Exposure to Antidrug Campaign Ads Measure

2014 ◽  
Author(s):  
Chul-joo Lee
Keyword(s):  
Campaign Ads ◽  
Antidrug Campaign

Campaign Advertising and the Cultivation of Crime Worry: Testing Relationships With Two Large Datasets From the 2016 U.S. Election Cycle

2021 ◽  
pp. 194016122110209
Author(s):  
Jiawei Liu ◽  
Rosemary J. Avery ◽  
Erika F. Fowler ◽  
Laura Baum ◽  
Sarah E. Gollust ◽  
...  
Keyword(s):  
Political Communication ◽  
Public Attitudes ◽  
The United States ◽  
Large Datasets ◽  
Cumulative Exposure ◽  
Political Campaign ◽  
Political Factors ◽  
Campaign Ads ◽  
Voter Choice ◽  
Campaign Advertising

Previous research has documented that political information in the mass media can shape attitudes and behaviors beyond voter choice and election turnout. The current study extends this body of work to examine associations between televised political campaign advertising (one of the most common forms of political communication people encounter) and worry about crime and violence in the context of the 2016 U.S. presidential election. We merge two large datasets—Kantar/CMAG data on televised campaign advertisement airings ( n = 3,767,477) and Simmons National Consumer Survey (NCS) data on television viewing patterns and public attitudes ( n = 26,703 respondents in the United States)—to test associations between estimated exposure to campaign ads about crime and crime worry, controlling for demographics, local crime rates, and political factors. Results from multivariate models show that estimated cumulative exposure to campaign ads about crime is associated with higher levels of crime worry. Exposure to campaign ads about crime increased crime worry among Republicans, but not Democrats.

scholarly journals Partisan Ambivalence and Electoral Decision Making

2020 ◽  
Vol 37 (1) ◽  
pp. 1-28
Author(s):  
Stephen C. Craig ◽  
Paulina Cossette ◽  
Michael Martinez
Keyword(s):  
Decision Making ◽  
American Politics ◽  
Political Campaigns ◽  
Survey Experiment ◽  
Campaign Ads ◽  
Using Data ◽  
Negative Feelings ◽  
Democrats And Republicans ◽  
High Degree

American politics today is driven largely by deep divisions between Democrats and Republicans. That said, there are many people who view the opposition in an overwhelmingly negative light – but who simultaneously possess a mix of positive and negative feelings toward their own party. This paper is a response to prior research (e.g., Lavine, Johnson, and Steenbergen 2012) indicating that such ambivalence increases the probability that voters will engage in "deliberative" (or "effortful") rather than "heuristic" thinking when responding to the choices presented to them in political campaigns. We extend the logic of this argument to a hypothetical race for Congress, using data from a survey experiment to determine whether a high degree of ambivalence toward one's party makes voters more responsive to a negative attack against the candidate of that party. In fact, we find little evidence that partisan ambivalence promotes a deliberative response to negative campaign ads.

Political Advertising in the 2016 U.S. Presidential Election: Ad Hominem Ad Nauseam

2018 ◽  
Vol 63 (7) ◽  
pp. 935-947 ◽  
Author(s):  
John C. Tedesco ◽  
Scott W. Dunn
Keyword(s):  
Presidential Election ◽  
Political Action ◽  
Full Range ◽  
Political Action Committee ◽  
Ad Hominem ◽  
Political Advertisements ◽  
Message Strategy ◽  
Action Committee ◽  
Campaign Ads ◽  
Message Strategies

Political advertisements ( N = 136) from the 2016 U.S. presidential election are content analyzed in this study that investigates message strategy used by Donald Trump and Hillary Clinton in their televised ads. The negative nature of the campaign, and the high negative views voters held for Trump and Clinton, seems to have influenced the tone and focus of the ads. Despite Trump’s reputation for ad hominem attacks throughout the primary and general election phases of the presidential campaign, it was Clinton who waged more ad hominem attacks in her advertisements, mostly focused on labeling Trump as unfit for office. Trump and his supportive political action committee groups were more likely to run contrast ads to compare differences between his policies and Clinton’s policies, but Clinton’s campaign failed to use a full range of message strategies to contrast her policies with Trump’s and to bolster her own image through her campaign ads.

Campaigns, Competition, and Support for Political Compromise

2020 ◽  
pp. 103-126
Author(s):  
Jennifer Wolak
Keyword(s):  
Experimental Data ◽  
Survey Data ◽  
Policy Outcomes ◽  
Compromise Solutions ◽  
Campaign Ads ◽  
Political Compromise

Campaigns draw people into the partisan practice of politics, through close competition, campaign ads, and calls to take sides. Yet the conflicts of contentious campaigns may do little to encourage compromise, instead leading voters to call on their representatives to deliver on their campaign promises. This chapter shows rather than close the door to compromise, conflicts instead serve as a reminder that other people want different things than we do in politics, disrupting people’s tendencies to assume most others agree with them. Analysis of survey data shows that people who live in states marked by close partisan divides are more likely to prefer a president who is willing to consider compromise. Experimental data confirm that when people learn that other Americans want different policy outcomes, they become more willing to consider compromise solutions.

Dreams and Nightmares

2016 ◽  
Author(s):  
Paul Knepper
Keyword(s):  
New York ◽  
Drug Trafficking ◽  
The United States ◽  
World War ◽  
International Response ◽  
The First World War ◽  
Antidrug Campaign ◽  
Second World ◽  
First World

Between the 1890s and the 1950s, drug smuggling became a global problem. The League of Nations played a pivotal role during the interwar period in promoting perceptions of “drug trafficking” and fashioning an international response. Drawing on archives in Geneva, London, and New York, as well as fiction, this essay examines the “dreamscape” of drug trafficking: the nightmare of the foreign trafficker and the dream of a worldwide scheme for drug control. It explores the fear of “reverse colonization” in relation to the drug trade and the British Empire before the First World War, explains the vision of police cooperation that shaped the League’s response to drug trafficking, and examines the concept of “organized crime” in relation to the League’s response. The discussion includes a look at the emergence of the role of the United States in the United Nations antidrug campaign after the Second World War.

Reprehensible, Laughable: The Role of Contempt in Negative Campaigning

2019 ◽  
Vol 48 (1) ◽  
pp. 44-77
Author(s):  
Ira J. Roseman ◽  
Kyle Mattes ◽  
David P. Redlawsk ◽  
Steven Katz
Keyword(s):  
New Jersey ◽  
Political Rhetoric ◽  
Web Based ◽  
Negative Campaigning ◽  
Partisan Polarization ◽  
Campaign Ads ◽  
Using Data ◽  
Voting Intentions

Negativity is common in political rhetoric and advertising, but its effects are variable. One important moderator may be the specific emotions communicated by the messages and potentially in recipients. Contempt may be the emotion often conveyed by uncivil ads, which have attracted considerable interest, particularly in light of increased partisan polarization. Using data from web-based surveys in New Jersey and Iowa, we examine the role contempt played in two U.S. Senate races in 2014. We find respondents perceived contempt—more than anxiety or anger—in four televised negative campaign ads and in candidates’ statements about opponents. Moreover, respondents’ feelings of contempt toward candidates, though less intense than feelings of anger, were of equal or greater significance than anger or anxiety in predicting voting intentions regarding three of the four Senate candidates across the two elections.

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