Advertising Message Involvement: The Role of Enduring and Situational Factors

1999 ◽  
Vol 21 (1) ◽  
pp. 51-61 ◽  
Author(s):  
Russell N. Laczniak ◽  
Deanna S. Kempf ◽  
Darrel D. Muehling
Keyword(s):  
Situational Factors ◽  
Advertising Message ◽  
Message Involvement

When Do Auditors Use Specialists' Work to Improve Problem Representations of and Judgments about Complex Estimates?

2017 ◽  
Vol 93 (4) ◽  
pp. 177-202 ◽  
Author(s):  
Emily E. Griffith
Keyword(s):  
Pattern Recognition ◽  
Situational Factors ◽  
Situational Factor ◽  
High Quality ◽  
Quality Audit ◽  
Domain Specific ◽  
Epistemic Motivation ◽  
Specific Expertise ◽  
Problem Representations

ABSTRACT Auditors are more likely to identify misstatements in complex estimates if they recognize problematic patterns among an estimate's underlying assumptions. Rich problem representations aid pattern recognition, but auditors likely have difficulty developing them given auditors' limited domain-specific expertise in this area. In two experiments, I predict and find that a relational cue in a specialist's work highlighting aggressive assumptions improves auditors' problem representations and subsequent judgments about estimates. However, this improvement only occurs when a situational factor (e.g., risk) increases auditors' epistemic motivation to incorporate the cue into their problem representations. These results suggest that auditors do not always respond to cues in specialists' work. More generally, this study highlights the role of situational factors in increasing auditors' epistemic motivation to develop rich problem representations, which contribute to high-quality audit judgments in this and other domains where pattern recognition is important.

scholarly journals The Role of Gender and Situational Factors in Wine Consumption of Generation Y

2013 ◽  
Vol 8 (1) ◽  
pp. 53-61 ◽  
Author(s):  
Jasmina Dlačić ◽  
Selma Kadić-Maglajlić
Keyword(s):  
Eastern Europe ◽  
Generation Y ◽  
Situational Factors ◽  
Wine Consumption ◽  
South Eastern ◽  
Factors Influencing ◽  
Research Findings ◽  
South Eastern Europe ◽  
Practical Implications

Abstract The purpose of this study is to analyze the factors influencing wine consumption of Generation Y consumers in the context of two countries from South-Eastern Europe (Bosnia -Herzegovina, and Croatia). Analysis reveals that self-expression, sociability, tradition and food are significant predictors of wine consumption. Multivariate regressions have been applied in order to explain the influences of the abovementioned factors on wine consumption. Research findings show that specific gender and situational differences exist in the wine consumption behaviour of Generation Y. This paper discusses theoretical, empirical and practical implications, and offers ideas for further research

Situational factors driving climate change mitigation behaviors: the key role of pro-environmental family

2019 ◽  
Vol 22 (8) ◽  
pp. 7269-7285 ◽  
Author(s):  
Victor Corral-Verdugo ◽  
Marc Yancy Lucas ◽  
César Tapia-Fonllem ◽  
Anais Ortiz-Valdez
Keyword(s):  
Climate Change ◽  
Climate Change Mitigation ◽  
Situational Factors ◽  
Change Mitigation

Situations at Work

2017 ◽  
pp. 465-489
Author(s):  
Robert P. Tett ◽  
Jennifer Ragsdale ◽  
Sylvia L. Mol ◽  
Nathan Hundley
Keyword(s):  
Organizational Development ◽  
Personnel Selection ◽  
Work Motivation ◽  
Task Type ◽  
Situational Factors ◽  
Work Behavior ◽  
Situational Strength ◽  
Evolving System ◽  
Main Effects

Targeting a productive and rewarding fit between the worker and the work setting, industrial-organizational (I-O) psychology is heavily vested in identifying situational factors as main effects on work behavior, as moderators of personological (e.g., personality) influences, and as outcomes in understanding the workplace as a dynamic and evolving system. Here, we focus on the role of situations in the I-O psychology practices of job analysis, personnel selection and validation, training, work motivation, leadership, job design, and organizational development. Then, select workplace situational taxonomies are presented from the literature, organized by task (e.g., RIASEC), group (team task type), and organizational (e.g., culture) levels. Several broad situational features (e.g., situational strength, situational trait-relevance) are also identified. The chapter closes with some general observations aimed at advancing integration of situational factors in the psychology of work.

