The Determinant of Pedestrian's Unsafe Behaviors in Urban Traffic System — An Empirical Analysis Based on the Theory of Planned Behavior (TPB)

2009 ◽  
Author(s):  
Aiguo Li ◽  
Qiyuan Peng ◽  
Lu Zhang ◽  
Jianhong Huang
Keyword(s):  
Theory Of Planned Behavior ◽  
Empirical Analysis ◽  
Planned Behavior ◽  
Urban Traffic ◽  
Traffic System ◽  
Unsafe Behaviors

scholarly journals The Research of Tripartite Collaborative Governance on Disorderly Parking of Shared Bicycles Based on the Theory of Planned Behavior and Motivation Theories—A Case of Beijing, China

2019 ◽  
Vol 11 (19) ◽  
pp. 5431 ◽  
Author(s):  
Daozhi Zhao ◽  
Di Wang
Keyword(s):  
Sustainable Development ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Travel Demand ◽  
Collaborative Governance ◽  
Urban Traffic ◽  
Internet Technology ◽  
The Sustainable Development ◽  
Governance Model ◽  
Beijing China

With the maturity of mobile payments and internet technology, a new type of travel mode, shared bicycles, was brought out by China’s urban transport under the impetus of “the last mile” travel demand. Although convenient travel has been achieved by using shared bicycles, the resulting problems such as disorderly parking and the deposition of bicycles could severely influence urban traffic order and impede the sustainable development of shared bicycles. Based on the quasi-public goods property of shared bicycles, this article established a management system for the tripartite collaborative governance of disorderly bicycle parking by virtue of regulating the bicycle parking behavior of users, the promoting of multiple propaganda and macro-institutional controls of the government, and acquiring technique support of enterprise “entry settlement”. Furthermore, considering the influence on the governance effect of user conduct, a structural model for guiding users to regulate bicycle parking to guarantee the governance effect by adopting material incentive and spiritual motivation was established via the utilization of the theory of planned behavior and motivation theories, and multiple hypotheses were also proposed. In this article, users of shared bikes in Beijing, China were selected as the research objects, and a questionnaire survey was adopted as the empirical research method. In addition, the governance validity on disorderly parking of the collaborative governance model was tested via hierarchical regression analysis after the collection and analysis of the factors influencing bicycle parking behavior of users. The obtained results show that the tripartite collaborative governance model could enhance the regular parking consciousness of users and improve the governance effect of disorderly parking. The research conclusion of this article could provide feasible suggestions for the governance of bicycle disorderly parking and propel the sustainable development of shared bicycles.

scholarly journals An empirical analysis of the moderating effect of consumer skepticism between social value orientations and green advertising effectiveness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Ali ◽  
Umar Hassan ◽  
Ishamuddin Mustapha ◽  
Sharina Osman
Keyword(s):  
Theory Of Planned Behavior ◽  
Empirical Analysis ◽  
Planned Behavior ◽  
Advertising Effectiveness ◽  
Activation Model ◽  
Content Type ◽  
Green Advertising ◽  
Consumer Skepticism ◽  
Prosocial Orientation ◽  
The Relationship

Purpose The purpose of this study is to add a reliable factor that can contribute theoretically and methodologically to explain prosocial and proself behaviors. The study also signifies that green advertising approaches enable the consumer to develop an intention for green purchases. The basic idea is to investigate consumer social orientations and align them with green advertising initiatives to elicit the desired response as green purchase to manifest environmentally conscious behavior. Design/methodology/approach The empirical analysis is based on data collection through questionnaires. Data is analyzed through structural equation modeling to assess the relationship of constructs. Findings The results of the study are empirically drawn through the measurement of relationships among consumer skepticism and the effectiveness of green advertising initiatives. Mediation of proself and prosocial orientation exists for public self-awareness but does not exist for benefit distance. Consumer skepticism moderates the relationship between prosocial orientation and green advertising effectiveness (GAE) but has no moderation between proself orientation and GAE. Originality/value The limitation of conventional prosocial theory does not explain the environmental behaviors driven by proself orientations. Hence, the addition of factors such as public awareness and social benefit distance coupled with signaling theory with foundations on theory of planned behavior and norm activation model to explain environmental conservation add an element of originality to the existing literature. Contribution to Impact The contribution of this study is the incorporation of social orientations as the antecedent for consumer behavior in an environmental context particularly as a response to green advertising initiatives to purchase green products. The use of theory of planned behavior in conjunction with the norm activation model and signaling theory adds to the literary bank.

