Advancing development projects through mega-events: the 2010 football World Cup and bus rapid transit in South Africa

2017 ◽  
Vol 40 (4) ◽  
pp. 428-444 ◽  
Author(s):  
Astrid Wood
Author(s):  
Prince D. Ugo

This study evaluated commuter uptake of the bus rapid transit (BRT) system in Cape Town,South Africa. As a stated preference survey was not carried out prior to the launch of the new BRT system in the City of Cape Town, it became difficult to assess commuters’ preferences,which would have provided City policymakers and planners with an understanding of customer satisfaction of the proposed bus service. The commuting trend of the BRT system in the City indicates that tickets sales and utilisation by commuters is gradually picking up, but one would have expected high commuter engagement in terms of the modernity profile of the BRT system. This study investigated commuters’ (n = 260) satisfaction levels with 30 service quality variables on a self-rated questionnaire, using quantitative research methodology.The study result showed that passengers were not satisfied with the transport fare and the availability or accessibility of ticket sales outlets. In the context of this study, this result implies that the ‘responsiveness and affordability’ variable of the service quality dimensions should be an area of interest and review to City of Cape Town policymakers and planners. Service quality trends in public transport were also highlighted.


2016 ◽  
Vol 3 (2) ◽  
pp. 200-210 ◽  
Author(s):  
Clare Bartels ◽  
Tracy Kolbe-Alexander ◽  
Roger Behrens ◽  
Sharief Hendricks ◽  
Estelle V Lambert

2016 ◽  
Vol 14 (1) ◽  
pp. 217-227 ◽  
Author(s):  
Kgaugelo Sammy Boya

Transport forms the heartbeat of the economy, not only in South Africa but also globally. Over time the South African government has invested a great deal of resources in transport projects such as taxi recapitalization rail technology as well as bus rapid transit (BRT). The BRT project has been a point of discussion in terms of the value which it can bring to key stakeholders, particularly to commuters and the country’s economy at large. BRT is basically an urban public bus transport strategy which seeks to alleviate congestion, mostly in the Metropolitan areas. In this paper the significance of the BRT strategy is highlighted as this may guide future public transport project investment. As a strategic move, the decision for government to roll out BRT is evaluated in terms of blue ocean strategy (BOS) principles and red ocean strategy (ROS) elements. BOS strategy suggests that an organization operates in its own created market space where competition is rendered irrelevant, whereas with ROS organization relies on having a competitive edge in order to outsmart its rivals. The preliminary findings suggest that there are some elements of both BOS principles and ROS that are relevant to BRT projects. BRT is seen as a useful public transport investment particularly for countries with developing economies elements such as South Africa. However, stakeholder buy-in and cooperation should be promoted to preserve the strategic and social gains brought about by BRT and other integrated public transport projects


2013 ◽  
Vol 8 (3-4) ◽  
pp. 197-210 ◽  
Author(s):  
Andreia Soares e Castro

Summary This article begins by recognizing the importance of sport in South African history, before turning to South Africa’s vision and strategy, as articulated around and beyond the successful hosting of mega-events, particularly the 2010 FIFA World Cup, the first World Cup to be held on the African continent. The article suggests that mega-events are an important stage and priority of a broader and longer-term strategy of enhancing South Africa’s soft power, prestige and visibility. In this context, sport and mega-events are important foreign policy tools and have greatly benefited South Africa, the African continent and the international relations system. Using South Africa as a case study, this article explores the concept of sports diplomacy — that is, the use of sports as an instrument for furthering foreign policy goals, causes or interests — and argues that it is a significant and a rising source of soft power.


2021 ◽  
Vol 17 (3) ◽  
Author(s):  
Janis van der Westhuizen

Abstract Whereas much of the literature on status and domestic audiences analyzes how international achievement helps shore up domestic legitimacy, analyses regarding the opposite direction—how the lack of domestic support undercuts status signaling—remain rare. Mega-events constitute a highly public and visible example of conspicuous consumption as a form of status signaling. However, in rising democracies state elites are obliged to frame the benefits of hosting a World Cup in both instrumental dimensions and expressive virtues. In Brazil, the political fallout from the economic crisis, however, made it very difficult for state elites to rely on the expressive value of Brazil's status as World Cup host to subdue domestic opposition driven by instrumental logics. In contrast, for South Africans, the 2010 World Cup not only became an “exceptional status moment” but also constituted a “nation founding moment,” which meant that the expressive significance of hosting the first World Cup in Africa mitigated similar instrumental criticism.


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