scholarly journals The Moderating Role of Risk Perception on The Relationship Between Satisfaction and Repurchase Intention of Bottled Water in Nigeria: A Research Proposition

2018 ◽  
Vol 150 ◽  
pp. 05089
Author(s):  
Abdul Wahid N. ◽  
Z. Mohaidin ◽  
D. O. Ojatta

There has been a surge of bottled water consumption globally to date. This phenomenon requires investigation on why consumers intend to repeat purchase the product. While past literature has applied Oliver’s expectation disconfirmation theory (EDT) to explain the link between customer satisfactions (CS) and repurchase intention (RI), other studies have reported conflicting findings. Thus, this study argues that risk perception (RP) should be added as a moderating variable between CS-RI which should improve our understanding of the RI behaviour in the context of EDT, bottled water consumption, policy and marketing strategy research. A new framework is proposed to explain the role of RP in EDT, with the aim of stimulating further enquiry.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rasha ElShafei

PurposeThis study investigates the relationship between managers' risk perception and the adoption of sustainable water consumption strategies and analyzes the moderating effect of stakeholders' salience attributes on this relationship.Design/methodology/approachA conceptual framework that builds on the stakeholder theory was developed to illustrate the direct and moderating role of the study variables. The derived hypotheses were tested quantitatively using multiple regression analysis.FindingsResults indicate that managers' risk perception and the three stakeholder salience attributes were significantly associated with sustainable water consumption strategies, and that the legitimacy attribute was a successful moderator between the study variables.Research limitations/implicationsThe limited ability to generalize results as the study is centered on the hospitality sector. Although the results were comparable to other studies, it is not possible to claim that the findings represent the views of the majority of managers in different industry sectors.Practical implicationsThe research highlights to managers in the hospitality sector, the significant influence of risk perception and stakeholder salience attributes on the adoption of sustainable water consumption strategies.Social implicationsThe research revealed that media, consumers and competitors are powerful, legitimate and urgent stakeholders, respectively. Therefore, the research findings will guide policymakers and nonprofit organizations to support those stakeholders in order to strengthen their power, legitimacy and urgency attributes.Originality/valueAlthough it has been claimed that risk perception has the potential to influence sustainable consumption of natural resources, few studies empirically investigated the association of risk perception of a specific environmental threat with responsible consumption. Moreover, even though there is general agreement in the literature that the adoption of sustainable water consumption strategies is shaped by the degree to which stakeholders exercise their salience attributes, studies that empirically examine the influence of these attributes within the hospitality sector are lacking. Therefore, this study fills a gap in the current literature by empirically examining the influence of managers' risk perception and stakeholder's salience attributes on firms' adoption of sustainable consumption strategies.


2019 ◽  
Vol 5 (2) ◽  
pp. 125-140 ◽  
Author(s):  
Rimsha Kanwal ◽  
Salman Yousaf

The purpose of this study is to appraise the linkage between service innovation (SI), customer value creation (CVC), and customer satisfaction (CS) with a specific focus on the Pakistani banking sector. In addition, the study evaluates the moderating role of brand equity (BE) fit between SI and CS. A survey is conducted on 250 customers from commercial banks in Pakistan and scales were acquired from past literature. The study showed that CVC mediates the relationship between SI and CS. Therefore, SI must create value for their customers in order to enhance CS. Moreover, BE has a partial positive moderation effect on the relationship bewteen SI and CS. By relating to the findings, managers of firms should focus on SI that adds to or create holistic value for their customers, which ultimately increase the CS level. This study relies on two theories, which include signaling theory and expectation disconfirmation theory to explain how SI in Pakistani banking sector creates customer value which achieves CS. The other uniqueness of the study is that it will be helpful for researchers by giving baseline regarding BE effect as a moderator between SI and CS in Pakistani banking industry.


2016 ◽  
Vol 04 (01) ◽  
pp. 22-30
Author(s):  
Tehmina Kanwal ◽  

The objective of the study was to examine the relationship between service quality (SQ), with mediating role of gratitude feelings (GF), and moderating role of corporate image (CI) on consumer repurchase intention (CRPI). For empirical analysis data was collected from 157 customers of restaurants of Pakistan. The findings disclosed the significant positive relationship between service and consumer repurchase intentions. The results revealed that customers do not follow their gratitude feelings for revisiting any restaurant, and corporate image also do not increase their interest for repeat purchases.


2017 ◽  
Vol 32 (5) ◽  
pp. 419-431 ◽  
Author(s):  
Thomas M. Hess ◽  
Erica L. O'Brien ◽  
Peggy Voss ◽  
Anna E. Kornadt ◽  
Klaus Rothermund ◽  
...  

2020 ◽  
Vol 34 (4) ◽  
pp. 753-772
Author(s):  
Ammar Ahmed ◽  
Muhammad Aqeel ◽  
Tanvir Akhtar ◽  
Sammeen Salim ◽  
Bashir Ahmed

Adaptation level theory of tinnitus and neuropsychological theory of tinnitus are extensively used frameworks for understanding emotional and psychological distress among tinnitus sufferers. Objective of the present study was to investigate potential associations between hearing loss, tinnitus, anxiety, depression, and stress. The Tinnitus Handicap Inventory (Newman, Jacobson, & Spitzer, 1996) and the Depression, Anxiety, Stress Scale (Lovibond & Lovibond, 1995)scales were administered to a sample of 110 tinnitus outpatients recruited from Audiology departments of Lahore and Rawalpindi hospitals. Results revealed tinnitus was positively linked with psychological problems. Additionally, it was established that tinnitus is a positive significant predictor for anxiety, stress and depression. The moderation models related to the interactions between psychological problems and hearing loss were negative significant predictors for tinnitus symptoms. Moreover, the comparative analysis between gender differences revealed a significant diversity in the levels of stress, anxiety, and depression. Results also elucidated that patients at initial stages of hearing loss were more prone towards reporting tinnitus symptoms along with emerging psychological problems.


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