Narrative metaphors in Polish perfumery discourse

2019 ◽  
Vol 6 (2) ◽  
pp. 221-246
Author(s):  
Magdalena Zawisławska
Keyword(s):  
Metaphor Analysis ◽  
Verbal Metaphor

Abstract The Polish perfumery discourse is permeated with various kinds of metaphors, starting with lexicalized metaphorical terms, e.g., nuta “note”, to creative, extended, and elaborated metaphors, e.g., Intensywnie doprawiony przedpokój prowadzi do cytrusowegosalonu, który jak dla mnie mógłby zajmować trochę mniej miejsca, bo najbardziej wartościowa jest kuchnia – serce domu! “Intensively flavored entrance hall leads to the citrus salon, which for me could be smaller because the most valuable is the kitchen – the heart of a home!” This paper concentrates on a specific type of verbal metaphor, used quite often in the Polish perfumery discourse, called narrative metaphor. Such narrative metaphors can encompass extensive fragments of a discourse or even a whole text. This study describes the triggers of narrative metaphors in perfumery discourse and emphasizes the importance of reference in such metaphor analysis.

Conceptual metaphor and media bias: a critical metaphor analysis of British and American mainstream media reports on the Hong Kong riots

2021 ◽  
Vol 17 (2) ◽  
pp. 325-339
Author(s):  
Xuan Ji
Keyword(s):  
Hong Kong ◽  
Comparative Analysis ◽  
Conceptual Metaphor ◽  
Media Bias ◽  
Metaphor Analysis ◽  
Mainstream Media ◽  
Critical Metaphor Analysis ◽  
Media Reports

Abstract This article makes a comparative analysis of the use of metaphors in the Hong Kong riot reports by British and American mainstream media. The analysis reveals the conceptualization process of events and finds that the use of metaphors is mainly concentrated in the war domain, the flare domain, and the natural forces domain.

Brexit and the Myth of Grandeur

2020 ◽  
Author(s):  
Alma-Pierre Bonnet
Keyword(s):  
European Union ◽  
United Kingdom ◽  
Political Rhetoric ◽  
The European Union ◽  
Metaphor Analysis ◽  
European Project ◽  
The United Kingdom ◽  
Fertile Ground ◽  
Critical Metaphor Analysis ◽  
Political Ground

The decision by the United Kingdom to leave the European Union came as a shock to many. A key player during the referendum campaign was the Vote Leave organisation which managed to convince people that they would be better off outside the European project. Their success was made all the easier as Euroscepticism had been running deep in the country for decades. It is on this fertile ground that Vote Leavers drew to persuade people of the necessity to leave. Using critical metaphor analysis, this paper examines the way Vote Leavers won the argument by developing three political myths, which, once combined, conjured up the notion of British grandeur. Drawing on Jonathan Charteris-Black’s seminal works on the relation between metaphors and the creation of political myths in political rhetoric, this paper posits that the Brexit debate was not won solely on political ground and that the manipulative power of metaphors may have also been a key element. This might explain the current political deadlock, as political solutions might not provide the answers to the questions raised during the campaign.

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