Effects of Food Adverting Directed Toward Children and Adolescences on Food choice and Purchasing Request

The contemporary increase in commercial advertisements growth has either directly or indirectly targeted children and adolescences. This is to change and influence their behaviour toward commercial products and restrain them from their early ages. This study was conducted to examine and determine the effects of Television commercial advertisements directed at children and adolescents on their food choice and purchasing requests, and determining the parents' opinion on the influences of the Ads on their children. This study was implemented through filling-in questionnaires face-to-face with children and their parents in Sulaymaniyah city, Kurdistan Region of Iraq. The results showed that most of the respondent children spend their spare time on-screen viewing, which makes them easily targeted to the contemporary advertising model. Most of the children (82.7%) were watching TV ads. This has significantly influenced children's behavior toward commercialized products, mainly by food and drink advertising (42.10%). Most of the children agreed that they would feel unhappy, sad and disappointed when their demands are refused by the parents, even though they understand the reason for their Parent's denial. Additionally, the results showed that the parents are concerned about the negative impacts of ads on their children's health and habits; hence they mostly agreed that there should be strict government laws and regulations to control ads in Kurdistan region and Iraq.

Strong is beautiful(?): A multimodal analysis of strength and beauty in female and male sports commercials

Taking inspiration from Naomi Wolf’s The Beauty Myth, this major research paper examines the ways in which strength and beauty are constructed in female and male sports commercials. Building off of themes such as the sport-media complex, encoding and decoding models of communication, media representations of women and post-feminism, this paper is concerned with exposing the disparities between media representations of female and male athletes. Using the Women’s Tennis Association’s “Strong is Beautiful” ad campaign in tandem with AT&T’s “Paul George Strong” ad, the questions that guide this major research paper are: • How does strength act as a reductive concept? • How is the word “beautiful” encoded in the “Strong is Beautiful” ad campaign? • At what level (i.e. connotative or denotative) do the words “strong” and “beautiful” operate in the “Strong is Beautiful” television commercial? • At what level does the word “strong” operate in the “Paul George Strong” television commercial? And finally, what does the “Strong is Beautiful” television commercial and the “Paul George Strong” television commercial communicate about the beauty myth in sport? What do these commercials say about post-feminism in sport? Employing social semiotic theory and multimodal analysis, this paper concludes that strength is applied universally to the female athletes in the “Strong is Beautiful” commercial which solidifies the term as a male standard. As a result, the term has an oppressive connotation when used to describe female athletes thereby contradicting the very notion of what a female athlete should be: empowered.

Strong is beautiful(?): A multimodal analysis of strength and beauty in female and male sports commercials

Taking inspiration from Naomi Wolf’s The Beauty Myth, this major research paper examines the ways in which strength and beauty are constructed in female and male sports commercials. Building off of themes such as the sport-media complex, encoding and decoding models of communication, media representations of women and post-feminism, this paper is concerned with exposing the disparities between media representations of female and male athletes. Using the Women’s Tennis Association’s “Strong is Beautiful” ad campaign in tandem with AT&T’s “Paul George Strong” ad, the questions that guide this major research paper are: • How does strength act as a reductive concept? • How is the word “beautiful” encoded in the “Strong is Beautiful” ad campaign? • At what level (i.e. connotative or denotative) do the words “strong” and “beautiful” operate in the “Strong is Beautiful” television commercial? • At what level does the word “strong” operate in the “Paul George Strong” television commercial? And finally, what does the “Strong is Beautiful” television commercial and the “Paul George Strong” television commercial communicate about the beauty myth in sport? What do these commercials say about post-feminism in sport? Employing social semiotic theory and multimodal analysis, this paper concludes that strength is applied universally to the female athletes in the “Strong is Beautiful” commercial which solidifies the term as a male standard. As a result, the term has an oppressive connotation when used to describe female athletes thereby contradicting the very notion of what a female athlete should be: empowered.

Introduction

This introduction describes a forty-second television commercial for Prudential pension plans in order to illustrate music’s ability to convey complex cultural meanings. Music encodes values, people’s cherished beliefs about the world they live in; it is an entertainment, one of life’s great pleasures. But it also penetrates deep into society, culture, and identity. Placing equal emphasis on music as real-time performance and the processes of creative imagination in music, the second edition of this VSI has been almost completely rewritten to reflect the major transformations of music that have resulted from digital technology and from globalization.

