American judges only exhibited a hearing aid effect on the appearance dimension.


1969 ◽  
Vol 12 (1) ◽  
pp. 110-117 ◽  
Author(s):  
Harold A. Peterson ◽  
Mary Beth Rieck ◽  
Rita K. Hoff

To test the relationship of adaptation and satiation as hypothesized by Jakobovits, satiation of meaning as a function of repeated readings for adaptation was measured in the performance of 14 male stutterers. The subjects as a group exhibited both satiation and adaptation, but the two phenomena did not occur simultaneously in a significant number of the members of the group. A reduction in meaningfulness, as measured by the semantic differential, was not shown to be a significant factor in the reduction of stuttering frequency for the individuals in the group. Satiation and adaptation were not established as the same phenomenon, although the two may still be related through another factor.


1965 ◽  
Author(s):  
Russel F. Green ◽  
Marvin R. Goldfried

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