Opening up the Gendered Gaze: Sport Media Representations of Women, National Identity and the Racialised Gaze in Canada

2009 ◽  
pp. 50-69 ◽  
Author(s):  
Margaret MacNeill
Keyword(s):  
National Identity ◽  
Media Representations ◽  
Sport Media ◽  
Gendered Gaze ◽  
Representations Of Women ◽  
Opening Up

scholarly journals Strong is beautiful(?): A multimodal analysis of strength and beauty in female and male sports commercials

2021 ◽  
Author(s):  
Brooke Ihnat
Keyword(s):  
Female Athletes ◽  
Research Paper ◽  
Media Representations ◽  
Major Research ◽  
Television Commercial ◽  
Male Athletes ◽  
Sport Media ◽  
Multimodal Analysis ◽  
Beauty Myth ◽  
Representations Of Women

Taking inspiration from Naomi Wolf’s The Beauty Myth, this major research paper examines the ways in which strength and beauty are constructed in female and male sports commercials. Building off of themes such as the sport-media complex, encoding and decoding models of communication, media representations of women and post-feminism, this paper is concerned with exposing the disparities between media representations of female and male athletes. Using the Women’s Tennis Association’s “Strong is Beautiful” ad campaign in tandem with AT&T’s “Paul George Strong” ad, the questions that guide this major research paper are: • How does strength act as a reductive concept? • How is the word “beautiful” encoded in the “Strong is Beautiful” ad campaign? • At what level (i.e. connotative or denotative) do the words “strong” and “beautiful” operate in the “Strong is Beautiful” television commercial? • At what level does the word “strong” operate in the “Paul George Strong” television commercial? And finally, what does the “Strong is Beautiful” television commercial and the “Paul George Strong” television commercial communicate about the beauty myth in sport? What do these commercials say about post-feminism in sport? Employing social semiotic theory and multimodal analysis, this paper concludes that strength is applied universally to the female athletes in the “Strong is Beautiful” commercial which solidifies the term as a male standard. As a result, the term has an oppressive connotation when used to describe female athletes thereby contradicting the very notion of what a female athlete should be: empowered.

scholarly journals Strong is beautiful(?): A multimodal analysis of strength and beauty in female and male sports commercials

2021 ◽  
Author(s):  
Brooke Ihnat
Keyword(s):  
Female Athletes ◽  
Research Paper ◽  
Media Representations ◽  
Major Research ◽  
Television Commercial ◽  
Male Athletes ◽  
Sport Media ◽  
Multimodal Analysis ◽  
Beauty Myth ◽  
Representations Of Women

Taking inspiration from Naomi Wolf’s The Beauty Myth, this major research paper examines the ways in which strength and beauty are constructed in female and male sports commercials. Building off of themes such as the sport-media complex, encoding and decoding models of communication, media representations of women and post-feminism, this paper is concerned with exposing the disparities between media representations of female and male athletes. Using the Women’s Tennis Association’s “Strong is Beautiful” ad campaign in tandem with AT&T’s “Paul George Strong” ad, the questions that guide this major research paper are: • How does strength act as a reductive concept? • How is the word “beautiful” encoded in the “Strong is Beautiful” ad campaign? • At what level (i.e. connotative or denotative) do the words “strong” and “beautiful” operate in the “Strong is Beautiful” television commercial? • At what level does the word “strong” operate in the “Paul George Strong” television commercial? And finally, what does the “Strong is Beautiful” television commercial and the “Paul George Strong” television commercial communicate about the beauty myth in sport? What do these commercials say about post-feminism in sport? Employing social semiotic theory and multimodal analysis, this paper concludes that strength is applied universally to the female athletes in the “Strong is Beautiful” commercial which solidifies the term as a male standard. As a result, the term has an oppressive connotation when used to describe female athletes thereby contradicting the very notion of what a female athlete should be: empowered.

scholarly journals “There'll Always Be an England”: Representations of Colonial Wars and Immigration, 1948–1968