Indonesian Tourists’ Perception regarding Singapore’s Tourism Television Commercial

The research aimed to highlight the impact of the television commercial (TVC) on Indonesians’ perceptions regarding tourism in Singapore and their behavioral intention to visit Singapore. The research had five variables: hospitality and comfort/security, infrastructures and superstructures, cultural and natural attractions, perceived values, and behavioral intention. It utilized a quantitative method. About 267 samples were collected using a random sampling method. Data analysis was drawn from the mean difference for each variable. The findings indicate that the TVC has positive impacts on the studied variables. The result implies that understanding tourists’ perceptions about Singapore as a travel destination will help the stakeholders to formulate appropriate marketing strategies and position it as a destination choice. However, further research needs to highlight how each variable influences tourists’ behavioral intention to revisit Singapore.

KONSTRUKSI MITOS DAN IDEOLOGI DALAM TEKS IKLAN KOMERSIAL TELEVISI, SUATU ANALISIS SEMIOLOG

This research uses Roland Barthes semiology to reveal the myth and ideology constructed in television commercial advertisement. The study tries to explain how the product consumed and used, works ideologically, by observing thedynamicrelationship between thesignifierand the signified in thebroadcast commercialproducttext.This research focuses its area of concern in the motorcycle product advertisement aired on television and completed with direct interview with membersofmotorcommunityofMakassarIndonesia.The result indicates that commercial television advertising media in Indonesia does not emphasize the meaning of denotation (the benefits of the product), but it emphasizes the symbolic sign which represents a simulacrum reality. The true meaning of the current human life is much determined by the relationshipestablishedbetweenthemanandthecommercialproducts.Product serves from time to time as a symbol of social identity. Commercial advertisementworksasasimulacrumthatconsistsinmakingproductimpression and images constructed in human mind become natural and reasonable though aroundanambivalentreality.

KAJIAN DROMOLOGI DALAM IKLAN TVC OBAT SAKIT KEPALA BODREX - TERUS MENANGKAN HARIMU! TAHUN 2017

Abstrak: Kecepatan informasi membawa manusia ke dalam sebuah kondisi kesaling terhubungan terus menerus antara seluruh jaringan komunikasi dan informasi. Kondisi aliran banyaknya arus informasi yang menerpa kita setiap saat yang demikian dikenal sebagai schizophrenia baru. Keberadaan iklan tidak hanya menampilkan realitas yang merayakan kecepatan informasi dalam masyarakat mengagung-agungkan kecepatan, namun iklan juga memegang peran penting dalam menularkan nilai-nilai ekstasi kecepatan (dromos) melalui nilai-nilai keseketikaan/instant yang dibawanya. Fenomena pengagungan kecepatan dalam iklan menarik untuk ditelisik lebih dalam, tentang cara-cara iklan tersebut dalam menyampaikan bujukan solusi keseketikaan yang ditawarkan kepada calon konsumennya. Melalui pendekatan beberapa teori seperti Dromologi, Simulasi dan Hiperealitas, serta teori Kuasa. Serial iklan TVC (Television Commercial) produk obat sakit kepala Bodrex sebagai market leader yang disiarkan pada rentang tahun 2017 dipilih menjadi studi kasus dalam membedah nilai-nilai dromologi pada iklan tersebut. Dari analisis iklan tersebut, ditemukan cara-cara rayuan kepada konsumen yang dipilih melalui pendekatan dromologi yang dilihat dari konsep solusi instan/kesegeraan. Kata kunci: Dromologi, Iklan bodrex, Hiperealitas, Hegemoni

Intertextuality of Political Discourse in Germany (on the Example of “Political Ash Wedfnesday”)

The article is devoted to the role of intertext in public speeches of politicians of the Christian Social Union in Bavaria within the framework of the “political ash Wednesday”. On the example of the speeches of M. Söder, A. Scheuer and M. Blume in 2018, the relationship between the type of intertext and its pretext, on the one hand, and the speaker’s intention, on the other, was analyzed. As a result of the analysis of 23 intertextual inclusions, four intentions were revealed, among which (48 %) criticism of political opponents (SDPG, “The Greens”, AfD, “Free Voters”) prevails. Quotes from representatives of these parties, political slogans, a paraphrase of the name of the eco-movement and a quote from an artist are used to express it. As the intertextual analysis showed, to verbalize the second intention (appeal to authoritative opinion and emphasize the continuity of the party course), the former chairman of the CSU F. J. Strauss is cited, while the third intention (opposing Bavaria to the rest of Germany) is implemented using a quote from the Bavarian anthem, a paraphrase of a television commercial and quotations from a literary work. In addition, the authors found that the fourth intention (emphasizing the dialogic nature of communication with ordinary people) is found only in M. Söder’s speech in the form of a retelling of his dialogues with ordinary citizens.