A Preliminary Bibliography: Images of Women in the Media, 1971–76

1976 ◽  
Vol 3 (4) ◽  
pp. 121-123
Author(s):  
Virginia Elwood
Keyword(s):  
1970 ◽  
pp. 10
Author(s):  
Samira Aghacy

Despite changes emerging in contemporary society regarding women's role and contributions, the images of women represented in the media have not reflected these changes sufficiently enough. Women have generally been presented within the restrictive mold of domesticity and subservience reinforcing traditional roles andbehaviors where a woman is defined in relation to men who see her within the framework of marital, maternal and sexual roles.


Sociology ◽  
1979 ◽  
Vol 13 (3) ◽  
pp. 563-564
Author(s):  
Janice Winship
Keyword(s):  

Comunicar ◽  
2013 ◽  
Vol 21 (41) ◽  
pp. 105-114 ◽  
Author(s):  
Marián Navarro-Beltrá ◽  
Marta Martín-Llaguno

The media in general, and advertising in particular, are considered as important agents of socialization, including genderrelated issues. Thus the legislator has focused on the regulation of the images of women and men in advertisements. However, regulations prohibiting sexist advertising in Spain pay specific attention to audiovisual media. The objective of this study is to check whether this unequal interest also takes place in academic research. This paper analyzes the differences in the scientific literature (national and international) on the sexism in advertising depending on the media. Specifically we examine the methodology, techniques and ways to measure concepts. In order to do this, we conduct a systematic review of studies on gender and advertising published in Spanish or English between 1988 and 2010 in seven databases Spanish (Dialnet, Compludoc, ISOC), or international (Scopus, Sociological Abstracts, PubMed and Eric).The main results of the 175 texts analyzed show that, unlike legislative controls, the academy has studied mainly sexism in advertising in print media, although interest by analysis of the treatment of gender in the discourse of advertising audiovisual seems to be increasing. Los medios de comunicación en general, y la publicidad en particular, son considerados importantes agentes de socialización, incluso en temas relacionados con el género. No en vano el legislador se ha preocupado por la regulación de las imágenes de mujeres y hombres trasmitidas en los anuncios. Sin embargo, las normativas que prohíben la publicidad sexista en España prestan específica atención a los medios audiovisuales en detrimento del resto. En este escenario, el objetivo del presente trabajo es comprobar si este dispar interés según soporte se reproduce en la investigación. Así, se consideran las diferencias en la producción científica (nacional e internacional) sobre el sexismo publicitario en función del medio de comunicación observando específicamente la metodología, las técnicas y la forma concreta de medir este concepto en los artículos. Para ello se realiza una revisión sistemática de los estudios sobre publicidad y género publicados en español o en inglés entre 1988 y 2010 indexados en siete importantes bases de datos españolas (Dialnet, Compludoc, Isoc) e internacionales (Scopus, Sociological Abstracts, PubMed y Eric). A partir del análisis de los 175 textos seleccionados, los resultados apuntan que, a diferencia de los controles legislativos, la academia ha estudiado mayoritariamente el sexismo publicitario en los medios impresos, aunque el interés por el análisis del tratamiento de género en los discursos publicitarios audiovisuales parece irse acrecentando.


1970 ◽  
pp. 30-31 ◽  
Author(s):  
Amina Khamiz Al-Dahery

Women of the UAE are rarely represented in the media except on some occasions such as the celebration of National Day. Few programs are aired on TV. and even fewer pages cover women's issues in the press though, educated UAE women are interviewed in the mass media for propaganda purposes. The general absence of women from television and the media can be attributed to the fact that the UAE mass media import almost all their programs, and that social traditions preventwomen from making appearances in the mass media.


2015 ◽  
Vol 4 (2) ◽  
pp. 690
Author(s):  
Rabia Ali ◽  
Saira Batool

<p>Stereotypical portrayal of women through images and text in the media has been discussed and debated widely across the globe. The area remains relatively under published in the context of the third world especially Pakistan. To fill this gap this paper is an attempt to examine the role of the media in creating gender identities. Data for this study comes from selected English language newspaper namely “THE NEWS”. Discourse analysis of text and images - the most common way of producing and transmitting social meaning attached to social realities was employed to interpret of the data. The data reveals that the images and text produced through the media are biased, patriarchal and they reinforce male hegemony and control over women’s bodies and their minds. By doing this the media is strengthening the existing power structure of the Pakistani society. The images of women produced are those of victims of violence both domestic and public, sex objects, passive, dependent, weak and engaged in domestic roles. Consequently, standard images of feminity are idealized and normalized in the real world. Such practices act as barrier for women to escape traditional gender roles and expectations. The study argues that such images reinforce stereotypical roles and hence promote gender inequality instead of emancipation.</p>


2014 ◽  
Vol 18 ◽  
Author(s):  
Dawn S. Opel

In social media communities dedicated to women's leisure reading and literary fandom, images of women engaged in the act of reading circulate prominently. These images—created and uploaded to fan sites by the fans themselves—have recurring characteristics: the woman often holds a leather-bound book, wears romanticized, neo-Victorian dress, and has exaggeratedly feminine, sexualized features. These representations are not of actual members of the community but rather fictive, collected, circulated, and commented upon in a communal act of identity construction. This gendered visual representation of the literate self provides a performance of a double movement in postfeminist culture: a broadcasting of discourses that is empowering (participatory digital cultural production around literature) and yet promotes a cultural context for reinforcement of conventional gender norms. To demonstrate this double movement, I utilize a case study of these self-representational fan images, collected over a year on a Facebook group page for fans of 19th-century British literature and filmic adaptations. These images and their circulation are then analyzed via a two-pronged double movement theoretical framework. First, feminist media scholarship helps explain the empowering aspects of the new media creation of the reader selfie. Second, gender performance uncovers how these repeated sexualized images of women readers reentrench conventional, hyperfeminine, and sexualized gender roles. Double movement takes place in contemporary women leisure readers' lives, and the media-led postfeminist cultural movement offers a depoliticized, self-indulgent path toward youth and beauty at the expense of institutional or social change.


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