The Metaphor in the Conceptualization of Innovation in Lim Kok Wing's Writings

The concept of innovation is prevalent and has been discussed in varied disciplines and published in various documents, such as educational magazines, books, and blogs. One example of such documentation is the writing on innovation by the late Tan Sri Dr Lim Kok Wing, compiled in a book titled "The Future is Coming". In education, innovation is required to transform the education system to prepare future generations for an innovation-driven economy. This study examined the concept of innovation using metaphorical expressions in writing on innovation in education. Specifically, it aimed to unravel the metaphor in the writings and to examine how the unravelled metaphors reflect the conceptions of innovation in education. In total, 42 written texts on innovation were included as data of the study. The data were analyzed based on Lakoff and Johnson's Conceptual Metaphor Theory. The findings of the study revealed seven salient conceptual metaphors underlying the expressions related to innovation in education. These metaphors involve the mappings of the source domains of JOURNEY, WAR, OBJECT, HUMAN BEING, SPORT, BUILDING, and FORCE to the target domain of INNOVATION. The unravelled metaphors underlying the writings on innovation suggest that innovation is conceived as a long process, which requires careful planning. The findings of the study provide insights into how innovation is conceived using metaphor, reflecting the ideas of a renowned brainchild of innovation in education in Malaysia, Lim Kok Wing.

TEACHING ACADEMIC WRITING IN ENGLISH TO STUDENTS OF ECONOMICS THROUGH CONCEPTUAL METAPHORS

The article addresses EFL students’ academic writing competence by fostering and evaluating their writing practices through conceptual metaphors. The research dataset comprised 102 Russian students majoring in economics. The students received the instruction based on the framework of the Conceptual Metaphor Theory during their EAP, ESP and EMI courses in economics. Metaphor Identification Procedure VU University Amsterdam (MIPVU) and the method of metaphoric modeling were used to assess EFL writing competence in economic knowledge domains – knowledge of terms and specific concepts, represented as conceptual metaphors. The statistical analysis did not show significant changes in the writing competence level of students when their EAP and ESP writing was compared. However, statistical differences were revealed in the use of metaphors when the students progressed from their EAP to EMI course and from their ESP to EMI course. The qualitative analysis demonstrated main differences within the conceptual metaphor domains in ESP and EMI writing. On the whole, the results reported here suggest the dynamics of FL writing competence of the Russian students specializing in economics when attending an EAP course, an ESP course and an EMI course in economics at the university.

EXPERIENCES MADE OF WOOL: VISUAL AND VERBAL METAPHORICAL RECONCEPTUALIZATION IN ADOPTION AND FOSTER CARE NARRATIVES

This paper aims at exploring adoption and foster care discourse (AFD) so as to uncover the role of multimodal novel metaphor, and the resulting ad hoc concepts, in (re)addressing (AF) narratives. It specifically focuses on the picture book Speranza’s Sweater (Pusey and Mello, 2018), and the extended conceptual metaphor a life story (of a child [in adoption or foster care]) is a sweater, as well as the net of minor related metaphors. These are analysed following Romero and Soria’s (1997, 2005a, 2007, 2014 and 2016) as well as Forceville (1994, 2008)’s frameworks on, respectively, novel and multimodal metaphors. Dictionaries, thesauri, corpus-assisted tools, as well as close reading/viewing will inform the delineation of source and target domains. The paper illustrates and concludes the cognitive power of multimodal creative choices in relation to (AFD) to integrate children’s past, present, and future experiences, while strengthening their sense of identity and belonging.

Analysis of Conceptual Metaphors in Deutschewelle Newspaper based on the Perspective of Linguistic Relativity

Generally, metaphor is a language style that is often used as a form of creativity in communicating. However, the wider scope of the use of metaphors has led to interference from other aspects, one of which is the cultural aspect. Cultural aspect is considered to play an important role in shaping the way each individual perceives something. To prove this perspective, this study aims to identify whether the use of metaphors can be influenced by culture, when compared to the perspective of linguistic relativity. The object of this research was discourse text in Deutchewelle newspapers in Indonesian and German. The 5-Step Metaphor Analysis Method was used in this research. From the results of the meaning analysis that has been done, it shows that there is a conceptual metaphor use which is influenced by cultural aspect. This means that the use of metaphors based on the perspective of linguistic realativity is acceptable.

Metaphor Variation in Economic Discourse

This integrated cognitive-discourse study looks at the role of context in the variation of conceptual metaphor in economic discourse, which abounds in metaphors. The study is motivated by a general current interest in situational aspects of metaphorical conceptualisation in different professional discourses. The first research question is to test the relevance of metaphor variation for economic discourse and to investigate conceptual evolution of biological, mechanical and path/journey metaphors in this discourse type. Another research question is to determine particular types of context and contextual factors inducing metaphor variation in economic texts. The theoretical framework of the study is formed by the seminal theories of conceptual metaphor, conceptual evolution, knowledge framing and recent abundant research sharing an integrated cognitive-discourse approach to studying metaphor. The investigation revealed the salience of metaphor variation for economic discourse in a broad social context of its production: scientific, technological, career development, and discrimination at work contexts. The study adds to the understanding of the role contextual factors play in metaphorical meaning making and processing discourse. It can also have implications for further metaphor investigation in different professional discourses. Awareness of metaphor variation mechanisms in meaning making can also be instrumental in English for Specific Purposes pedagogy.

Zoltán Kövecses, Extended Conceptual Metaphor Theory, Cambridge: Cambridge University Press 2020, ss. 196

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Reframing Reality of Online Learning on the Basis of Internet Memes

The paper sets out to investigate the interplay between image and text with reference to chosen cognitive models in order to pinpoint the image of distance learning during the COVID-19 pandemic. The bilateral nature of memes will be discussed in relation to the cognitive linguistics framework, in particular the Conceptual Metaphor Theory (CMT) (Lakoff and Johnson 1980, Kovecses 2002, Forceville 1996, 2008, 2009), Frame Semantics (Fillmore 1988) construal (Langacker 1987, 2008), blending theory (Fauconnier and Turner 2002), Discourse Viewpoint Space (Dancyngier and Vandelanotte 2017).

CONCEPTUALISATIONS OF ANGER IN ENGLISH IDIOMS. AN ANALYSIS BASED ON THE EXTENDED CONCEPTUAL METAPHOR THEORY

The article combines the approach to idiom classification according to Langlotz (2006) and the recently suggested analytical framework for figurative language analysis known under the name of the Extended Conceptual Metaphorical Theory (Kovecses 2020). The aim of the article is to identify some of the conceptual pathways of ANGER idioms in English. The analysis of 37 idioms for expressing ANGER revealed that both metaphorical (e.g. go through/hit the root) and metonymic (e.g. make someone's hackles rise) motivations play a crucial role in the transparency of the idiomatic meaning. It was also concluded that three image schemas in particular play a crucial role in metaphorical idioms for expressing the concept of ANGER in English: ACTIVITY IS MOTIO N, INTENSITY OF ACTIVITY IS HEAT and ANGER IS HEAT. However, contrary to the HEAT element, which is particularly salient in linguistic metaphors for expressing ANGER (e.g. kindle the wrath), it is the MOTION element which plays the crucial role in the conceptualizations of ANGER in idioms in English (e.g. go through/hit the roof, flip the lid, fly off the handle).