scholarly journals Modeling Acceptance of Electric Vehicle Sharing Based on Theory of Planned Behavior

2018 ◽  
Vol 10 (12) ◽  
pp. 4686 ◽  
Author(s):  
Kai Zhang ◽  
Hongwei Guo ◽  
Guangzheng Yao ◽  
Chenggang Li ◽  
Yujie Zhang ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Electric Vehicle ◽  
Planned Behavior ◽  
Structural Equation ◽  
Combustion Engine ◽  
Subjective Norm ◽  
Influential Factors ◽  
Urban Traffic ◽  
Policy Support ◽  
Positive Effects

The electric vehicle (EV) is a kind of innovation helping to address the issue of climate change and conventional energy consumption, compared to internal combustion engine vehicles. Electric vehicle sharing is a new way to promote the market penetration of electric vehicles due to its convenience and economy. Aiming to provide a more profound understanding of the influential factors in the acceptance of electric vehicle sharing, a structural equation model is proposed based on the theory of planned behavior as the policy environment has been added as prepositive variable. The data about the travelers’ perspective of electric vehicle sharing are acquired from questionnaires in Beijing. The results indicate that the perceived behavioral control is the primary factor with positive contributions to EV-sharing acceptance. Subjective norm, ranking second, is also proven to exert a significant positive effect on EV-sharing acceptance. The results also reveal the insignificant relationship between the attitude towards behavior and sharing acceptance, which is consistent with relevant research. Moreover, the significant positive effects of policy support on attitude and subjective norm are demonstrated. Finally, strategies to promote electric vehicle sharing are proposed, including providing more accessible resources (charging facility, service station), improving social pressure (free trial, sharing atmosphere), and strengthening policy support (financial support, legal guarantee). This study can give a better understanding of the acceptance of EV sharing and the strategy to promoting EV sharing in urban traffic.

Using the Theory of Planned Behavior to Predict Faking in Selection Exercises Varying in Fidelity

2018 ◽  
Vol 17 (3) ◽  
pp. 155-160 ◽  
Author(s):  
Daniel Dürr ◽  
Ute-Christine Klehe
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Predictive Validity ◽  
Group Discussion ◽  
Role Play ◽  
Selection Procedure ◽  
High Fidelity ◽  
Selection Research ◽  
Play Group

Abstract. Faking has been a concern in selection research for many years. Many studies have examined faking in questionnaires while far less is known about faking in selection exercises with higher fidelity. This study applies the theory of planned behavior (TPB; Ajzen, 1991 ) to low- (interviews) and high-fidelity (role play, group discussion) exercises, testing whether the TPB predicts reported faking behavior. Data from a mock selection procedure suggests that candidates do report to fake in low- and high-fidelity exercises. Additionally, the TPB showed good predictive validity for faking in a low-fidelity exercise, yet not for faking in high-fidelity exercises.

Using the Theory of Planned Behavior to Explore Pediatric Heart Transplant Recipients’ Dietary Behavior

2018 ◽  
Vol 25 (2) ◽  
pp. 43-52
Author(s):  
Jo Wray ◽  
Claire Orrells ◽  
Helen Latch ◽  
Michael Burch
Keyword(s):  
Theory Of Planned Behavior ◽  
Heart Transplantation ◽  
Planned Behavior ◽  
Vegetable Consumption ◽  
Graft Loss ◽  
Dietary Behaviors ◽  
Food Groups ◽  
Tpb Model ◽  
Eating Fruit ◽  
End Stage

Abstract. Heart transplantation is the treatment of choice for children with end-stage heart disease. Coronary artery vasculopathy is, however, a significant morbidity and leading cause of late graft loss, and hyperlipidemia a risk factor for its development. Improving diet in this population could have important benefits for patients. We wanted to understand what influences decisions about food intake in this patient group. Dietary intentions and behavior were examined using a questionnaire based on the Theory of Planned Behavior (TPB) with 67 children who had undergone heart transplantation at least 12 months previously. The TPB model was significant for both healthy and unhealthy dietary behaviors, explaining 55% and 38% of the variance, respectively. Ten percent of children reported not eating any fruit and/or vegetables in the previous week and only 29% reported eating fruit and/or vegetables every day. The Theory of Planned Behavior provides a framework for explaining some specific dietary behaviors related to individual food groups in children who have undergone heart transplantation. These preliminary data support using this approach to inform the development of interventions to improve fruit and vegetable consumption but the approach may be less useful for explaining and developing interventions to reduce the consumption of unhealthy foods.

Sign in / Sign up

Export Citation Format

Share Document