Message Involvement Measure

2016 ◽  
Author(s):  
Cristina A. Godinho ◽  
Maria-João Alvarez ◽  
Maria Luísa Lima
Keyword(s):  
Message Involvement

The Distraction Hypothesis and Radio Advertising

1985 ◽  
Vol 49 (1) ◽  
pp. 60-71 ◽  
Author(s):  
James E. Nelson ◽  
Calvin P. Duncan ◽  
Nancy T. Frontczak
Keyword(s):  
Cognitive Response ◽  
Message Acceptance ◽  
Message Involvement

This study investigates the effects of distraction in a radio commercial on cognitive response and message acceptance. Results from an experiment involving 157 male consumers describe the relative effects of distraction, message discrepancy, and message involvement on subject feelings, beliefs, intentions to buy, and recall. Results fail to support the distraction hypothesis.

The Moderating Effects of Ad Message Involvement: A Reassessment

1991 ◽  
Vol 20 (2) ◽  
pp. 29-38 ◽  
Author(s):  
Darrel D. Muehling ◽  
Russell N. Laczniak ◽  
Jeffrey J. Stoltman
Keyword(s):  
Moderating Effects ◽  
Message Involvement

The Impact of Comparative Advertising on Levels of Message Involvement

1990 ◽  
Vol 19 (4) ◽  
pp. 41-50 ◽  
Author(s):  
Darrel D. Muehling ◽  
Jeffrey J. Stoltman ◽  
Sanford Grossbart
Keyword(s):  
Comparative Advertising ◽  
Message Involvement ◽  
The Impact
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