The heating in the running-in process of wet friction clutch is the key to research in this kind of products. In this paper, based on the shifting clutch composed of metal and paper-based friction liner, using MATLAB/SIMULINK software, the simulation model of friction clutch and the analysis model of conducting heat were established. Thus, the corresponding relationships were obtained, which were the total friction power and clutch temperature variation with the time during the running-in process. According to the simulation results, the main influencing factors on temperature control of wet friction clutch were analyzed during running-in process, and the results could provide reference for reasonable temperature rise control for the clutch.