scholarly journals An application of data mining techniques in designing catalogue for a laundry service

2018 ◽  
Vol 154 ◽  
pp. 01099
Author(s):  
Annisa Uswatun Khasanah ◽  
Deliana Ardhitama Erlangga ◽  
Ahmad Mustopa Jamil

Catalogues are the media that companies use to promote their products or services. Since catalogue is one of marketing media, the first essential step before designing product catalogue is determining the market target. Besides, it is also important to put some information that appeal to the target market, such as discount or promos by analysing customer pattern preferences in using services or buying product. This study conduct two data mining technique. The first is clustering analysis to segment customer and the second one is association rule mining to discover an interesting pattern about the services that commonly used by the customer at the same service time. Thus, the results will be used as a recommendation to make an attractive marketing strategy to be put in the service catalogue promo for a laundry in Sleman Yogyakarta. The clustering result showed that the biggest customer segment is university student who come 3 until 5 times in a month on weekends, while the association rule result showed that clothes, shoes, and bed sheet have strong relationship. The catalogue design is presented in the end of the paper.

Data mining plays an essential role in the cropproduction. It is a major field for forecasting and analyzing the crop. The vital role of the cultivator is to know about the production of the crop. In the years before, forecasting was carried out by taking into account the cultivator’s previous experience on the selected area. The forecasting was the important criteria which should be solved by considering the data on hand. By using Data mining method, the enhanced selection can be done. Various Data Mining methods have been used for calculating the upcoming year's production. This investigation helps to recommend a model for forecasting the yield from the earlier data. For accomplishing and forecasting the yield association rule mining in data mining has been used. This helps to focus on implementing a system which may be used for forecasting the yield in the upcoming years. This research aims at presenting a detailed study by forecasting the yield using association rules in data mining technique for the chosen area in India. The results haveshown that the anticipated work done is working well in order to predict the production of the yield.


Author(s):  
SACHIN KAMBEY ◽  
R. S. THAKUR ◽  
SHAILESH JALORI

Stock market prediction with data mining technique is one of the most important issues to be investigated and it is one of the fascinating issues of stock market research over the past decade. Many attempts have been made to predict stock market data using statistical and traditional methods, but these methods are no longer adequate for analyzing this huge amount of data. Data mining is one of most important powerful information technology tool in today’s competitive business world, it is able to uncover hidden patterns and predict future trends and behavior in stock market. This paper also highlights the application of association rule in stock market and their future movement direction.


Author(s):  
Suma B. ◽  
Shobha G.

<div>Association rule mining is a well-known data mining technique used for extracting hidden correlations between data items in large databases. In the majority of the situations, data mining results contain sensitive information about individuals and publishing such data will violate individual secrecy. The challenge of association rule mining is to preserve the confidentiality of sensitive rules when releasing the database to external parties. The association rule hiding technique conceals the knowledge extracted by the sensitive association rules by modifying the database. In this paper, we introduce a border-based algorithm for hiding sensitive association rules. The main purpose of this approach is to conceal the sensitive rule set while maintaining the utility of the database and association rule mining results at the highest level. The performance of the algorithm in terms of the side effects is demonstrated using experiments conducted on two real datasets. The results show that the information loss is minimized without sacrificing the accuracy. </div>


Author(s):  
Ana Cristina Bicharra Garcia ◽  
Inhauma Ferraz ◽  
Adriana S. Vivacqua

AbstractMost past approaches to data mining have been based on association rules. However, the simple application of association rules usually only changes the user's problem from dealing with millions of data points to dealing with thousands of rules. Although this may somewhat reduce the scale of the problem, it is not a completely satisfactory solution. This paper presents a new data mining technique, called knowledge cohesion (KC), which takes into account a domain ontology and the user's interest in exploring certain data sets to extract knowledge, in the form of semantic nets, from large data sets. The KC method has been successfully applied to mine causal relations from oil platform accident reports. In a comparison with association rule techniques for the same domain, KC has shown a significant improvement in the extraction of relevant knowledge, using processing complexity and knowledge manageability as the evaluation criteria.


2011 ◽  
Vol 26 (3) ◽  
pp. 337-353 ◽  
Author(s):  
Ruixin Yang ◽  
Jiang Tang ◽  
Donglian Sun

Abstract This study applies a data mining technique called association rule mining to the analysis of intensity changes of North Atlantic tropical cyclones (TCs). The “best track” data from the National Hurricane Center and the Statistical Hurricane Intensity Prediction Scheme databases were stratified into tropical depressions, tropical storms, and category 1–5 hurricanes based on the Saffir–Simpson hurricane scale. After stratification, the seven resulting groups of TCs plus two additional aggregation groups were further separated into intensifying, weakening, and stable TCs. The analysis of the stratified data for preprocessing revealed that faster northward storm motion (the meridional component of storm motion) favors tropical storm intensification but does not favor the intensification of hurricanes. Intensifying tropical storms are more strongly associated with a higher convergence in the upper atmosphere (200-hPa relative eddy momentum flux convergence) than weakening tropical storms, while intensifying hurricanes are more strongly associated with lower convergence values. The mined association rules showed that cofactors usually display higher-intensity prediction power in the stratified TC groups. The data mining results also identified a predictor set with fewer factors but improved probabilities of rapid intensification. This study found that the data mining technique not only sheds light on the roles of multiple-associated physical processes in tropical cyclone development—especially in rapid intensification processes—but also will help improve TC intensity forecasting. This paper provides an outline on how to use this data mining technique and how to overcome low occurrences of mined conditions in order to improve TC intensity forecasting capabilities.


Associative Classification in data mining technique formulates more and more simple methods and processes to find and predict the health problems like diabetes, tumors, heart problems, thyroid, cancer, malaria etc. The methods of classification combined with association rule mining gradually helps to predict large amount of data and also builds the accurate classification models for the future analysis. The data in medical area is sometimes vast and containss the information that relates to different diseases. It becomes difficult to estimate and analyze the disease problems that change from period to period based on severity. In this research paper, the use and need of associative classification for the medical data sets and the application of associative classification on the data in order to predict the by-diseases has been put front. The association rules in this context developed in training phase of data have predicted the chance of occurrence of other diseases in persons suffering with diabetes mellitus using Predictive Apriori. The associative classification algorithms like CAR is deployed in the context of accuracy measures.


2021 ◽  
Vol 5 (2) ◽  
pp. 112-121
Author(s):  
Guntoro Guntoro ◽  
Charles Parmonangan Hutabarat

Many individuals are interested in starting a workshop. By responding to each customer's desires, the workshop company may continue to develop, and so the data mining technique can address this challenge. The FP-Growth algorithm is one of the methods that may be used to determine the stock availability of automotive spare components such as engine oil, spark plugs, oil filters, ac filters, batteries, tires, and so on. This research is divided into four stages: problem identification, data gathering, data processing, and data testing. Based on the results of the testing, AK (Battery), OM (Engine Oil), and BS (Spark plug) received support values of 33% and 80%, respectively. Furthermore, the BN (Ban) and KR (Kampas Bram) values were found with 33% support and 80% confidence. Furthermore, we obtain AK (Battery) and OM (Engine Oil) with 33% support and 80% confidence, and BN (Tires) and OM (Engine Oil) with 33% support and 80% confidence. OM (Engineering Oil), AK (Battery), and BS (Battery Storage) are the abbreviations for the terms OM (Engineering Oil), AK (Battery), and BS (Battery (Spark plug)).


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