2001 ◽  
Vol 40 (4) ◽  
pp. 557-584 ◽  
Author(s):  
Wendy Webster
Keyword(s):  
National Identity ◽  
Racial Difference ◽  
Media Representations ◽  
Colonial Rule ◽  
Common Theme ◽  
National Belonging ◽  
Daily Mail ◽  
National Community ◽  
British Colonial ◽  
The 1950S

“In Malaya,” theDaily Mailnoted in 1953, “three and a half years of danger have given the planters time to convert their previously pleasant homes into miniature fortresses, with sandbag parapets, wire entanglements, and searchlights.” The image of the home as fortress and a juxtaposition of the domestic with menace and terror were central to British media representations of colonial wars in Malaya and Kenya in the 1950s. The repertoire of imagery deployed in theDaily Mailfor the “miniature fortress” in Malaya was extended to Kenya, where the newspaper noted wire over domestic windows, guns beside wine glasses, the charming hostess in her black silk dress with “an automatic pistol hanging at her hip.” Such images of English domesticity threatened by an alien other were also central to immigration discourse in the 1950s and 1960s. In the context of the decline of British colonial rule after 1945, representations of the empire and its legacy—resistance to colonial rule in empire and “immigrants” in the metropolis—increasingly converged on a common theme: the violation of domestic sanctuaries.Colonial wars of the late 1940s and 1950s have received little attention in literatures on national identity in early postwar Britain, but the articulation of racial difference through immigration discourse, and its significance in redefining the postimperial British national community has been widely recognized. As Chris Waters has suggested in his work on discourses of race and nation between 1947 and 1963, these years saw questions of race become central to questions of national belonging.

"Militarizacija materinstva" – ženski "naravni poklic" in vélika vojna

2015 ◽  
Vol 55 (2) ◽  
pp. 71-89
Author(s):  
Ana Cergol Paradiž
Keyword(s):  
National Identity ◽  
First World War ◽  
Promotional Material ◽  
World War ◽  
Educational Work ◽  
Female Authors ◽  
The First World War ◽  
Mothers And Children ◽  
Representations Of Women ◽  
First World

With the help of publications, legislation, memoranda and promotional material, this article shows how various actors in the Slovene-speaking area, during the First World War, addressed their mothers, and if also in their cases, the phenomenon of the "militarization of motherhood" was shown, which was typical of other European countries. In the context of the discourse "militarization of motherhood", it analyzes the ways of how female (national) identity was formed. It tries to answer the question of what (patriotic) duties were imposed to women as mothers, for example, if as a result of declining birth rates in that time, even we encountered pronatalistic initiatives, especially those that were advocating social and health protection of (illegitimate) mothers and children. It also analyzes the views on the educational work of mothers at the time when this was, due to the absence of fathers, irregular lessons and the difficult war situation, even more difficult. At the same time, it studies the representations of women as mourning mothers at the deaths of their sons-soldiers. In this context, it establishes that during the war, the motif of a mourning, but brave and proud mother was frequent also in the Slovene press. A separate chapter presents the views of female authors on the topic of motherhood.

scholarly journals “Enwau Prydeinig gwyn?” Problematizing the idea of “White British” names and naming practices from a Welsh perspective

2018 ◽  
Vol 14 (3) ◽  
pp. 251-259
Author(s):  
Sara Louise Wheeler
Keyword(s):  
National Identity ◽  
Indigenous Communities ◽  
Underlying Assumption ◽  
Cultural Community ◽  
Personal Names ◽  
Potential Source ◽  
Source Of Information ◽  
Opening Up ◽  
Naming Practices

Our personal names are a potential source of information to those around us regarding several interconnected aspects of our lives, including our: ethnic, geographic, linguistic and cultural community of origin, and perhaps our national identity. However, interpretations regarding identifiably “White British” names and naming practices are problematic, due to the incorrect underlying assumption of a homogeneity in the indigenous communities of ‘Britain.’ The field of names and naming is a particularly good example of the wide linguistic and cultural chasm between the Welsh and English indigenous ‘British’ communities, and thus the generally paradoxical concept of “Britishness” in its wider sense. In this paper, I will explore names and naming practices which are particularly distinctive to a Welsh context, thus unearthing and opening up for wider debate the hidden diversity within the assumed and imposed category of “White British privilege.”

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