Multidimensionality, dynamicity, and complexity

Terminology ◽  
2020 ◽  
Vol 26 (2) ◽  
pp. 237-264
Author(s):  
Na Jiang ◽  
Xiangqing Wei

Abstract With the cognitive shift since the 1990s, metaphorical terms have become a recurrent theme in terminological studies. However, how they actually function in science communication has not been fully explored. The issue becomes more pressing today since the exponential expansion of knowledge has heightened our awareness of the need for new designations. And the metaphorical approach is often an economic choice. To gain more insights into the mechanism of metaphorical terms, the authors of the present study will reexamine their functional peculiarities by looking at their linguistic, cognitive and communicative facets respectively. The multidimensional functions of metaphorical terms as exemplified by those in economics are described in detail. More importantly, their dynamic functional potentialities as well as the interplay among them are further discussed.

2018 ◽  
Vol 15 (2) ◽  
pp. 252-270
Author(s):  
Amy Sargeant

The article addresses debates around the introduction of commercial television in Britain, conducted in Parliament, lobby groups, the advertising trade press and broader cultural commentary. It notes that the boundaries between these interest groups were porous. The article refers to sample advertisements produced by agencies in anticipation of the 1955 launch of ITV in London and other regions thereafter, setting advertisers' initial caution against the bullishness subsequently checked by the 1962 report of the Pilkington Committee. ‘Americanisation’ is identified as a recurrent theme of anxiety, and advertising as a symptom of it, prompting complaints on both sides of the Atlantic. Many of the production strategies anticipated experimentally in the 1950s are with us still, as are concerns regarding differentiation of advertisements from programme content, advertisements' target audiences and commodities advertised on television. For legislators and advertisers alike, print media provided a model for imitation more often than did cinema. Competition between old and new platforms for advertisements – then as now – is identified as an opportunity for mutual advantage rather than displacement.


2018 ◽  
Vol 8 (1) ◽  
pp. 49-66
Author(s):  
Monika Szuba

The essay discusses selected poems from Thomas Hardy's vast body of poetry, focusing on representations of the self and the world. Employing Maurice Merleau-Ponty's concepts such as the body-subject, wild being, flesh, and reversibility, the essay offers an analysis of Hardy's poems in the light of phenomenological philosophy. It argues that far from demonstrating ‘cosmic indifference’, Hardy's poetry offers a sympathetic vision of interrelations governing the universe. The attunement with voices of the Earth foregrounded in the poems enables the self's entanglement in the flesh of the world, a chiasmatic intertwining of beings inserted between the leaves of the world. The relation of the self with the world is established through the act of perception, mainly visual and aural, when the body becomes intertwined with the world, thus resulting in a powerful welding. Such moments of vision are brief and elusive, which enhances a sense of transitoriness, and, yet, they are also timeless as the self becomes immersed in the experience. As time is a recurrent theme in Hardy's poetry, this essay discusses it in the context of dwelling, the provisionality of which is demonstrated in the prevalent sense of temporality, marked by seasons and birdsong, which underline the rhythms of the world.


1984 ◽  
Vol 5 (4) ◽  
pp. 51-54
Author(s):  
Florence E. Babb ◽  
Gabriela Nunez
Keyword(s):  

1986 ◽  
Author(s):  
Harland Wm. Whitmore
Keyword(s):  

1970 ◽  
Vol 10 (2) ◽  
pp. 310-322
Author(s):  
Aan Herdiana

Islamic Communication and Broadcasting or commonly known as KPI, as one of the majors in Islamic colleges, must have an identity. Basically, the KPI’s scientific design can not be separated from two things, first, at the scientific level, the device is able to make science communication and science propaganda as the basis of activity design and the movement of Islamic broadcasting through various paradigmatic, theoretical, and methodological approaches. This is what is referred to as the ability of theoretical understanding (knowledge-based capability). Second, at a practical level, facilitating the growth of capabilities that could be the foundation undergraduate professional competence of KPI. Komunikasi dan penyiaran Islam atau yang biasa dikenal dengan KPI, sebagai salah satu jurusan di perguruan tinggi agama Islam, harus mempunyai identitas. Pada dasarnya desain keilmuan KPI tidak terlepas dari dua hal, Pertama, di level keilmuan, mampu menjadikan perangkat ilmu komunikasi dan ilmu dakwah sebagai basis dari desain aktivitas dan gerakan penyiaran Islam melalui berbagai pendekatan paradigmatik, teoritik, dan metodologis. Inilah yang disebut sebagai kemampuan pemahaman teoretik (knowladgebased capability). Kedua, di level praktis, memfasilitasi tumbuh kembangnya kemampuan yang dapat menjadi pijakan kompetensi profesi sarjana KPI.


2018 ◽  
Vol 50 (1) ◽  
pp. 71-82
Author(s):  
Stephen K. Donovan

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