WEBSITE AS A MEANS OF ADVERTISING CITIES OF THE WORLD: STRUCTURAL-SEMANTIC AND PRAGMATIC ASPECTS

2021 ◽  
pp. 131-141
Author(s):  
I. V. Ushchapovska ◽  
R. Ye. Podvalna
Keyword(s):  
Information Transfer ◽  
Target Audience ◽  
Lexical Unit ◽  
Advertising Message ◽  
The World ◽  
Pragmatic Aspects ◽  
Special Category

The article actualizes the study of websites as a means to promoting cities around the world and highlights the main structural and semantic characteristics of advertising sites hosted on Internet platforms. The pragmatic role of a lexical unit of advertising texts is investigated. The concepts of website and advertising text are defined, the main ways of information transfer through advertising text were described. Definitions of the concepts such as advertising, advertising text, strategy, website, and related concepts are provided. After researching the selected advertising texts, the structural and semantic characteristics of advertising on websites, and the main ways of transmitting information, such as verb sentences, simple nominative sentences, and elliptical sentences are analyzed. The pragmatic means of advertising campaigns on websites includes constructions, such as Top + Numeral, Must + V., Let + Inf, and so on. Examples of pragmatic websites are also considered. Samples and purposes of using this approach are given. There are various strategies for advertising and promoting cities and countries around the world on Internet platforms. The most popular and effective are the use of different language techniques (motivational, interrogative, negative sentences) and the strategy of the association. The advertising text is noted to embody a communicative and pragmatic guideline. In the advertising message, there is a presentation of the goods to the target audience. Thus, the main load is the language code, which is aimed at a special category of people. A small number of works on this topic indicate the need for a more detailed study of the issue.

Social Comparison Before, During, and After the Competition

2019 ◽  
pp. 105-142 ◽  
Author(s):  
Stephen M. Garcia ◽  
Zachary A. Reese ◽  
Avishalom Tor
Keyword(s):  
Individual Differences ◽  
Social Norms ◽  
Social Comparison ◽  
Situational Factors ◽  
Individual Factors ◽  
Competitive Behavior ◽  
The Social ◽  
Upward Comparison ◽  
Entry Decisions

This chapter provides an overview of the interplay between social comparison and competition before, during, and after the competition. Competition is defined broadly to include an act or process of competition, explicit or implicit, linked to basic social comparison processes. Before the competition, the authors consider the lessons of the social comparison literature on motives, individual differences, cultural and social norms, and competition entry decisions. The authors then review relevant findings on the role of individual factors (personal and relational) as well as situational factors that affect motivation and competitive behavior during the competition. Finally, the chapter examines the social comparison literature on downward comparison, upward comparison, and competition re-entry decisions after the competition.

Role of Personality Characteristics in Coping Behaviors

1992 ◽  
Vol 71 (3) ◽  
pp. 687-690 ◽  
Author(s):  
Keiko Nakano
Keyword(s):  
Social Support ◽  
College Students ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Situational Factors ◽  
Personality Characteristics ◽  
Female College Students ◽  
Coping Behaviors ◽  
Japanese Female

The relations between coping behaviors and personality characteristics (introversion/extroversion) were examined in 176 Japanese female college students. Multiple regression analysis indicated that extrovertive individuals more often used not only seeking social support but also avoidance than did introvertive subjects. An implication for further research would be to analyze the interactions between personality influences and situational factors in coping behaviors.

How brand concepts represented as human values promote evaluation

2019 ◽  
Vol 32 (6) ◽  
pp. 1194-1213 ◽  
Author(s):  
Yi Wu ◽  
Yuanyuan Cai ◽  
Jiaxun He
Keyword(s):  
Design Methodology ◽  
Situational Factors ◽  
Human Values ◽  
Construal Level ◽  
Personal Factors ◽  
Content Type ◽  
Consumer Responses ◽  
The Third ◽  
Brand Concept

Purpose The purpose of this paper is to examine how incidental emotions interact with brand concepts that are represented as human values to influence consumers’ attitude toward brands. It also explores the effect of construal level on such interactional effect. Design/methodology/approach Three incidental emotion × brand concepts between-subject experiments were performed on consumers. The first two experiments used real brands as stimuli, while the third one featured a fictitious brand. Findings Results revealed that the motivational congruency between incidental emotions and brand concepts leads to favorable consumer responses toward the targeted brand by inducing an experience of fluency. However, such effect only emerges among consumers with a high construal level. Originality/value This paper provides a new insight about the effect of brand concept represented as human values by identifying the role of situational factors (incidental emotions) and personal factors (chronic construal level), which are also easily administered and applied in everyday marketing contexts.

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