Incidental happy and sad moods and cognitive dissonance reduction: Attitude change depends on the perceived informativeness of the mood source

2006 ◽  
Author(s):  
Sean Moore ◽  
Robert Sinclair
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Dissonance Reduction

Do I Know What I’m Doing? Cognitive Dissonance and Action Identification Theory

2015 ◽  
Vol 18 ◽  
Author(s):  
Valérie Fointiat ◽  
Audrey Pelt
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Action Theory ◽  
Action Identification ◽  
Problematic Behavior ◽  
Target Behavior ◽  
Low Level ◽  
Identification Theory ◽  
High Level ◽  
Dissonance Reduction

AbstractOur main purpose was to explore hypotheses derived from the Identification of Action Theory in a particular situation that is, a dissonant situation. Thus, we varied the identification (low versus high-level) of a problematic behavior (to stop speaking for 24 hours) in the forced compliance paradigm. Two modes of dissonance reduction were presented: cognitive rationalization (classical attitude-change) and behavioral rationalization (target behavior: to stop speaking for 48 hours). As predicted, the results showed that high-level identity of action leads to cognitive rationalization whereas low-level identity leads to behavioural rationalization. Thus, participants identifying the problematic behavior at a low-level were more inclined to accept the target behavior, compared with participants identifying their problematic behavior at a higher-level. These results are of particular interest for understanding the extent to which the understanding of the discrepant act interferes with the cognitive processes of dissonance reduction.

Rationalization is irrational and self-serving, but useful

2020 ◽  
Vol 43 ◽  
Author(s):  
Jake Quilty-Dunn
Keyword(s):  
Immune System ◽  
Cognitive Dissonance ◽  
Attitude Change ◽  
The Self ◽  
Self Concept ◽  
Dissonance Reduction

Abstract Rationalization through reduction of cognitive dissonance does not have the function of representational exchange. Instead, cognitive dissonance is part of the “psychological immune system” (Gilbert 2006; Mandelbaum 2019) and functions to protect the self-concept against evidence of incompetence, immorality, and instability. The irrational forms of attitude change that protect the self-concept in dissonance reduction are useful primarily for maintaining motivation.

Do Amnesics Exhibit Cognitive Dissonance Reduction? The Role of Explicit Memory and Attention in Attitude Change

2001 ◽  
Vol 12 (2) ◽  
pp. 135-140 ◽  
Author(s):  
Matthew D. Lieberman ◽  
Kevin N. Ochsner ◽  
Daniel T. Gilbert ◽  
Daniel L. Schacter
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Explicit Memory ◽  
Memory And Attention ◽  
Dissonance Reduction

Justify my love: Cognitive dissonance reduction among perpetrators of online and offline infidelity

2021 ◽  
pp. 026540752110377
Author(s):  
Cassandra Alexopoulos
Keyword(s):  
Cognitive Dissonance ◽  
Attitude Change ◽  
Negative Impact ◽  
Self Concept ◽  
Survey Study ◽  
Differential Effectiveness ◽  
Online Infidelity ◽  
Ashley Madison ◽  
Site Targeting ◽  
Concept Change

A longitudinal survey study was conducted to examine which strategies for reducing cognitive dissonance were used among men engaging in infidelity. Data were collected in two waves, 1 month apart ( n time1 = 1514, n time2 = 425), from a sample of male users of Ashley Madison, a “married dating” site targeting users who are seeking to engage in infidelity. Because perpetrators of infidelity may justify their behaviors differently depending on whether they cheated in an online environment, both online and offline infidelity behaviors were considered. Results indicated that attitude change and self-concept change were positively related to online infidelity, while only self-concept change was positively related to offline infidelity, suggesting their differential effectiveness for various communication media. Self-concept change, attitude change, and denial of responsibility were negatively related to psychological discomfort and perceived negative impact at time 2, indicating their relative success for reducing negative psychological outcomes compared to other strategies such as adding consonant cognitions.

Online Traveler Reviews as Social Influence: Price Is No Longer King

2015 ◽  
Vol 42 (3) ◽  
pp. 445-475 ◽  
Author(s):  
Laura A. Book ◽  
Sarah Tanford ◽  
Rhonda Montgomery ◽  
Curtis Love
Keyword(s):  
Experimental Design ◽  
Social Influence ◽  
Cognitive Dissonance ◽  
Major Influence ◽  
Consumer Decisions ◽  
Spring Break ◽  
Student Subjects ◽  
Price Differences ◽  
Insight Into ◽  
Dissonance Reduction

Price is a major influence on travel purchases; however, traveler reviews have also become a prevalent source of influence. Theories of social influence and cognitive dissonance provide insight into consumer decisions. This research investigated the effect of social influence in the form of traveler reviews and price on consumer decisions and postdecision dissonance. Student subjects evaluated two resorts for a Spring Break vacation in Cancun using a 2 (valence: positive or negative) × 2 (unanimity: unanimous or nonunanimous) × 3 (price: same, slightly lower, much lower) experimental design. The results reveal that social influence had a strong effect on both resort evaluations and postdecision dissonance. Nonunanimous reviews reduced the prevailing valence of reviews, but increased dissonance. The lack of results for price suggests that price may not be the predominant influence on decisions, as previously thought. This research provides new insight into the effect of traveler reviews on decisions by evaluating the unanimity of social influence, the effect of price differences, and the extent to which consumers engage in postdecision dissonance reduction.

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