The Role of Visual Imagery in Counterfactual Thinking

In a 2017 landmark reform, Saudi authorities decided to lift the ban on women driving in this conservative society. In tribute to women's newly-gained freedom to drive, major automakers turned to Twitter to launch creative femvertising campaigns that vividly articulate the female empowering motto 'driving is feminine'. Building on the eloquence of visual rhetoric, which combines the communicative force of figurative language with the expressive potential of visual imagery, automobile advertisers resorted to visual metaphtonymy to efficiently target prospective female consumers. The selection of this visual compound, which emerges from the intricate interplay between metaphor and metonymy, allows for a dynamic interaction between the highlighting function of metonymy and the mapping role of metaphoric thought to establish informed parallels between femininity and automobility. Analysis of survey data on the likeability, complexity and effectiveness of a representative sample of four digital automobile advertisements asserts the role and value of visual metaphtontonymy in automobile femvertising.

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The Role of Visual Imagery in Spelling

Brain and Language ◽

10.1006/brln.1996.0017 ◽

1996 ◽

Vol 52 (2) ◽

pp. 365-372 ◽

Cited By ~ 7

Author(s):

Jeffrey E. Shuren ◽

Lynn M. Maher ◽

Kenneth M. Heilman

Keyword(s):

Visual Imagery

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Causation

The Psychology of Tort Law ◽

10.18574/nyu/9780814724941.003.0005 ◽

2016 ◽

Author(s):

Jennifer K. Robbennolt ◽

Valerie P. Hans

Keyword(s):

Causal Reasoning ◽

Counterfactual Thinking ◽

Tort Law ◽

Decision Makers ◽

Causal Inferences ◽

Causal Factors ◽

Legal Advocacy ◽

Causal Chains ◽

Multiple Challenges

This chapter explores the psychology of causal reasoning and the implications of this psychology for tort law. The chapter surveys what is known about counterfactual thinking, a process that is at the heart of the but-for test of causation. In addition, the chapter explores the multiple challenges that decision makers face in making causal inferences in complex real-world settings. These include evaluating the contributions of multiple causal factors, evaluating causation in the context of a background risk of harm, identifying the particular source of a harm, and assessing causes that are part of broader causal chains. The chapter raises questions about the role of legal advocacy in defining competing causal accounts and the counterfactual potency of those accounts.

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Hegemony and Protectionism in Bologna’s Meat Trade:The Role of Visual Imagery in Reputation Management

Enterprise & Society ◽

10.1017/eso.2020.3 ◽

2020 ◽

pp. 1-27

Author(s):

PAUL FREATHY ◽

IRIS THOMAS

Keyword(s):

Public Opinion ◽

Sixteenth Century ◽

Economic Reform ◽

Visual Imagery ◽

Reputation Management ◽

Visual Images ◽

Image Management ◽

Sources Of Information ◽

Visual Propaganda

During the Renaissance, visual images were legitimate and authoritative sources of information that influenced behavior and directed public opinion. Against a background of political and religious unrest and growing pressure for economic reform, it is maintained that Annibale Carracci’s painting of The Butchers Shop (ca. 1580–1583) sought to legitimize the professionalism of Bologna’s butchery trades, reinforce the reputation of the guild system, and remind audiences of the dangers of papal interference in commercial endeavor. By implicitly advocating the value of institutional hegemony and trade protectionism, The Butchers Shop represents a form of late sixteenth-century visual propaganda and image management.

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The Role of Counterfactual Thinking in Judgments of Affect

Personality and Social Psychology Bulletin ◽

10.1177/0146167290162009 ◽

1990 ◽

Vol 16 (2) ◽

pp. 284-295 ◽

Cited By ~ 139

Author(s):

Faith Gleicher ◽

Kathryn A. Kost ◽

Sara M. Baker ◽

Alan J. Strathman ◽

Steven A. Richman ◽

...

Keyword(s):

Counterfactual Thinking

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Improving workplace safety by thinking about what might have been: A first look at the role of counterfactual thinking

Journal of Safety Research ◽

10.1016/j.jsr.2019.12.010 ◽

2020 ◽

Vol 72 ◽

pp. 153-164 ◽

Cited By ~ 1

Author(s):

Yimin He ◽

Stephanie C. Payne ◽

Xiang Yao ◽

Rachel Smallman

Keyword(s):

Counterfactual Thinking ◽

Workplace Safety

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Research into Practice: Enhancing Mathematics Learning through Imagery

The Arithmetic Teacher ◽

10.5951/at.39.1.0034 ◽

1991 ◽

Vol 39 (1) ◽

pp. 34-36

Author(s):

Grayson H. Wheatley

Keyword(s):

Visual Imagery ◽

Mathematics Learning ◽

School Mathematics

Mathematics is often seen as a subject in which rules are followed and symbols manipulated to achieve “correct” answers. Fortunately, this characterization of mathematics is changing, in large part because of NCTM's initiatives. As we move into the decade of reform in school mathematics, we should explore all options for enhancing mathematics learning. This article considers the role of visual imagery in doing mathematics.

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