The Distraction Hypothesis and Radio Advertising

1985 ◽  
Vol 49 (1) ◽  
pp. 60-71 ◽  
Author(s):  
James E. Nelson ◽  
Calvin P. Duncan ◽  
Nancy T. Frontczak
Keyword(s):  
Cognitive Response ◽  
Message Acceptance ◽  
Message Involvement

This study investigates the effects of distraction in a radio commercial on cognitive response and message acceptance. Results from an experiment involving 157 male consumers describe the relative effects of distraction, message discrepancy, and message involvement on subject feelings, beliefs, intentions to buy, and recall. Results fail to support the distraction hypothesis.

An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance

1981 ◽  
Vol 18 (3) ◽  
pp. 333-349 ◽  
Author(s):  
George E. Belch
Keyword(s):  
Purchase Intention ◽  
Relative Effectiveness ◽  
Cognitive Responses ◽  
Television Commercials ◽  
Cognitive Response ◽  
Message Sidedness ◽  
Message Acceptance

A cognitive response approach is used to examine the effects of one- and two-sided comparative and noncomparative commercials seen over three levels of repetition. Results indicate qualitative differences in the mediating roles of cognitive responses for comparative and noncomparative messages. However, no differences in the relative effectiveness of comparative and noncomparative messages are found for attitude and purchase intention measures. Also, message sidedness does not have a moderating impact on reactions to the two types of messages, and reactions to comparative messages are not influenced by prior preferences for the comparison brand.

Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance

2009 ◽  
Vol 41 (2) ◽  
pp. 276-285 ◽  
Author(s):  
Verolien Cauberghe ◽  
Patrick De Pelsmacker ◽  
Wim Janssens ◽  
Nathalie Dens
Keyword(s):  
Threat Appeals ◽  
Message Acceptance ◽  
Message Involvement

scholarly journals Thriving from Work: Conceptualization and Measurement

2021 ◽  
Vol 18 (13) ◽  
pp. 7196
Author(s):  
Susan E. Peters ◽  
Glorian Sorensen ◽  
Jeffrey N. Katz ◽  
Daniel A. Gundersen ◽  
Gregory R. Wagner
Keyword(s):  
Psychometric Testing ◽  
Well Being ◽  
Job Design ◽  
Cognitive Testing ◽  
Face Validity ◽  
Full Potential ◽  
Cognitive Response ◽  
Design Work ◽  
Health And Well Being ◽  
Work And Health

Work is a major contributor to our health and well-being. Workers’ thriving is directly influenced by their job design, work environment and organization. The purpose of this report is to describe the qualitative methods used to develop the candidate items for a novel measure of Thriving from Work through a multi-step iterative process including: a literature review, workshop, interviews with experts, and cognitive testing of the candidate items. Through this process, we defined Thriving from Work as the state of positive mental, physical, and social functioning in which workers’ experiences of their work and working conditions enable them to thrive in their overall lives, contributing to their ability to achieve their full potential in their work, home, and community. Thriving from Work was conceptualized into 37 attributes across seven dimensions: psychological, emotional, social, work–life integration, basic needs, experience of work, and health. We ultimately identified, developed and/or modified 87 candidate questionnaire items mapped to these attributes that performed well in cognitive testing in demographically and occupationally diverse workers. The Thriving from Work Questionnaire will be subjected to psychometric testing and item reduction in future studies. Individual items demonstrated face validity and good cognitive response properties and may be used independently from the questionnaire.

Relation between understanding and agreeing in response to one-sentence assertion*

2014 ◽  
Vol 7 (1) ◽  
pp. 36-67 ◽  
Author(s):  
YASUHIRO OZURU ◽  
DAVID BOWIE ◽  
GIULIA KAUFMAN
Keyword(s):  
Cognitive Processes ◽  
Experimental Studies ◽  
Cognitive Response ◽  
Response Options ◽  
Evaluative Response ◽  
Quasi Experimental ◽  
The Relationship

abstractThree quasi-experimental studies were conducted to investigate the relationship between the evaluative (i.e., agree/true) and the meta-cognitive (i.e., understand) response, and to determine which type of response people are more likely to provide when responding to one-sentence assertive statements. In Studies 1 and 2, participants performed two separate tasks in which they were asked to indicate the levels of: (i) understanding and (ii) agreement / perceived truthfulness of 126 one-sentence statements. The results indicated that participants were likely to provide a negative evaluative response (i.e., disagree/false) to a statement that they did not understand. In Study 3, participants were asked to evaluate the same 126 statements and choose between four response options: agree, disagree, understand, do not understand. The results indicated that people are more likely provide an evaluative response regardless of the understandability of a statement. The results of these studies are discussed in relation to (i) pragmatic perspective of how people infer speakers’ meaning, and (ii) cognitive processes underlying evaluative and meta-cognitive response.

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